Marketing Bushido Short
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As marketing is considered by many to be a dishonerable profession, I wanted to make a start with a "Code of Honour" that helps restore the respect for the profession
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Private equity service offer
This document outlines 5 ways that a private equity service called Futurelab can add value to investment funds. They are: 1) Increase the quality of deal flow, 2) Enhance due diligence processes, 3) Help stretch investment plans further, 4) Augment exit multiples and opportunities, and 5) Enhance portfolio performance. For each area, Futurelab provides perspectives on both current practices and how they can help funds achieve wins. They also offer 7-10 mini business cases and strategic innovations to generate revenue growth for portfolio companies. Finally, contact information is provided to learn more about Futurelab's services.
The Impact of 3D on Retail
On 28/2 our managing partner, Alain Thys was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", he tried to bring a level-headed view on the ways he believes 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
(Graham Brown mobileYouth) Why Creative Agencies Suck
The document criticizes creative agencies for focusing too much on winning awards and telling their own story rather than helping customers tell their story. It argues that true branding comes from giving customers tools to share their experiences rather than clever marketing campaigns. Agencies are stuck following a broken model where customers do not care about what the agency says. Instead, agencies should help customers directly by becoming their marketing, customer service, and innovation departments in order to build the brand from the bottom up.
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Why are selfies so popular with teen mobile users? Graham Brown of mobileYouth breaks it down
http://www.mobileYouth.org/presentation
La notizia di reato
La notizia di reato notitia criminis Il diritto fondamentale di una persona accusata di aver commesso un reato, è sicuramente quello di potersi difendere in maniera efficace
potendo conoscere e rappresentare al Giudice e agli inquirenti tutti gli
elementi di prova atti a contrastare l’ipotesi accusatoria. Tale (fondamentale) aspetto del diritto di difesa ha una centrale rilevanza costituzionale nell’art. 111 Cost. e rappresenta un aspetto centrale (quello della ricerca della prova a discarico) nella pianificazione e attuazione di
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Barriers to Customer-Centricity
This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012
It is part of a series of presentations on customer-centricity which are all linked to Alain's book "So You Want To Be Customer-Centric?"
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com
http://www.GrahamDBrown.com
Webinar version also available see links in comments
So you want to be innovative
The document discusses breaking orthodoxies around innovation. It argues that traditional approaches to innovation focused on mass production are no longer effective given today's environment of abundance. It recommends that companies innovate less but with more meaning by focusing on enhancing customer relationships. A 5-step process is outlined to transform innovation efforts, including listening to customers, broadening the innovation horizon, involving employees, ensuring initiatives are properly evaluated, and focusing on market experiences that strengthen relationships.
Recommandé
Private equity service offer
This document outlines 5 ways that a private equity service called Futurelab can add value to investment funds. They are: 1) Increase the quality of deal flow, 2) Enhance due diligence processes, 3) Help stretch investment plans further, 4) Augment exit multiples and opportunities, and 5) Enhance portfolio performance. For each area, Futurelab provides perspectives on both current practices and how they can help funds achieve wins. They also offer 7-10 mini business cases and strategic innovations to generate revenue growth for portfolio companies. Finally, contact information is provided to learn more about Futurelab's services.
The Impact of 3D on Retail
On 28/2 our managing partner, Alain Thys was the closing speaker of the FutuRetail event which took place at Google's offices in London. Pushed to come with "something innovative and different", he tried to bring a level-headed view on the ways he believes 3D Printing will affect retail in the coming 5+ years.
Many in the audience tended to agree, and if you do to (or not) feel free to leave your comments. Also, should you wish to look at the opportunities for 3D printing in your business (retail or B2B) do not hesitate to get in touch :-)
(Graham Brown mobileYouth) Why Creative Agencies Suck
The document criticizes creative agencies for focusing too much on winning awards and telling their own story rather than helping customers tell their story. It argues that true branding comes from giving customers tools to share their experiences rather than clever marketing campaigns. Agencies are stuck following a broken model where customers do not care about what the agency says. Instead, agencies should help customers directly by becoming their marketing, customer service, and innovation departments in order to build the brand from the bottom up.
