Generation Z and the Future of Technology

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ﬂickr @daisy_vcm
Gen Z
and the future
of technology
@paminthelab
Change Sciences

selﬁecity.net
25% of the
population
17 & under

PreK K Elementary Middle High College
Family
Friends
There are certain truths that span generations

But friendship
seems a bit
different
ﬂickr @katNLM

Families are
maybe slightly
different
bet.com

Hey, the world is
kind of
different

60% of GenZ
wants to
MAKE a difference
instagram @malalafund

So how is GenZ
Different?
youtube @thirdpew

It’s the
technology

25%of their lives
in front of screens
ﬂickr @wimi_karlstad
Halifax, 2013

74%are
on mobile devices
ﬂickr @agentsnj

Pew Research, 2013

47%
in the bathroom
91%
school
84%
watching TV
92%
in bed
83%
walking
Sources: Google Insights, Harris Interactive & Pew I...

79%show signs of emotional distress
when kept away from their devices
instagram @paminthelab
University of Maryland, 2014

Nomophobia, yeah I
think I have that.
Sara, 17
“

OK, whatever
What does this mean
for the
future of technology?

Kids, tweens, teens
Interviews, diaries, social
listening, public datasets

ﬂickr @tormodspictures
Youth attitudes &
behaviors are an
Amplifier

THE INTERFACEPrivacyCommunity
CreativityCommunication
Five factors for the future of technology

The future of
community

Youth today have
Fewer hangouts

twitch @nyxeira
So They hangout online

Yes even the
Little zs

We do homework
together over Skype,
and talk about what
happened that day.
Video chat is like
hanging out.
Christina, 13 a...

Instagram Twitter Facebook Snapchat Tumblr
50%
40%
30%
20%
10%
Piper Jaffray, 2015 and Facebook Ads, 2014
Zs are truly soc...

Much is made of
DARK SOCIAL
ﬂickr @eﬂorules

What I hate about
anonymous is all the
bad behavior. I mean
there is already a lot
of drama.
Anna, 15
“

Sometimes pranking
can be fun, but it’s
mostly just
embarrassing.
Brandon, 16
“

youtube @nigahiga
43% report being cyber-bullied
NCPC, 2014

GenZ doesn’t crave anonymity,
they want to explore identity
ﬂickr @pistigriloxp

I have 4 different
Instagrams, two for
me, one is a shared
account, one for my
pets.
Ellie, 13
“

It’s not cool to post so
much, I delete posts
that didn’t get a lot of
likes or that just
aren’t me anymore.
Guess,16
“

Community is local &
community is global
ﬂickr @laversentertainers

26%have social
network friends in
other countries
JWT, 2013
ﬂickr @sergesegal

Youth are entering grown-up conversations
Twitter, 2014
#Ferguson

If only we would imagine
talking to a real person
we would all get the
User Experience Post #54731
respect we deserve.

82%would give up
their social media
friends for real friends
JWT,, 2013
ﬂickr @pistigriloxp

In person
yeah, it’s still a thing

Let us control context
What does it mean for
the future of technology?

The future of
Communication

Texting
Voice calls
ﬂickr @nanagyei

Google, 2014
55% of kids do talk to their phone daily
Google, 2014

The only email I ever
get is from my
grandparents or from
my apps.
Lizzy, 10
“

Emojis, Images, video
and yes, sometimes
words

What really confuses me
is when people think that
communicating is not a
User Experience Post #786549
conversation.

Experience something together
youtube @pewdiepie

CONVEY A MOOD
show rather than
describe

Stay Connected
even when there is
not much to say

Create a memory
a bond over time

Let us communicate
in the all ways
What does it mean for
the future of technology?

And don’t take
yourself too seriously
youtube @potterpuppetpals

The future of
PRIVACY

Early Adopters
of new social
networks & new tech,
like wearables

youtube @ceh313
really, they just want some space
ESCAPE

70%admit to
hiding online activities
Common Sense Media, 2013
ﬂickr @pistigriloxp

My dad doesn’t like
me watching TV on
my iPad so I hide it
on the last screen.
Eleanor, 6
“

Phones aren’t allowed,
but watches are still
OK. I can get texts in
class without being
obvious.
Madison, 11
“

81%use privacy
settings & limit who
can see their posts
ﬂickr @jimmym
Yahoo, 2013

Difficulty of using privacy
controls: hella
User Experience Post #54731

I don’t want random
people knowing all
about me, I use
Instagram Direct or
Snapchat a lot.
Tia, 14
“

Default to private
What does it mean for
the future of technology?

The future of
creativity

Play is about combining
off-screen and on-screen
tocaboca town

Zs Still get Bored
but it’s good for
them, right?

Zs prefer to do
anything but read
on a device
ﬂickr @bensimo

Common Sense Media, 2014

But now they are
creating on screens
Halifax, 2013
ﬂickr @pistigriloxp

GIFTING
they make things for
family & friends

They want to
share their stories
ﬂickr @ﬂickeringbrad

Leave it open
What does it mean for
the future of technology?

The future of
The interface

The use technology together,
so they learn more quickly
ﬂickr @nanagyei

Ages 10 20 30 40 50 60 70
Change Sciences 2015
The co-use curve

ﬂickr @dlytle
Even so, Zs interact
idiosyncratically

They regularly use 5 screens
TV
Mobile Phone
Laptop
Desktop
iPod or music player
Gaming console
Tablet
E-Reader
72%
57%
J...

8 seconds
average attention span
Sparks & Honey, 2014
ﬂickr @jacksw

ﬂickr @ﬂickeringbrad
12%less successful in
accomplishing what they
set out to do
NNGroup, 2013

That moment when
people think that I really
know what I’m doing
User Experience Post #36451
even if I’m confused.

Poor ergonomics
#droppingphone
#phonedroponface

Not enough space
so they delete
(they don’t get cloud storage
& they forgot their password)

They usually have the
worst devices in the house
ﬂickr @doctabu

Design for the
worst case scenario
What does it mean for
the future of technology?

At the mall with
Let’s recap
& got an idea
&
to
data
&
& talked to
(Not really) &
&
For
&
with
on
If we
Because they ar...

Don’t be scared
1.  context control
2.  All the ways
3.  default to privacy
4.  leave it open
5.  worst case scenario

ﬂickr @mady
Gen Z
and the future
of technology
Pamela Pavliscak
@paminthelab
changesciences.com

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