Social media 2013

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Social Media - 2013

What are we talking about?
• Internet stats
• What is social media?
• Why social media?
• Strategy framework
• B...

“Social media is like teenage sex,
everybody’s excited about it but very
few people are doing it well.”
Keith We...

What is digital marketing?
Digital marketing is the practice of promoting products
and services using digital distribution...

The internet’s growing - FAST

7.067 billion is the estimated population of the world

2.5 billion people are connected to...

6 billion+
mobile connections and growing

• India has 864.72 million mobile connections as
on 31st Dece...

What are Indians doing online?

• E-mail (89 percent users)
• Downloading music and watching videos
...

8
144 billion total
email traffic per day
worldwide

http://www.innovation-village.com/2013/01/interesting-sta...

1.06 billion monthly
users and 680 million
mobile users noted on
December 31, 2012

http://www.bubblews.com/news...

181 Million
The number of blogs on the Internet
with technology, cricket, finance, free deals being the popular topics

500 million+ Tweets
are sent on Twitter
every day

http://news.cnet.com/8301-1023_3-57541566-93/report-twitter-hits-half-...

4 billion daily video
views

http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123

LinkedIn
18 million+
...

What Is
Social Media?
It’s word of
mouth on
steroids

What is social media?

Social media is media designed to be
disseminated through social interaction, created
using highly ...

Components of social media
Social Networking Bookmarking / Tagging

 LinkedIn / Facebook  Helps peop...

Facebook fan pages let businesses interact
with stakeholders (Customers, Prospects,
and Potential Employees)

Twitter is like a
Text Message with a
BCC: To The World

Organizations use Twitter to converse with prospects,
provide customer service and drive website traffic

Social Media Can Rev up
Lead Generation, Branding, and Engagement

STRATEGY
FRAMEWORK

Social media methodology
The Ethinos ADAPT model:

• Identify the audience demographics, personality and th...

Traditional
Communication

Doesn’t this model of
traditional communication
look familiar?

Well, this is how it’s changing!

 Create attention

...

Social media is always available
it’s available whenever they want it, need it..

Social media helps brands listen…

…and respond. But it’s not enough!

Because social media is all
about
RELATIONSHIPS!
It takes a lot of work to
make it work for you!

How to prepare?

Social media policy a la IBM

• Have had a social software for more than 15 years
• Have Social Computing Guidelines –...

#1 Create a culture of sharing

#2 Be disciplined. Have systems in place. ...

Climb the social business hierarchy of needs

...

#3 Prioritize disruptions that matter

User Experience Business Model Ecosystem Value

• Is it easy for ...

35

#4 Prepare for failures

No relationships are perfect!

Google’s mantra:
...

Taking a stance on‘social issues’

The Campaign:
Oreo’s ‘Pride’ campaign was aimed at taking a stand on gay rights and ...

Winning the super bowl blackout

The Campaign:
The thought behind this campaign was to advertise the product during the...

Answering the social phone

• ExactTarget *Conference monitored Twitter and found a blogger who was
tweeting about t...

Nike wins the Olympic Gold

The Campaign:
Nike’s campaign aimed at achieving higher visibility during the Olympics thro...

What does the future look like?

• Mobile devices will be the main
platform for internet use, especially for
soc...

Recommendations
• Focus on programs, not tactics
• Shift budget to social media, but measure the impact
• Understand audie...

Thanks!

Siddharth Hegde
siddharth.hegde@ethinos.com
+91 9820 2172 52
Twitter - ...

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