What Drives the Sharing Economy?

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WHAT DRIVES
THE SHARING
ECONOMY?
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00...

NOT THE
GOLDEN
BOYS
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 Slid...

BUT A NEW
MARKETING
LOGIC
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 ...

POWERED BY
UBIQUITOUS
DIGITAL
TOUCHPOINTS
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2...

THE MARKETING
LOGIC IN THE
GOOD OLD DAYS
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.20...

E-COMMERCE 1.0
(YESTERDAY)

FABRICATION SELL...

TSUNAMI-LIKE TRANSITION
(TODAY)

FASCINATE CHOO...

THIS LOGIC
IS BROKEN
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 Sli...

COMPETITION 1-CLICK AWAY

Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 0000...

TRANSPARENCY

Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 Slide ...

PRODUCTS
BECOME
COMMODITIES

Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00...

PETER DRUCKER

PETER DRUCKER
THE GREATEST DANGER IN TIMES
THE GREATEST DANGER
OF TURBULENCE IS NOT THE
IN TIMES OF TURBU...

RED TRANSITION
(TODAY)

OCEAN FASCINATE ...

CXO QUESTION #1 IN 2013:
HOW DO YOU LEVERAGE DIGITAL
TECHNOLOGY TO CREATE TRUE
COMPETITIVE ADVANTAGE AND
MAKE US MORE RELE...

ANSWER:
IT‘S ALL ABOUT
DIGITAL ENABLED
SERVICES –
NOT PRODUCTS
Client: SINNERSCHRADER Project: WHAT DRIVES THE...

DIGITAL CONTINUUM
(NEXT)

FUSE EXISTING F U...

DIGITAL SERVICES BOOST
THE VALUE-IN-USE

+
Client: SINNERSCHRADER Project: WHAT D...

DIGITAL SERVICES BOOST
THE VALUE-IN-USE

+
Client: SINNERSCHRADER Project: WHAT D...

DIGITAL SERVICES BOOST
THE VALUE-IN-USE

+
Client: SINNERSCHRADER Project: WHAT D...

DIGITAL SERVICES BOOST
THE VALUE-IN-USE

+
Client: SINNERSCHRADER Project: WHAT D...

DIGITAL SERVICES BOOST
THE VALUE-IN-USE

+
Client: SINNERSCHRADER Project: WHAT D...

NEW MARKETING LOGIC:

SERVICE FIRST,
PRODUCTS SECOND
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARI...

SERVICE FIRST, PRODUCTS SECOND
Product-dominant logic Transition ...

OK,
BUT HOW SHOULD
YOU START?
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 000011...

IDENTIFY A RELEVANT INSIGHT

F USE R

Client: SINNERSCHRADER ...

IDENTIFY A RELEVANT INSIGHT

Book empty houses from locals
gained city-insight...

IDENTIFY A RELEVANT INSIGHT

People don‘t want to buy and own cars,
but drive and experience int...

CREATE A DIGITAL PLATFORM
Marketing ...

RE-INVENT THE MARKETING MIX
Dialogue ...

START,
IT’S STILL DAY 1
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 ...

THANK YOU.
Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 Slide 31

Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 Slide 32

TOP 10 DIGTAL AGENCY IN EUROPE
FORRESTER 2011

#1 E-COMMERCE AGENCY IN GERMANY
W&V/HORIZONT INTERNET AGENCY RANKING 2012
...

CLIENTS

Client: SINNERSCHRADER Project: WHAT DRIVES THE SHARING ECONOMY? 05.03.2013 00001101 Slide ...

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