Introduction to Slide Design: 7 Rules for Creating Effective Slides

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http://www.ﬂickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/

Introduction to
SLIDE DESIGN

Presentation as a THREE-LEGGED STOOL

...

MOST
RESISTANCE
...

WE CAN’T READ AND listen AT THE SAME TIME
http://www.ﬂickr.com/photos/striatic/229534338/sizes/l/in/photostream/ & photos/...

DESIGN
helps people

DESIGN
helps people

AVOID READING

Things meant for
...

Not meant for

READING
http://www.ﬂickr.com/photos/gruban/137421901/sizes/o/...

Cave painting
Hieroglyphics
...

Cave painting
Hieroglyphics
...

Death by
POWERPOINT...

THE TYPICAL SLIDE
• The goal of a presentation is to communicate effectively with an audience
using each medium properl...

Visual Design
7 RULES

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

#1
SLIDES ARE NOT
Documents

SETTING SLIDES UP FOR
Failure

SETTING SLIDES UP FOR
Failure

SETTING SLIDES UP FOR
Success
http://www.ﬂickr.com/photos/rlodan01/5321531740/sizes/l/in/photost...

SETTING SLIDES UP FOR
Success

Keynote
TIME!

SETTING SLIDES UP FOR
Design

SETTING SLIDES UP FOR
Design

RULERS ON

SETTING SLIDES UP FOR
Design

ZOOM OUT

ADD
“ADJUST IMAGE”

INSPECTOR

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

#2
PICTURE SUPERIORITY
Effect

THE TYPICAL SLIDE
• The goal of a presentation is to communicate effectively with an audience
using each medium properl...

Les vidéos YouTube ne sont plus prises en charge sur Slideshare

Regarder la vidéo sur YouTube

http://www.youtube.com/watch?v=cLLDUyy8utY

http://www.ﬂickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/

PICTURE SUPERIORITY
Effect

NO NO
Nos!

http://www.ﬂickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/

...

NO CORNY STOCK PHOTOS

http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?131...

http://www.ﬂickr.com/photos/nosha/3115025977/sizes/o/in/photostream/

WATERMARK

Where do I find
GOOD IMAGES?

1024 xsize
Slide
768

CITE YOUR
images!

http://www.ﬂickr.com/photos/nosha/3115025977/sizes/o/in/photostream/

http://www.ﬂickr.com/photos/nosha/3115025977/sizes/o/in/photostream/

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

#3
SLIDES SHOULD BE
Simple

http://www.ﬂickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/

How many
WORDS SLI...

The three-second rule of
GLANCE
MEDIA

THIS IS A TEST... SLIDE
• Here are a few additional tips to help you improve your visual design:
• A great place to find i...

What do you remember?
GLANCE
MEDIA

SIGNAL NOISE to ratio

http://www.ﬂickr.com/photos/uggboy/...

High noise,
sig
low n
al

Image Credits: sbh and pagedooley

This...

How many
http://www.ﬂickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/

FONTS SLI...

How many
http://www.ﬂickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/

IMAGES S...

ONE MAIN IDEA
per slide

CUPCAKES
ARE THE BEST

http://www.ﬂickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/

FARMER’S MARKET
Images: mamajulie2008; pinksherbet; yourdon; lﬂ

“SHAPES”
TOOL

How much
http://www.ﬂickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/

ANIMATION SLID...

ANIMATION
must have a purpose

Purposeless Animation
• This animation has no purpose

If you’re using animation
to grab your audience’s attention,
...

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

#4
SLIDES MUST HAVE
Unity

Let’s dissect the
VENETIANTEMPLATE

Let’s dissect the
VENETIANTEMPLATE

DOUBLE-CLICK TO
EDIT
Double-click to edit

DOUBLE-CLICK TO EDIT

Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit
Double-click to ...

DOUBLE-CLICK TO EDIT

Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit
Insert image in ...

Create your own
TEMPLATE!

REPEATED
Fonts
REPEATED
Colors
REPEATED
Shapes

UNIFYING
Theme

Keynote
TIME!

Directions:
Use what you’ve learned so far about
IMAGES, TEXT, and UNITY
to edit the next slide...

Fun Facts About CATS!

• People believe cats were domesticated in Egypt
• Cats are primarily nocturnal animals
• As of rig...

http://www.ﬂickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/

BEFORE AFTER

http://www.ﬂickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/

BEFORE AFTER

http://www.ﬂickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/

BEFORE AFTER

http://www.ﬂickr.com/photos/brymo/289360403/sizes/o/in/photostream/

BEFORE AFTER

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

#5
DISPLAY DATA
Clearly

Image Credit: jamescridland

YIKES!
Image Credit: jamescridland

Region 1 Region 2

200

150

...

Region 1 Region 2

HIDEOUS!
200

...

Americans Own...
According to the AVMA, who cited the 2007 U.S. Pet Ownership & Demographics Sourcebook

Cats: 81,721...

Americans own
http://www.ﬂickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/

...

PETS OWNED
in millions
CAT
FISH
DOG
BIRD

0 10 20 30 40 50 60 70 80 90

http://www.ﬂickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/

DAVID MCCANDLESS

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

#6
USE MULTIMEDIA
Wisely

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

#7
DON’T FORGET YOUR
Audience!

http://www.ﬂickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/

IT’S NOT A
...

http://www.ﬂickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/

Spend time
...

How to make a sandwich
Purchase the ingredients: peanut butter, jelly, and bread

Collect the ingredients as well as your ...

How to make a sandwich
Purchase the ingredients: peanut butter, jelly, and bread

Collect the ingredients as well as your ...

How to make a sandwich

Ingredients

Tools

Jelly

Peanut butter

Eat

#4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT...

http://www.ﬂickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/

You’re ready to join the
SLIDE REVOLUTION