Reclaiming social in social media (Phareconference)

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REC LAIM I N G T H E

SOC I A L I N
SOCI A L
M EDI A
# PHARECONF

W HAT
D E FI NES
SO CI AL ME DI A
TO DAY ?

S O C I AL ME D I A
IS A
CO N N E C TO R

bringing people TOGETHER

helping political
POPULARITY

SO CIA L ME D IA IS A
DIS RU PTO R

changing JOURNALISM

apparently
CHANGING

apparently
CHANGING
advertising
marketing
revenue models
broadcast media

LOTS OF

BIG
DATA

SOCIAL MEDIA
IS A C ATA LYST

spreading
TRUTH
like

WILDFIRE

boosting DEMOCRACY
giving VOICES

helping spread
PROTEST & REVOLUTIONS

W HAT IS
TH E F U T URE
OF S OCIAL ME D I A ?

What is
THE WORST
that can happen?

SOCIAL
MEDIA
CEASES TO
EXIST

SOCIAL
CEASES TO
EXIST

welcome to the
DARK SIDE

What is
THE BEST
that can
happen?

Sharing IS CARING

smart
social CITIES

SOCIAL
MEDIA
CEASES TO
EXIST

ALL MEDIA
WILL BE
SOCIAL

welcome to the
REBELLION

What WILL
happen?

it has it has
CHANGED CHANGED
us our DNA

There is
NO WAY BACK

SOCIAL MEDIA
WILL CEASE
TO
EXIST

EVERYTHING
WILL BE
SOCIAL

I WA N T
TO BE L I E V E

TH AN K YOU

BAZINGA!

T H ANK S FOR T H E I M AGES:
PH OTOG R AP H Y A NDREAS
JD H A N CO CK
KRA F TG ENI E
...

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