ING: challenges for pr & media relations in a changing media land s...

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Challenges for PR & Media Relations in a constantly
changing media landscape
Social Media & PR Summit 2013 | Amsterdam, Ma...

Challenges for PR & Media Relations in a
changing media landscape1
Social
Media
&
PR
Summit
2013
15-‐05...

Social
Media
&
PR
Summit
2013
15-‐05-‐2013
3

AP Hack

Social
Media
&
PR
Summit
2013
15-‐05-‐2013
4

ING online banking incident

Social
Media
&
PR
Summit
2013
15-‐05-‐2013
5

Financial crisis and merger of two banks

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
6

“
trust
is
hard
to
gain
but
...

The changing society2
15-‐05-‐2013
7
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

The changing society
• 
Change
in
economic
...

The changing media landscape3
15-‐05-‐2013
9
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

The changing media landscape
10

• 
Tradi?onal
...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

• 
Almost
every
reporter
is
on
TwiVe...

15-‐05-‐2013
12
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

Social Media as a reliable source
13

• 
44%
...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
14

News consumption
Printed
newspapers

Webs...

The impact on PR & Media Relations4
15-‐05-‐2013
15
Social
Media
&
PR
Summit
2013

Social
Media
&
PR
Summit
2013
15-‐05-‐2013
16

Social
Media
&
PR
Summit
2013
15-‐05-‐2013
17

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
18

“
More
than
par5cipa5on,
this
ne...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

Impact on PR & Media Relations
19

• 
External
...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
20

“
Building
and
protec5ng
the
cor...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

Expanding the PR toolbox
21

• 
Social
media ...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
22

“
Storytelling
is
in
fact
conten...

Social
Media
&
PR
Summit
2013
15-‐05-‐2013
23

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
24

Storytelling and the use of e.g. visuals

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
25

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
26

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
27

How is ING dealing with the changes?5
15-‐05-‐2013
28
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

Anticipation
• 
Merging
PR
&
Media
Rela...

Lessons learned: online banking
incident6
15-‐05-‐2013
30
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
31
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
32

ING online banking incident

Social
Media
&
PR
Summit
2013
15-‐05-‐2013
33

ING online banking incident

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
34

Restoring trust and improving your impact7
15-‐05-‐2013
35
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
36

par?cipate

deliver
on
promise

an?...

Summary & conclusion8
15-‐05-‐2013
37
Social
Media
&
PR
Summit
2013

15-‐05-‐2013
Social
Media
&
PR
Summit
2013

Summary & conclusion
38

The
condi?ons
in
...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
39

“Society,
the
media
landscape
and
...

15-‐05-‐2013
Social
Media
&
PR
Summit
2013
40

“
More
than
par5cipa5on,
this
ne...

Cindy
Penders
|
ING
Nederland

@cindypenders1
cindy.penders@ing.nl

Any questions?9

Cindy
...

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