Game On: Everything you need to know about how games are changing t...

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GAME ON

GAME ON:
everything you needed to know about games are saving chang...

ACHIEVEMENT UNLOCKED!
100G - Attended Big Design Game Track

#GAMEON

JEREMY JOHNSON

@jeremyjohnson

I can’t wait for the How can I use
next great gaming gaming to make my
experience! product more
...

I can’t wait for the
next great gaming
experience!

GAMER

ARe YOU...

MOBILE

ARe YOU...

CASUAL

ARe YOU...

AVID

How can I use
gaming to make my
product more
engaging?

DESIGNER
(or anyone improving a prod...

“There’s
a
lot
to
learn
from
games.
There
are
30
years
of

design
lessons
and
...

http://plagwitz.wordpress.com/2011/05/24/trying-excel-ribbon-hero-2/

SXSW
Seth Priebatsch said at the start of his keynote "Building a
Game Layer on Top of the World,"

Jane McGonigal

Felicia Day

Josh Williams http://www.slideshare.net/ﬁrewheel/where-are-we-going-sxsw-2011

http://designmind.frogdesign.com/blog/achievement-unlocked-gaming-living-and-learning.html?utm_source=feedburner&utm_mediu...

TERMS? TOOLS? FOR UX
gameplay
game mechanics
...

YOU ARE HERE

http://en.wikipedia.org/wiki/Hype_cycle

http://meta.gamify.com/

How do I make boring stuff fun?

HTML5
FLASH
gamification
SEO

WEB 2.0
SOCIAL

gamification
“the use of game play
mechanics for non-game “... [a] focus on:
applications, particularl...

gamification
extrinsic motivators intrinsic motivators

“extrinsic motivators may lead “Peop...

gamification
FIGHT

ELEMENTS OF GAME DESIGN MODEL

http://www.amazon.com/Seductive-Interaction-Design-Effectiv...

https://twitter.com/#!/stephenanderson/status/90861107983556608

http://www.uxmag.com/design/a-gamiﬁcation-framework-for-interaction-designers

1.Cosmetic: adding game-like visual elements or copy
(usually visual design or copy driven)
2.Accessory: wedging in easy...

http://www.uxmag.com/design/why-persuasive-design-should-be-your-next-skill-set

“Foursquare, Gowalla, and other services popularized the use of game
mechanics to drive user engagement. Unfortunately, ma...

FEEDBACK LOOPS
FLOW
MOTIVATION

http://www.slideshare.net/stephenpa/seductive-interactions-idea-09-version

Tie the tool/method back to the human need.

“I like leader boards!” “I enjoy status”
“I like points!” ...

http://www.amazon.com/dp/0321603605/ref=cm_sw_su_dp

RABBIT HOLE
http://www.ﬂickr.com/photos/valkyrieh116/311526846/sizes/z/in/photostream/

GAMER
+
DESIGNER =
#WIN

TM

http://www.ﬂickr.com/photos/75912427@N00/228959574/

ENTERTAINMENT

GAMING
COMMERCE
IMPROVEMENT

ENTERTAINMENT

GAMING
COMMERCE
IMPROVEMENT

ENTERTAINMENT

GAMING
COMMERCE
IMPROVEMENT

http://www.ﬂickr.com/photos/77343377@N00/3707964045/

ENTERTAINMENT

GAMING
COMMERCE
IMPROVEMENT

ENTERTAINMENT

TRENDS IN
ENTERTAINMENT
GAMING

“Grand Theft Auto IV is both a
waste of time and the most
colossal creative achievement
of the last 25 years”

...

The commercial gaming industry is
our innovation lab. By making games
purely for entertainment, we learn more
about how to...

DESIGNER
GAMING
=
BIG

GAMES > MOVIES

Video Games 2011
$67 billion
http://news.cnet.com/8301-13506_3-200...

I think video
games and movies
...

Video Games are people too

The court struck down the law 7-2 using the First Amendment as the
reasoning. Justice Scalia wrote the majority opinion,...

You know what’s cool...

