5 Factors to Cross-Channel Success in Retail

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@JKROHRS
@EXACTTARGET

@JKROHRS

• Generate leads
• Make it easy for individuals to
obtain a quote using a
proprietary Mobile Messaging
Business Process
• ...

Replies by sending age
Prompted to reply with
gender
Replies with gender
Prompted to reply with
Zip Code
Replies with Zip ...

She replies with her
email address
Receives an instant
quote via text
Receives follow-up text
announcing how to
apply

Auto Reply Email
Whether people receive
a quote via Text or via
the Mobile Website, each
receives this follow-up
email pro...

@JKROHRS
@EXACTTARGET

@JKROHRS

Slide via JESS3

Example: xChannel by the Numbers

Meet Stacie
• 29 years old
• Married
• Elementary School Teacher
• Runs 4-5 times a week; likes to race against friends
• ...

Purchase & Initiate
Stacie bought the NIKE AIR MAX+
2013 because her previous pair of Air
Max shoes wore out.
She types in...

Capture
Stacie follows Nike , joins the #MakeItCount initiative
on Twitter, and selects the option to become a Nike
member...

Cross Sell
Since Stacie joined the Make It Count initiative, so we
drop her into the Nike+/Fuelband area of the site.
Stac...

Prompt
The iGoDigital Customer
Intelligence Engine
notices she has not purchased
the Fuel Band
…and triggers an abandoned ...

Success
Stacie stops by her local Niketown and
buys the Nike Fuel Band with her promo
code. She requests an eReceipt.
The ...

7 days after her FuelBand purchase, Stacie receives an
automated rating/review email.
Engage
Review your
Recent
FuelBand
p...

A Relationship
Group Runs 3/5,3/7, & 3/9
Or an email about an upcoming event
Stacie can request information and
receive an...

Inspired Marketing
Stacie
Type this into your web
browser:
Learn How You Can Make It
Count
www.youtube.com/nike

5 Factors to Cross-Channel Success in Retail

5 Factors to Cross-Channel Success in Retail

5 Factors to Cross-Channel Success in Retail

5 Factors to Cross-Channel Success in Retail

5 Factors to Cross-Channel Success in Retail

5 Factors to Cross-Channel Success in Retail

5 Factors to Cross-Channel Success in Retail

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