Selfie Culture (Graham Brown mobileYouth)
Why are selfies so popular with teen mobile users? Graham Brown of mobileYouth breaks it down
http://www.mobileYouth.org/presentation
La notizia di reato
La notizia di reato notitia criminis Il diritto fondamentale di una persona accusata di aver commesso un reato, è sicuramente quello di potersi difendere in maniera efficace
potendo conoscere e rappresentare al Giudice e agli inquirenti tutti gli
elementi di prova atti a contrastare l’ipotesi accusatoria. Tale (fondamentale) aspetto del diritto di difesa ha una centrale rilevanza costituzionale nell’art. 111 Cost. e rappresenta un aspetto centrale (quello della ricerca della prova a discarico) nella pianificazione e attuazione di
una valida (e spesso risolutiva) linea difensiva.
Barriers to Customer-Centricity
This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012
It is part of a series of presentations on customer-centricity which are all linked to Alain's book "So You Want To Be Customer-Centric?"
(Graham Brown mobileYouth) The End of Advertising? from the Big Idea to the S...
By Graham D Brown of Youth Research Partners http://www.YouthResearchPartners.com
http://www.GrahamDBrown.com
Webinar version also available see links in comments
So you want to be innovative
The document discusses breaking orthodoxies around innovation. It argues that traditional approaches to innovation focused on mass production are no longer effective given today's environment of abundance. It recommends that companies innovate less but with more meaning by focusing on enhancing customer relationships. A 5-step process is outlined to transform innovation efforts, including listening to customers, broadening the innovation horizon, involving employees, ensuring initiatives are properly evaluated, and focusing on market experiences that strengthen relationships.
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FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
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The document discusses 5 suggestions for improving storytelling in advertising: 1) Take your time and don't limit stories to 30 seconds, 2) Consider the context of the audience and programming, 3) Ensure ads are meaningful to audiences rather than just seeking reach, 4) Invite audiences to give their undivided attention rather than interrupting them, and 5) Use transmedia planning to engage audiences across multiple platforms and drive conversations. The overall message is that brands and agencies need to adopt more sophisticated storytelling techniques that treat audiences as partners rather than interruptions.
From Sales Promotions to Sales Promoters
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of ’sales promotions’ in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
Consumer trends and the way they affect retail
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
7 pragmatic initiatives to improve your CX in 2017
This document discusses 7 pragmatic initiatives that Futurelab, a CX consultancy, recommends companies take to improve their customer experience programs in 2017. The initiatives include conducting a CX program health check, updating the business case for CX, fine-tuning the voice of the customer program, closing the loop on unhappy customers, transforming company culture around CX, creating customer advocacy moments, and discovering customer promoter personas. The document provides details on the objectives and processes for each initiative. It notes that the initiatives can be implemented within a few months at a reasonable budget and will have an immediate impact through results that can be turned into action.
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Graham Brown of mobileYouth shares latest insights into the power of EMPATHY for branding
http://www.mobileYouth.org/presentation
Change Marketing v01
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
How Starbucks Became the Apple of Coffee
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
The document discusses how social tools shape identity, influence, and interaction among youth. It focuses on anthropological research into how everyday mobile technologies are integrated into young people's lives. The author provides insights and presentations on this topic and encourages accessing more of their work by clicking on the provided links.
HR at Hilton
The document discusses human resources policies and practices at Hilton. It outlines Hilton's values of hospitality, integrity, leadership, teamwork and ownership. It then discusses identifying and recruiting the right employee candidates, providing training, and using a total rewards concept to approach compensation. The overall document focuses on how Hilton aims to attract, develop and retain top talent through its human resources strategies and programs.
5 ancient orthodoxies that still shape the way we work today
I’ve always been fascinated by orthodoxies. The things we take for granted without knowing where they come from. When I recently worked on a new office experience, they were a topic of daily conversation.
So I compiled a few of the main ones we encountered in this mini-presentation. They're fun to know about, and I leave it up to you to decide which ones are still valid today.
