Enterprise Level SEO Tactics for 2013

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New York | March 19–23, 2012 | #sesny

Enterprise-Level
SEO Tactics

John Shehata
@JShehata
2...

New York | March 19–23, 2012 | #sesny

@JShehata | John Shehata

SEO Roadmap New York | March 19–23, 2012 | #sesny

Q...

SEO Roadmap New York | March 19–23, 2012 | #sesny

...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Understand you...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Issues
– Content O...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Questions to ask (before you start...

SEO Roadmap New York | March 19–23, 2012 | #sesny

...

On-Page Optimization (Content)
On-Page Internal
Content Freshness
...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Project Management Proce...

SEO Roadmap New York | March 19–23, 2...

SEO Roadmap New York | March 19–23, 2012 | #sesny

...

SEO Roadmap New York | March 19–23, 2012 | #sesny

...

SEO Roadmap New York | March 19–23, 2012 | #sesny

...

SEO Roadmap New York | March 19–23, 2012...

Tools & Resources New York | March 19–23, 2012 | #sesny

• Excel
• SEOmoz
• SEObook
• Screaming ...

Consolidate & Segment New York | March 19–23, 2012 | #sesny

GWT (Search Queries) + Google KWs + GA Tra...

New York | March 19–23, 2012 | #sesny

17 Tactics that help you succeed at
Enterprise SEO

@JShehata...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Develop Technical & Excel Skills

@...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

SELL Your Projects

Align your Goals
with the C...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Show Value

@JShehata | John Shehata

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Big Projects
– S...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Your Platform is not just desktop!
...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Tech/Dev Teams
• Great ally or the worst...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Stop Long Emails
Tell A Story / Promote y...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Task, Reports, Meetings, etc.

Stop whatever
...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Choose your...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Find Hidden resources
– Sister...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Center of Excellence [...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

We are consult...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

• Develop A Content Marketing Strate...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Working with others
• Make others g...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Less Is More SEO
• Focused recommendations
• F...

Maximize Enterprise SEO New York | March 19–23, 2012 | #sesny

Be a Good Person
– Approachable
...

New York | March 19–23, 2012 | #sesny

Thanks
John Shehata
@JShehata

@JShehata ...

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