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STRATÉGIE DIGITALE
Les enjeux du web
http://www.washingtonpost.com/
2005
Disparition d’un Pape
Les enjeux du web
http://www.washingtonpost.com/
2013
Nouveau Pape
Dans le monde
2,5 milliards d’internautes (35% de la
population mondiale)
Taux de pénétration
– 81% en Amérique du Nord
– 78% en Europe
En France
54,5 millions d’internautes (83% des
français)
Un internaute français passe en moyenne par
jour :
– 4h07 via un ordinateur
– 58 minutes via un Smartphone
Chaque minute sur Internet :
4 000 000 de recherches Google sont effectuées
En 2013, le chiffre d’affaires de l’e-commerce
B to C français a été de 51 milliards d’euros
Internet en 2014

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La stratégie digitale : constats et axes de développement

  • 2. Les enjeux du web http://www.washingtonpost.com/ 2005 Disparition d’un Pape
  • 3. Les enjeux du web http://www.washingtonpost.com/ 2013 Nouveau Pape
  • 4. Dans le monde 2,5 milliards d’internautes (35% de la population mondiale) Taux de pénétration – 81% en Amérique du Nord – 78% en Europe En France 54,5 millions d’internautes (83% des français) Un internaute français passe en moyenne par jour : – 4h07 via un ordinateur – 58 minutes via un Smartphone Chaque minute sur Internet : 4 000 000 de recherches Google sont effectuées En 2013, le chiffre d’affaires de l’e-commerce B to C français a été de 51 milliards d’euros Internet en 2014