Digitalisation in the leisure industry
This presentation discusses how technology will influence customers in the leisure industry from 2017-2020. It begins by outlining several emerging technologies like AI, robotics, VR/AR. It then explores how customers desire empathy, have ever-changing standards, and want just enough technology. The presentation argues organizations must prepare for the next digital wave by learning about new technologies, balancing efficiency and humanity, and acting to focus on what matters to customers. The leisure experience has become digital, and this time represents an opportunity for organizations.
The Impact of 3D on Retail
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The document discusses the emerging trend of 3D printing and its implications for retail. It notes that 3D printing is moving beyond science fiction into applications like customized phone cases, medical devices, and even food. Retailers may see consumers designing their own products instead of buying pre-packaged items off the shelf. The document suggests retailers will need to explore new business models involving both mass production and on-site 3D printing to meet consumer demand for personalized products. It recommends companies update their knowledge of 3D printing, start discussions about long-term strategy, and conduct experiments to learn how this trend might impact their business.
Barriers to Customer-Centricity
This is a presentation I gave at the Fred Reichheld NPS Masterclass which took place on May 10, 2012 in Breda.
The presentation is part of a series on customer-centricity, which is linked to my recent book "So You Want To Be Customer-Centric?"
So you want to be customer centric?
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
Change Marketing v01
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
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There is a disconnect between what brands want and agencies deliver. Download the FREE 40 page report Reconsidering the Advertising Industry and learn how agencies can bridge this gap (go to: http://tinyurl.com/55cs9o)
Romanian Retail 2.0
The document discusses the rapidly growing retail market in Romania. It notes that many international retailers are entering the Romanian market and establishing stores across the country. However, local retailers still dominate some sectors like grocery, pharmacies, and furniture. The document predicts that within 5 years, Romania will experience 20 years' worth of retail revolution as international chains expand their presence and competition increases. It advises retailers to innovate and adapt international concepts to local needs to succeed in this changing marketplace.
Customer Centric Retail Innovation - Bucharest May 29, 2008
The document discusses customer-centric retail innovation and provides five steps to achieve it:
1. Take the customer perspective by understanding their journey and needs.
2. Get to know customers' emotions and what really matters to them.
3. Focus innovation efforts on areas that have the most customer engagement and emotional involvement.
4. Ensure employees understand and are aligned with the customer-centric strategy.
5. Start implementing customer-centric innovations while continuing to learn from customers.
8 Thoughts For 2008
The document discusses 8 thoughts on future trends and challenges for businesses in 2008 from the Future Lab blog. It questions whether brands will focus on delighting customers or perpetuate mediocrity, if companies will embrace open innovation or try to process their way out of failures, and if marketing will regain influence through accountability or be relegated due to automation. It also discusses challenges around mass customization, using games and virtual worlds, luxury brands facing slower growth in China, European firms overcoming costs through innovation, and finding profitable business models to help the poor.
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This is a presentation I gave at the Marketing 3 conference on Nov 29, 2007. For more on this topic, check out http://blog.futurelab.net
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I made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by "donating more" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way "serious money" will go to poverty alleviation.
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En vedette
(Graham Brown mobileYouth) The Next 10 Years
The Next 10 Years of Marketing. Industrial Pipelines vs Network Platforms. How will brands survive and customers cope? Graham Brown of mobileYouth.org tells the story.
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
Storytelling and TV Advertising (No Story, No Glory)
The document discusses 5 suggestions for improving storytelling in advertising: 1) Take your time and don't limit stories to 30 seconds, 2) Consider the context of the audience and programming, 3) Ensure ads are meaningful to audiences rather than just seeking reach, 4) Invite audiences to give their undivided attention rather than interrupting them, and 5) Use transmedia planning to engage audiences across multiple platforms and drive conversations. The overall message is that brands and agencies need to adopt more sophisticated storytelling techniques that treat audiences as partners rather than interruptions.
From Sales Promotions to Sales Promoters
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of ’sales promotions’ in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
Consumer trends and the way they affect retail
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
7 pragmatic initiatives to improve your CX in 2017
This document discusses 7 pragmatic initiatives that Futurelab, a CX consultancy, recommends companies take to improve their customer experience programs in 2017. The initiatives include conducting a CX program health check, updating the business case for CX, fine-tuning the voice of the customer program, closing the loop on unhappy customers, transforming company culture around CX, creating customer advocacy moments, and discovering customer promoter personas. The document provides details on the objectives and processes for each initiative. It notes that the initiatives can be implemented within a few months at a reasonable budget and will have an immediate impact through results that can be turned into action.
