Storytelling 101

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STORYTELLING 101
Sartaj Anand

Myth 1

Myth 1
Storytelling is for EveryoneNOT

Truth

Truth
Storytelling is for Everyone

But WE Have a Problem

We know too much
We forget

We need to

uNlearN
We need to

uNlearN
We need to
Practice

uNlearN
We need to
Practice

100:1 Rule

100:1 Rule
Preparation
Presentation

100:1 Rule
Preparation
Presentation
----------
----------

100:1 Rule
Preparation
Presentation
----------
----------
Craft

100:1 Rule
Preparation
Presentation
----------
----------
Craft Make

100:1 Rule
Preparation
Presentation
----------
----------
Craft Make Rehearse

Myth 2

Myth 2
Storytelling can be used
in Business.
NOT

Truth

Truth
Storytelling can be used
in Business.

Stories

Tell Stories about

You us

---------------------------
You us

---------------------------
You us

---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys

---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys

---------------------------
You us
Personal
Emotional
Inspirational
Vulnerable
Journeys
Universal
Social
Communal
Empathic...

Why Does this matter ?

Stories have morals
Choose wisely

Rule

Rule
Choose People first. Always.

Why ?

Why ?
Because in the end business is
and People don’t buy what you do. They buy why
You do it. actions drive
decisions. th...

Why Stories ?

Creates interest

Sells more

Gets Traction

Feels good

... And more

Stories have
Good
Structure

Start

Start
WHY ?

Start
WHY ?
middle

Start
WHY ?
middle
---

Start
WHY ?
middle
How ?
---

Start
WHY ?
middle
How ?
END
---

Start
WHY ?
middle
How ?
END
---
----

Start
WHY ?
middle
How ?
END
WHAT ?
---
----

Time vs. interest

Time vs. interest
Start Middle End

Design

Rule

Rule
Do what’s Best for your Story.

USE

TEXT
USE

TEXT
Images
USE

TEXT
Images
VideoUSE

TEXT
Images
Video
speech
USE

TEXT
Images
Video
speech
Music
USE

But please be Human

Show Yourself

Polarize

There is NO need for

There is NO need for
 Bullet points

There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity a...

There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity a...

There is NO need for
 Bullet points
Long never ending paragraphs written in safe tiny fonts full of circles, complexity a...

Oh and 1 more thing...

Always start on paper

Always start on paper
:)

Storytelling 101

Storytelling 101

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