The Changing Digital Landscape: Where Things are Heading

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The Changing Digital Landscape
State of the news media 2015
November 12, 2015
Lee Rainie (@lrainie)
Director, Internet, Sc...

Where people get media
How people get media
When and for how long they use media
Who shapes and influences media experienc...

In America these changes have
disrupted traditional “industrial
era” media institutions

Media are now personal,
portable, participatory, and
pervasive

Contents
3 digital revolutions have changed the news
State of the digital news media 2015
6 Impacts on News and media
5 tr...

3 digital revolutions have changed
the news and information
environment in America

14
36
44
52
55
59 61 63
67
71
74 74 76 76
79
83 84 84
87
0
20
40
60
80
100
1996 2000 2003 2006 2009 2012 2015
Revolution 1...

18
25
31
45
59
66
73
75
77
82 81
83 84 85
87
91
89
91
92
11
19
27
37
43 44
50
53
55
68
0
20
40
60
80
100
Dec-00 Nov-04 Jan...

10%
76
7
65
2005 2007 2009 2011 2013 2015
Among internet
Among all
Revolution 3 – Social Networking / Social Media

State of the digital news media
2015

Network News: Fact Sheet
Audience
broadcast networks saw a positive audience picture in 2014.
Economics
two of the broadca...

Digital News — Revenue: Fact Sheet
Digital Ad Revenue Continues to Grow
In 2014, $50.7 billion was spent on digital ads, i...

Digital News — Revenue: Fact Sheet
Total Digital Display Advertising
Within digital advertising, display ads such as banne...

Digital News — Revenue: Fact Sheet
Total Digital Ad Revenue by Company
Five companies – Google, Facebook, Microsoft, Yahoo...

6 Impacts on
news and media

1 - A Mobile Majority
More and more people will get news and information on their mobile devices.

1 - A Mobile Majority
 39 of the top 50 digital news websites have more traffic to their sites and
associated application...

2 - Mobile and Social go Together
Social networking/social media sites have become important sources
of news for many Amer...

2 - Mobile and Social go Together
 People are now depending a lot on their friends to be their
“editors” about what infor...

3 - Facebook Now Rivals Legacy News Sources

3 - Facebook Now Rivals Legacy News Sources
 Social media are becoming a news source that rivals other
traditional source...

4 – There are Clear Generational Divides
(Millennials are ages 18-34 …. Baby Boomers are ages 51-68)

4 – There are Clear Generational Divides
 For younger users, Facebook is now more important than “local
news” programs fo...

5 - Digital Video and Radio News on the Rise

5 - Digital Video and Radio News on the Rise
 The same trend towards digital content applies to video. It’s about a
third...

6 - Consumers Are a Part of the Process
(% of social media users who have …)

6 - Consumers Are a Part of the Process
 The internet is much more defined by one-to-one and many-to-
many communication....

5 trends for the future

4th Revolution on the way
By 2025, the internet will become ‘like electricity’
— less visible, yet more deeply embedded in...

1. Screens and data will be almost everywhere
• More media encounters and media sharing
• More advertising opportunities
•...

2. Augmented reality will bring media and data
into real life
• More impact for location awareness
• More immediacy for se...

3. Virtual reality will become immersive and
compelling
• More customized media experiences
• More attractive product plac...

4. Alerts will become pervasive and people will
regulate their media streams more aggressively
• More awareness of news an...

5. Smart agents and machines enabled by “artificial
intelligence” will work alongside people as their
assistants and “medi...

“The best way to predict the future
is to invent it”
-- Alan Kay (1971)

Thank you!

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