Market & competitor analysis template in PPT

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Market and
Competitor analysis
Training & Template
By Former Deloitte
& McKinsey
Consultants

22
Objective of this document
Save time and make the difference by using
our Competitor Analysis training and
template in ...

33
Overall guiding principles

44
Important advice
The slides containing “Guiding principle” in their
right top corner are just explanatory slides and
sh...

55
Market & Competitor Analysis
Company Name:
Date:
Author:
Business Unit:
Email:
Phone:
Example name
08/10/2014
John Exam...

66
Table of content
1. Market analysis
1.1. Target market
1.2. Market size
1.3. Market growth
1.4. Market profitability
1....

77
1. Market analysis
1. Market analysis
1.1. Target market
1.2. Market size
1.3. Market growth
1.4. Market profitability
...

88
1. Market analysis
1.1.Target market - Template
• Describe in this text block your target market(s), that is to say the...

99
1. Market analysis
1.2.Target market size - Template
• Estimate the Total Available Market (TAM) size
• TAM refers to t...

1010
1. Market analysis
1.3.Target market growth - Template
• Estimate the Total Available Market (TAM) revenue growth
Tot...

1111
1. Market analysis
1.4.Market profitability - Guiding principles
The Porter’s Five Forces tool is helpful to assess t...

1212
1. Market analysis
1.4.Market profitability - Template (1/2)
The Porter’s Five Forces tool is helpful to assess the a...

1313
1. Market analysis
1.4.Market profitability - Template (2/2)
• Insert a more comprehensive
description
Bargaining pow...

1414
1. Market analysis
1.5.Market trends - Guiding principles

1515
1. Market analysis
1.5.Market trends - Template
• Insert the description of the trend #1
Insert the title of the tren...

1616
1. Market analysis
1.6.Key success factors (KSF) - Guiding principles

1717
1. Market analysis
1.6.Key success factors (KSF) - Template
• Insert the description of the KSF #1Insert the title of...

1818
2. Competitor analysis
1. Market analysis
1.1. Target market
1.2. Market size
1.3. Market growth
1.4. Market profitab...

1919
2. Competitor analysis
2.1.Competitor identification - Template
• Competitor A
• Competitor B
• Competitor C
• Compet...

2020
2. Competitor analysis
2.2.Competitor comparison - Template (1/2)
Criteria
Revenue Profit Market share Main activity
...

2121
2. Competitor analysis
2.2.Competitor comparison - Template (2/2)
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B...

2222
2. Competitor analysis
2.3.Competitor positioning - Template
Position your competitors with a 2 by 2 or 3 by 3 matrix...

2424
Click here to download the
editable PowerPoint version
and missing slides at
www.slidebooks.com

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