Introducing The Community Director - The Community Manager has Evol...

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Introducing
the
Community
Director
Rachel Caggiano | @rcaggiano
Ashley Hurst | @ashleyshurst
...

The Evolution of the
Community Manager

2009 2010 2011 2012 20...

The job of the community manager
has evolved to a more senior
role…one that demands a specific set
of professional skills....

Orchestra Conductor
of Content

The Community Director They know how to tap into They also know how to
knows...

Oreo

Oreo‟s brilliant, real-time
response to the Super Bowl
blackout – “you can still
dunk in the dark” –caught
fire a...

Relationship Manager

The Community Director They know when they are The Community Director
manages the di...

Zappos

The renowned company
culture and “customer first”
mentality is infused in all
social content and
communities, a...

Old Spice

Old Spice took its
playfulness to the next level
by engaging creatively with
other brands, like Taco Bell,
a...

BP

Having learned a lot about
communicating with the public
around crisis-level issues, BP
recently used its Facebook
...

Content + Targeting
Advertising Expert

Staying on top of the latest As the tools inside social
developments from t...

Fan Segmentation
Specialist

Communities form around New tools like Facebook‟s The Community Director
affiniti...

British Airways

British Airways knew it
needed to engage US and
UK in different ways, and
strategically used targe...

Performance Analyst

The Community Director How much conversation did They know how to distill true
listens...

Ford Explorer

When Ford Motor Company
chose to use Facebook to
reveal th...

Connect with us

Rachel Caggiano Ashley Hurst
Senior Vice President | Social@Ogilvy ...

Introducing The Community Director - The Community Manager has Evolved #CMGR

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