16 Content Ideas for Employers to Share on Social Media

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16 Content Ideas
for Employers to Share on Social Media
Presents

Recruiting is Marketing
“Job seekers are dying to know what it’s
like to work at your company. It’s the
employers job to t...

1. Your Hiring Process
Detail the steps in your hiring process. Let candidates know what
to expect when they apply. If you...

2. Employee Stories
Showcase your star employees.
Let them tell their stories in their
own words. Ask them what they
like ...

3. Company News/Awards
Don’t be afraid to brag a little. Leverage what your marketing
department is already promoting when...

4. Videos of your office & employees
Show off your office.
Show off the people in the
office. Give the candidate
a virtual...

5. Pictures (lots of them)
Take and share lots of pictures at
your company. Share them on
visual networks like Instagram,
...

6. How to impress your recruiters
Help candidates understand what
it takes to impress you in an
interview.
Give them tips ...

7. List of benefits
Every company has a list of benefits. Put them in a
list and tweet them regularly.

8. Job search advice
Give out your own job search advice and reshare/retweet career coaches
that are dishing out their own...

9. Welcome new employees
Welcome your new
employees on social.
Prospective candidates
will love it and so will
your newest...

10. Important industry news
Keep your candidates up to date on important changes in
your industry. The best way to do this...

11. Reasons why people should work there
Survey your employees
and ask them why they
like to work there. Use
that list in ...

$12. Jobs Job listings should only be a fraction of what you share on social. For every job you put on social media, publis...$

13. Inspirational quotes
Quotes about work/career/success
are great attention getters. They tend
to be shared a lot among ...

14. Holiday Reminders
Tie in your recruitment
marketing with holidays.
From the 4th of July to
Labor Day to Christmas
ther...

15. Links to your social media channels
Cross promote ALL your social media channels on each other.

16. Company mission statement / values
Grab copy from your
company website like the
mission statement, values or
other cul...

Content is King, Now Get Out There and Publish!
“Employers should think of themselves
as a newsroom for candidates.”
-Chri...