Who's up NXT? A cross-generational view on NextGen marketing

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Updated 3rd edition with Gen Z chapter
OUT since April 2016

NXTGEN

Chatting is the new popcorn for Gen Z US
Baby Boomer Gen X Gen Y Gen Z
To what extent do you do the following activities w...

Most popular word in texting ?

LOL

haha

54231

Shrtr
Frmts?

Longerrrr
Fooormats?

Let’s get
Digital

BBC: Young, Angry & Connected: bitesize documentary clips on WhatsApp

Let’s get
Digital

Let’s get
Physical

Ephemeral and Live
I am SNAPPY
The age of impatience
Blurred gender
Act, don’ tell
Digital & Phygital
On Demand

Racism & the climate is higher on the agenda of Gen Z US
If you were a world leader, which issues would you tackle first? ...

Ephemeral/ Live/Visual
I am SNAPPY
I am DREAMING OF
Point of View
Blurred Gender
Ephemeral/ Live/VisualEphemeral and Live
...

Colour-in Christmas

Kraft Foods

Jennifer Lawrence

Faces of JLawrence

Just do it

Just do it

I can’t

I did it
(my way)

I am SNAPPY
I am DREAMING OF
A BETTER WORLD
I am MAKING IT

I am MAKING IT
The ME-conomy
Perfectly imperfect
Maker movement: skills
Ephemeral/ Live/Visual
I am SNAPPY
I am DREAMING O...

@Joeri_InSites I #coolbrands
joerivandenbergh
www.howcoolbrandsstayhot.com
co-founder InSites Consulting
NXTGen Xpert & ma...

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