EA Paying Up To $1.3 Billion
for PopCap Games
$1.3 Billion

The press release notes that PopCap games have been downlo...

How to Justify a $15-20
Billion Valuation for

(in 4.5 years)
http://community.nasdaq.com/Ne...

It’s what the kids are downloading

“...and “Games” was once again the most popular app category. In the
second quarter, 64% of app downloaders — smartphone u...

The next version of Electronic Arts’ mobile Scrabble game
will let players compete against each other across multiple
devi...

Move over NBA, no lockout for pixels

At the very forefront of the esports world is an
American company called, ﬁttingly, Major League ...

“So should you let your kid stay
up that extra hour to play that
damn game he, or she, loves so
much? We can’t answer that...

Up and Coming

http://www.ﬂickr.com/photos/davidfarrant/2491881324/sizes/o/in/photostream/

OnLive

http://www.onlive.com/

http://www.youtube.com/watch?v=zpFzpF0msrU

PS VITA

http://us.playstation.com/psvita/features/

http://www.youtube.com/watch?v=Ni--QnZkRnw

Wii U

http://www.youtube.com/watch?v=4e3qaPg_keg

http://www.youtube.com/watch?v=4e3qaPg_keg

Windows 8

According to Insideris, Microsoft is working on plans to bring Xbox 360 gaming to its next PC operating...

What’s Next?

http://www.boingboing.net/2011/07/12/watch-these-kids-pla.html

http://www.boingboing.net/2011/07/12/watch-these-kids-pla.html

Inside the head of a game developer

http://laughingsquid.com/indie-game-a-documentary-about-independent-video-game-de...

http://laughingsquid.com/indie-game-a-documentary-about-independent-video-game-designers/

TRENDS IN
IMPROVEMENT
GAMING
Improvement

"It's almost like if you were a paper-
airplane maker and somebody came up to
you and said, 'You know, paper airplanes,
it...

http://gamesforchange.org/festival2011/

http://www.ﬂickr.com/photos/gamesforchange/5863263009/in/photostream

Can a game on climate change really
produce the real life results we need to
see to turn things around?
http://www.hufﬁngt...

Changing the world

http://www.slideshare.net/chrismcclelland/engagement-through-gamiﬁcation

Reality Is Broken: Why Games Make Us Better and
How They Can Change the World
Games inspire hard work, the setting of ambi...

http://www.colbertnation.com/the-colbert-report-videos/373360/february-03-2011/jane-mcgonigal

The challenge for all these teams is integrating the United
Nations Millennial Development goals into their games
while ...

“... Hilomi rescues oil-covered animals
and delivers them to a creature that can
clean and restore them.”

“...their game Brainergy, requires the user
to select and use various equipment to
convert renewal energy sources to perfo...

“If you’ve ever known a child with asthma, you know the chore
it can be for that child to record assessment data using a
s...

A big shoutout goes to FarmVille players,
who raised over $190,000 through the latest
Sweet Seeds for Haiti campaign! More...

Tinkatolli May Be the First Video Game that Gives
Your Kids Points for Leaving the Game to Go Outside
The title is a socia...

http://www.kickstarter.com/projects/tinkatolli/tinkatolli-the-unbelievably-creative-virtual-world

http://ideeeas.com/

Equipped with an iPhone + the Commons app, players are
challenged to identify problems in urban space and suggest ways to
...

http://current.com/users/ZiggyStrange/submissions.htm

http://fold.it/portal/

Play Fold.it, the “Tetris-On-Steroids” game
that solves protein folding
http...

“A modiﬁed
trafﬁc sign can
...

https://www.readyforzero.com/overview/howitworks

Living Healthy

http://www.ﬂickr.com/photos/14838182@N00/479222383/

http://www.youtube.com/watch?v=nlwNvCEFL8A&feature=player_embedded

http://feedproxy.google.com/~r/TheNextWeb/~3/c9UsEg0Hi...

Are you ready for the challenge? Expand your palate
by exploring a range of delicious, nutrient-dense
foods. Learn more ab...

