Blogging 101 - Presentation on how to build and manage a successful...

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Blogging
Social ContentStrategy

The truth about the
internet

Content is King

Content Management

What is a blog?
• A Web site on which an
individual or group of
users record opinions,
information, etc. on a
regular basi...

So you’re thinking about
blogging?
• Blogs are a great way
to express yourself,
connect with others
who share your
passion...

Define your goals
• Define your goals from
the start
• Set up short, medium
and long term goals
• Design and market your
b...

Know your audience
• Your blog content and
design should reflect
your goals and meet or
exceed your audience’s
expectations

Be persistent
• Update frequently and
keep users interested
by posting new content
that is meaningful to
your readers

Be inviting
• Blogging is about
creating social impact
and engagement
• Involve your readers in
meaningful two-way
convers...

Be visible
• There is more than
creating compelling
content to attract
readers to your blog
• You need to work
outside of ...

Take risks
• Don’t be afraid to try
new things
• Yet don’t fall prey to
every new bell and
whistle
• Review new features
a...

Ask for help
• The success of your
blog relies on
networking and building
relationships with other
bloggers and your
reade...

Keep learning
• As you develop your
blog, take time to
research new tools and
features
• Keep an eye on the
latest trends ...

Building a Successful
Content Strategy

Choose the right platform
• Pick one of the most
popular blogging
platforms: Blogger,
TypePad, and/or
WordPress
• What is ...

Original Content
• If content is king, than
creating original content
is the key to the
success of your project.

Multimedia
• Add pictures, video,
podcasts
• Create multimedia
content or visual
elements to your posts
• Use other networ...

Schedule ahead
• Plan your posts ahead
• Create a writing
schedule
• Save them as drafts
• Promote your posts at
different...

Headers and SEO
• Understanding the
importance of Post
titles, headers and sub-
headers is crucial for
getting your conten...

Categories and Search
• Content grouping
• Facilitate search
• Keywords & Titles
• SEO and Indexation

The importance of
Permalinks
• A permalink is a URL
that points to a specific
blog entry after it has
passed from the fron...

Share and Cross-post
• Use social bookmarking
sites to promote your
posts
• Cross post them to your
facebook page
• Add to...

Comment and engage
• Engage with your
readers
• Comment on other
blogs and social
networks
• Reward active and/or
loyal fo...

Grow your audience
• Use what you learned
in Social Media 101 to
grow your traffic, build
your network and share
with othe...

Subscribe to other blogs
• Read other blogs
• Subscribe to RSS feeds
• Set filters to monitor
what people like and
upcomin...

? Questions ?

Robert Scales
simplicity expert
www.HolisticHybrid.com

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