InstaBRAND: The Rise of Visual Storytelling in a Content Marketing ...

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WHY NOW?

(Disruptive)
TECHNOLOGY
Hardware & Coding Edition

DEATH OF THE HOME PC
Units Sold

1000000000
900000000
...

SHIFT IN ECOMMERCE
Website Trafﬁc By Device
100%
...

RESPONSIVE
DESIGN
A Quick History Lesson - Then & Now

Coded Web Timeline
1996-2000 HTML WYSIWYG Editors

2001 - Tableless, Fluid/ “Liquid” ...

User Experience

INFORMATION
OVERLOAD
“We’re
overwhelmed
by
data
and
info,
we
want
things
that

make
...

“GeAng
informa;on
oﬀ
the

Internet
is
like
trying
to
take
a

drink
from
a
ﬁre
...

“Anyone?”

Social Is Visual

Site Retargeting

“Don’t put all your eggs in one basket.”
Average CTR : 0.21% - Marketing Sherpa, 2008

WHAT IS YOUR
DIFFERENTIATION STRATEGY?

“Never judge a book by its cover.”

90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and

visuals

are
processed
...

1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in...

Your customer is the new C-Level boardroom executive.

THE SOLUTION?

6 Types of Visual Content

Photos Videos

Infographics Memes

Comics Visual Note-taking

B2C Case Study: Whole Foods

B2B Case Study: Maersk Line Positive reinforcement in
the # of impressions or
...

WHAT DOES
THE
FUTURE
HOLD?

True Social/Mobile Commerce
Platforms and Apps Have To Evolve
for Publishers and Advertisers

Luminate Image Platform

Takeaways

•A Return To Traditional (of sorts)

•An “All Access Pass”

•Images Add Value

•Continued Growth

•Big Data Equ...

Actionable Items
•Get your customers involved

•Keep context top of mind

•Focus on the experience

•Utilize your SMEs

•G...

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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