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Yul Contenu
          26 octobre 2011



La vie merveilleuse
  des contenus
    Conte pour grands enfants

         Martin Lessard
         zeroseconde.com
Il était une fois...
Temps passé en ligne (% É-UA)

                                               ??

YAHOO!
                      ’08         ‘10    ’11
                            ‘09


          2006
GOOGLE           FB
«Every 2 days we
                               create as much
                           information as we did
                                up to 2003»




Eric Schmidt, PDG Google
     Septembre 2010
«There was more data
                          transmitted over the Internet
                         in 2010 than the entire history
                             of the Internet through
                                      2009»




         Kirk Skaugen,
VP Intel’s Architecture Group,
        Octobre 2011
Cinq constats
On est passé
    d’une rareté
à une surabondance
  de l’information

        1/5
L’accès au
contenu est
devenu une
commodité

    2/5
La nouvelle
      barrière
   est la capacité
limitée de réception

         3/5
Le filtrage social
 émerge comme
  stratégie de
     survie

        4/5
Le contenu est moins
  important que la
personne qui y pointe
           5/5


    http://bit.ly/36kkS
«Nouveaux experts»
Les gens de notre réseau comme
«nouveaux experts»
Nous avons confiance en eux car ils
sont proches et nous dévoilent leur vie
quotidienne, leurs pratiques ou leurs
opinions
Dans la surabondance
d’information les «nouveaux experts»
sont des filtreur de sens
Le sens minimal qu’ils donnent
c’est qu’on appartient...
...au même réseau social
Le temps n’est pas loin où cette image signifiera
l’incommunicabilité des documents et des auteurs
Le contenu comme prétexte à échanger
«Oh my god, it’s
 full of links»
«Oh my god, it’s
 full of links»




                   Votre
                   blogue
Quand les petits pois deviennent une commodité
        le packaging prend de la valeur
Être le conduit
entre un audience et du contenu de qualité
               a de la valeur
Le contenu n’a pas de valeur
 Le partage a de la valeur
Merci


Faites de beaux rêves
     Martin Lessard
     zeroseconde.com

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