Context Design (beta2) World IA Day 2013

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CONTEXT DESIGN
INFORMATION as ARCHITECTURE (beta)

World IA Day | Ann Arbor | 2013
Andrew Hinton | @inkblurt

What do we mean by “Information
Environment”??

...

Labels
Card Sorting
Mental Models Navigation...

Andrew Hinton | @inkblurt

Curated, complex information environment.
Physical objects, digital interfaces, lots of languag...

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Reality hacking.

Context

“Fountain” | Marcel Duchamp ~ 1917

...

Andrew Hinton | @inkblurt

Context has been in the air lately. Just about a year ago, John Seely Brown tweeted this about
...

Andrew Hinton | @inkblurt

Here’s the coiner of the word “cyberspace” quipping on context as well.

Information changes how we experience the
flickr -...

Digital systems control more of our semantic life.

...

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flickr - aokkone

More pervasive; more immersive.
...

http://www.notorietyinc.com/blog/volkswagen-x-mit-a-i-d-a-holographic-dashboard-gps-navigator-video

Mor...

Information makes places,
kind of like this picture makes a pipe.

If you could smoke th...

photo: http://cjsd.blogspot.com/2008/03/day-d20-
...

US Constitution

Some immersive
information
frameworks
aren’t physical at
...

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We co-inhabit digital publics legislated by
engineers.

“Beacon” ...

It’s very hard to make context clear in digital places.

...

vs

flickrcom - shimonkey flickr.com - anirudhkoul

...

D vs @

flickrcom - shimonkey flickr.com - anirudhkoul

...

We’ve always lived in language.

abcdefghijklmn
opqrstuvwxyz
...

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Existing Context

online room

The Context we design.

...

What we make for the “screen” changes the world “outside the
screen.”

...

Actually, we’re turning the world into the “screen.”

Andrew Hinto...

We don’t fully understand
what we have wrought.

...

A deceptively simple model for context.

Situation

Agent Understand Subject...

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Situation

Agent Understand Subject

...

(Did I mention “deceptively” simple?)

Situation(s)

...

Pace Layers

“Information Technology”
...

Contextual Understanding involves
Perception of
& Cognition about

Information

...

Information in Three Modes

People communicating with people.

...

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Semantic

Digital

Ecological

...

Mainstream Cognitive Science (not “ecological”)

Brain = Computer that works with representational
models of the w...

Embodied Cognition (not yet mainstream)

So what’s ecological
here?
...

James J Gibson - Ecological Psychology of Perception

Long sidelined, now hailed as pioneer of embodied cognition....

Information Pickup Theory

The perception-action loop.

...

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A few key ideas from Gibson’s theories

Information “pick-up” is perception of
evidenc...

The concept for understanding this relationship between
perceiver and environment is...

A...

Weather Vane & Watt Steam Governor

For both, “thinking” and “acting” are
...

Sigmund

Andrew Hinton | @inkblurt

I’ve s...

Every use case mapped
out for an artificial
brain.

Supposedly made in
our image.

ASIM...

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Can’t handle all the
possible edge cases.

Andrew Hinton | @inkblurt

Use cases not mapped out.

The architecture of the body does most
of the “thinking.”

...

You can’t even kick
this thing over.

Andrew Hinton | @inkblurt

Semantic

Digital

Ecological

Andrew Hinton | @inkblurt

Language is Environment

Language is “a form of mind-transforming

cognitive scaffolding: a ...

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Contextual clarity requires structure.

“One morning I shot an
...

Ecological & Semantic Information In Conflict

...

Ecological & Semantic Information In Conflict

Which re...

Which of these will accidentally tweet publicly?

...

Digital Information

Semantic

...

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Digital Information

10100010 10100010
01001000 01001000
0111...

Digital Information Mode Leaking into Semantic Environment

...

Semantic-information “place” signified by “account”

Digital architecture determining ecological & semantic context....

Andrew Hinton | @inkblurt

Dan Klyn and TUG came up with this diagram that explains how ontology is at the center of
what ...

ONTOLOGY

What am I? What is my world?
...

“Friend?”

Andrew Hinton | @inkblurt

I can’t ...

What is “card” in this environment?

Andrew ...

Shopping Simultaneously in a Store & the Cloud

...

Subway station + Food store

Andrew Hinton |...

Information Architecture uses
Labels, Connections & Rules
to create the structural design...

Thank You.

Andrew Hinton | @inkblurt

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