Are your visitors losing the will to live?

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What you’ll get from this talk
Tools for user testing.
15 common insights that user tests reveal.
1
2
3
Tips for getting g...

I’m
an idiot.
He’s an idiot.
Something is wrong with the world
DesignerUser

He’s
the idiot.
I’m the idiot.
A be er, more proﬁtable view
DesignerUser

“If a user is having a
problem,
it’s our problem”

Happy clients

Doubled sales

you
When did
last run
a user test?

user tests?Whyshould you run

現地現物

現地現物Genchi Genbutsu = Go and See

現場Gemba = The Real Place

Whom
to test on?

1. Yourself

2. Anyone you can ﬁnd

3. Anyone qualiﬁed

4. Your visitors

5. Your customers

Card sorting

Unmoderated
remote user tests

JoinGoToMeeting.com

Tips

Scripts
•  Steve Krug’s script:
http://www.sensible.com/downloads/test-script.doc
•  Ethnio’s script:
http://remoteresear....

The best
user tests
leave you
in tears

Be
Louis Theroux

Keep quiet.
Ask later.

Things you see
during user testing

The user making
stupid mistakes
(=You being a stupid
designer)

The “house-visitor”
eﬀect

Not scrolling

The user…
•  Completely misses the point
•  Hits a sticking point
•  Is unsure what you do
•  Doesn’t trust you
•  Isn’t i...

Are your visitors losing the will to live?

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