Marketing Automation Hacks: MailChimp

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@uberﬂip#MAHacks
MARKETING AUTOMATION HACKS:
Allyson Van Houten
Product Marketing Lead,
MailChimp
@avanhouten
Hana Abaza
V...

@uberﬂip#MAHacks
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)

@uberﬂip#MAHacks
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)

@uberﬂip#MAHacks
MEET THE EXPERT
Allyson Van Houten
MailChimp
Street Cred:
•  These are real hacks used by MailChimp custo...

@uberﬂip#MAHacks
MEET THE EXPERT
Ariana Hargrave
MailChimp
Street Cred:
Leads MailChimp's Client Relations team which prov...

@uberﬂip#MAHacks
LET’S GET HACKING!

@uberﬂip#MAHacks
Hack #1: Product Recommendations
•  Follow up with additional product recommendations after your subscrib...

@uberflip#MAHacks
•  Use MailChimp’s merge fields to upload image files and product links to every
subscriber on your list
• ...

@uberﬂip#MAHacks
•  Select MailChimp’s “Any Product
Purchased” workﬂow to get started
•  You can choose to send immediatel...

@uberﬂip#MAHacks
•  Using MailChimp’s drag-and-drop editor, build your em
ail using html blocks to hold the image and link...

@uberﬂip#MAHacks
Hack #2: Self-paced courses
•  Create an automation series where your subscribers receive the next email
...

@uberﬂip#MAHacks
•  Use MailChimp’s Goal integration to track completion of each activity
•  Each step in the course shoul...

@uberﬂip#MAHacks
•  Once each Goal is set up, choose the “Website Activity” workﬂow to get started
•  Then, set up the lin...

@uberﬂip#MAHacks
•  As you review subscriber's progress, if you see people dropping between lessons
add in reminder emails...

@uberﬂip#MAHacks
Hack #3: Follow up by sign up source
•  Create different automation workﬂows based on where subscribers s...

@uberﬂip#MAHacks
•  You’ll begin with MailChimp’s built in signup forms, and use the
Embed Form option
•  Create your form...

@uberflip#MAHacks
•  The name and id values need to match exactly the values you defines
for the hidden field in the Form Bui...

@uberﬂip#MAHacks
•  In the quotation marks for the value attribute, type in the form location.
For example, if you embed t...

@uberflip#MAHacks
•  Start with the “Welcome Series” workflow
•  Choose “Signup Source” segmentation criteria
•  Define the s...

@uberﬂip#MAHacks
Hack #4 Event Follow up using Eventbrite
•  Automatically send messages to users before, or following, an...

@uberﬂip#MAHacks
•  First, make sure you have MailChimp Sync for Evenbrite set up
•  This integration is free, and allows ...

@uberflip#MAHacks
•  Start with the “Specific Product Purchased” workflow
•  When configuring the workflow trigger, your event ...

@uberﬂip#MAHacks
RESOURCES
Working with Automation: http://mailchimp.com/resources/guides/working-with-automation
MailChim...

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@uberﬂip#MAHacks
We put the ability to manage and leverage the
content experience in the marketer’s hands.
UBERFLIP PUTS M...

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Connect your content:
To a beautiful, optimized front-end experience that is:
With built-in tools to:
RES...

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•  Auto update
•  Smart filters
•  Scheduling
•  Content score
•  Uberflip metrics
•  Marketing Automation
...

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Resource Center Blog Upgrade Content
Library
Sales Enablement
UBERFLIP USE CASES

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Supercharge Your
Content
•  Sync Contacts
•  Progressive Proﬁling
•  Track Buyer Journey
•  Trigger Campa...

THE UBERFLIP EXPERIENCE

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QUESTION TIME!
Allyson Van Houten
Product Marketing Lead, MailChimp
@avanhouten
Hana Abaza
VP Marketing, ...

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