The Mysterious Disappearance of the Button

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The Mysterious
Disappearance
of the Button

Good afternoon.
My name is Bart.

This is my daughter
Merel (I have 3 kids).

I’m passionate
about coﬀee.

I’m passionate about
I live and work
in Ghent.

I work at digital agency Wijs (ex Netlash-bSeen).

Part of Heaven Can Wait ecosystem.

You can ﬁnd me on
Twitter: @netlash

http://slideshare.net/netlash

The Mysterious
Disappearance
of the Button
About the future of UX design.
Multi-Mania, 13/5/2013

A quiet
revolution.

‣ communications (chat, mail, skype, blog, twitter)
‣ media (music, video, news)
‣ technology
‣ ...
Massive shift from ana...

We’re only halfway.

When you say
‘camera’...

... do you think
‘analog’ or ‘digital’ ?

Buttons evolve
from ‘physical’

Buttons evolve
from ‘physical’
to ‘digital’.

Our cars will be next.

Even the washing
machines get
touchscreens.

Smartphone controlled toilet.
Of course, you
can push this
too far...

If everything becomes digital, and every device gets a
digital interface:
UX design will become an even more important
ski...

A quiet
revolution.

“Every new technology starts by copying
the old technology.”

First tv-shows were
theatre plays with a
camera pointed at them.

At ﬁrst, we need the language of the old
technology to understand the new technology.
We create metaphors.

450“horsepower”

- desktop
- folders
- ﬁles
- trash
- ...

Why is the iPad ‘intuitive’?

locus of
control
locus of
attention

‘What we do’ and ‘what we see’ is in 2 diﬀerent
places.
The metaphor of ‘mouse + pointer’ creates small
brain friction.
We...

locus of
control
locus of
attention

Tablets with touchscreens remove the
metaphor.
They remove the ‘brain friction’, and thus feel
more intuitive.

UX design is coming of age.
It is ﬁnding its own language. It is removing the
metaphors.

‣ physical buttons -> digital buttons
‣ 3d-eﬀects, bevels, drop shadows
‣ skeuomorphism
Step 1: copy

Copy physical
buttons to
digital buttons.

‣ metro style
‣ Pinterest
‣ ...
Step 2: the visual web

Yes, I know. It’s a bit of a fad.
But it’s also a sign that UX design is losing the
metaphors, and accepting its own langu...

Buttons are being replaced by gestures.
Step 3: gestures

Step 3: gestures

Boldly going where no man has gone before?
Step 4: what’s next?

Moving into science-
ﬁction teritory now...

“The action is the button.”

Parrot headphones

Camera reads emotion.

‣ location based -> geofences
‣ movement
‣ sensor (heart rate, pulse...)
‣ context based (calendar + traﬃc: Google Now)
Co...

UX design is coming of age.
UX design will be about using the context to
deﬁne actions.

Move away from the metaphor.

Move away from the metaphor.
Start using contextual input to remove the button.

Expect:
more profound change.

Not just a faster horse...

‣ not just extra channels
‣ not just ‘better marketing’
‣ profound societal changes
Profound changes

Be prepared to ﬂip your value chain.
Think digital.

Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.be
info@wijs.be
BE 0473.071.275

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