The game allows players
to complete speciﬁc
“missions” that encourage
exercise and healthy
activities. Successful
completi...

Going Green

http://www.ﬂickr.com/photos/matthewfch/536763437/sizes/z/in/photostream/

http://www.core77.com/blog/featured_items/tools_of_engagement_the_new_practice_of_usercentered_design_by_robert_fabricant_...

“Recyclebank’s Green Your Home
Challenge was successful in employing
Gamification techniques online to have
an impact on o...

http://www.stainlessplanet.com/?p=135

“Welectricity is
based on principles
of behavioural
economics – it
incorporates
behavioural nud...

Basically, Edenbee will help you reduce your carbon
footprint by keeping track of your energy consumption
and setting go...

Learning the unfun

http://www.ﬂickr.com/photos/latitudes/542716309/sizes/o/in/photostream/

“Playing a game is a voluntary
attempt to overcome
unnecessary obstacles”

- Bernard Suits

“Playing a game is a good
attempt to overcome
boring obstacles”

PrivacyVille goes through items such as how Zynga handles email, the company’s
mobile policies and the security measures i...

Atlanta Teacher Uses Angry Birds for Physics Lessons

"What are the laws of physics in the Angry Birds world?" John Bur...

http://www.icivics.org/

http://www.aclu-wa.org/blog/justice-sandra-day-oconnor-wants-play-video-games-you

Commerce

Susan Lyne, CEO of Gilt Groupe, identifies #gamification and game dynamics as
one of the three key trends in the online re...

If people are good only
because they fear
punishment, and hope for
reward, then we are a
sorry lot indeed.
-Alb...

Google To Buy Mobile Loyalty Card Startup Punchd
Punchd, which is basically the digital equivalent of the “Buy 10 get 1 Fr...

Foursquare checks
in with ov...

36. Reinforcer
Deﬁnition: The reward given if the expected action
is carried out in the three part paradigm of reward
sche...

http://bigdeal.com/

At My Marriott Hotel on Facebook, gamers begin by managing a virtual hotel
restaurant kitchen, including buying equipment ...

Traxo, a Dallas-based company that enables you to organize and share your trip-itinerary details, has done just that
with ...

On Google News, the average reader of political news has read 20 articles about
politics in the last six months. Where do ...

At this year’s Gamification Summit in January, Wanda
Meloni, analyst at M2 Research, estimated that the
production of gami...

We’ll do that for you...

“Game mechanics is designed to reward users for
performing actions that benefit your business.”

...

http://www.bigdoor.com

http://www.bunchball.com

Gamification Heats Up With $12M Round for Badgeville
http://gamiﬁcation.co/2011/07/13/gamiﬁcation-heats...

Culture

http://www.pocket-lint.com/news/40923/ion-icade-ipad-hands-on

http://www.threadless.com/product/2974/Classic_Gamer/tab,girls/style,design

http://www.threadless.com/product/2210/Endless_Forms_Most_Battleful/?streetteam=JustinRampage

http://mrhipp.tumblr.com/post/7386319120

http://shirtoid.com/41227/its-dangerous-to-go-alone/

http://saladmissle.tumblr.com/post/6622586083

http://kaijuu.tumblr.com/post/6690358369

http://www.threadless.com/submission/343106/Keep_Calm_and_RAGE_QUIT?streetteam=JustinRampage

http://geekleetist.com/?p=4601

http://27.media.tumblr.com/tumblr_lfhnqnWRvJ1qcr7fqo1_500.gif

Not enough?

Extra Total Reality Is Fun Inc.: Why
Lives: Why Engagement: Broke...

Other Presentations to check out:
http://www.slideshare.net/FunChange/fun-for-a-change

http://www.slideshare.net/dings/...

Beyond the Badge: Engaging With Game Design Thinking

Dustin DiTommaso

“Gamificiation” is the process of applying game...

How can I use
gaming to make my
product more
engaging?

DESIGNER
(or anyone improving a prod...

THANKS
@jeremyjohnson
http://www.jeremyjohnsononline.com
http://www.slideshare.net/jeremy

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