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
Graham Brown of mobileYouth shares latest insights into the power of EMPATHY for branding
http://www.mobileYouth.org/presentation
Change Marketing v01
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
How Starbucks Became the Apple of Coffee
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
The document discusses how social tools shape identity, influence, and interaction among youth. It focuses on anthropological research into how everyday mobile technologies are integrated into young people's lives. The author provides insights and presentations on this topic and encourages accessing more of their work by clicking on the provided links.
HR at Hilton
The document discusses human resources policies and practices at Hilton. It outlines Hilton's values of hospitality, integrity, leadership, teamwork and ownership. It then discusses identifying and recruiting the right employee candidates, providing training, and using a total rewards concept to approach compensation. The overall document focuses on how Hilton aims to attract, develop and retain top talent through its human resources strategies and programs.
En vedette (10)
Storytelling and TV Advertising (No Story, No Glory)
Storytelling and TV Advertising (No Story, No Glory)
7 pragmatic initiatives to improve your CX in 2017
7 pragmatic initiatives to improve your CX in 2017
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
EMPATHY: The Key to Brand Success in 2014 (mobileYouth)
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
(Graham Brown) The Anthropology of Everyday: 7 Social Tools that shape our da...
Plus de Alain Thys
5 ancient orthodoxies that still shape the way we work today
I’ve always been fascinated by orthodoxies. The things we take for granted without knowing where they come from. When I recently worked on a new office experience, they were a topic of daily conversation.
So I compiled a few of the main ones we encountered in this mini-presentation. They're fun to know about, and I leave it up to you to decide which ones are still valid today.
Digitalisation in the leisure industry
This presentation discusses how technology will influence customers in the leisure industry from 2017-2020. It begins by outlining several emerging technologies like AI, robotics, VR/AR. It then explores how customers desire empathy, have ever-changing standards, and want just enough technology. The presentation argues organizations must prepare for the next digital wave by learning about new technologies, balancing efficiency and humanity, and acting to focus on what matters to customers. The leisure experience has become digital, and this time represents an opportunity for organizations.
The Impact of 3D on Retail
3D Printing & Retail
The document discusses the emerging trend of 3D printing and its implications for retail. It notes that 3D printing is moving beyond science fiction into applications like customized phone cases, medical devices, and even food. Retailers may see consumers designing their own products instead of buying pre-packaged items off the shelf. The document suggests retailers will need to explore new business models involving both mass production and on-site 3D printing to meet consumer demand for personalized products. It recommends companies update their knowledge of 3D printing, start discussions about long-term strategy, and conduct experiments to learn how this trend might impact their business.
Barriers to Customer-Centricity
This is a presentation I gave at the Fred Reichheld NPS Masterclass which took place on May 10, 2012 in Breda.
The presentation is part of a series on customer-centricity, which is linked to my recent book "So You Want To Be Customer-Centric?"
So you want to be customer centric?
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
Change Marketing v01
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
Reconsidering the Advertising Industry
There is a disconnect between what brands want and agencies deliver. Download the FREE 40 page report Reconsidering the Advertising Industry and learn how agencies can bridge this gap (go to: http://tinyurl.com/55cs9o)
Romanian Retail 2.0
The document discusses the rapidly growing retail market in Romania. It notes that many international retailers are entering the Romanian market and establishing stores across the country. However, local retailers still dominate some sectors like grocery, pharmacies, and furniture. The document predicts that within 5 years, Romania will experience 20 years' worth of retail revolution as international chains expand their presence and competition increases. It advises retailers to innovate and adapt international concepts to local needs to succeed in this changing marketplace.
Customer Centric Retail Innovation - Bucharest May 29, 2008
The document discusses customer-centric retail innovation and provides five steps to achieve it:
1. Take the customer perspective by understanding their journey and needs.
2. Get to know customers' emotions and what really matters to them.
3. Focus innovation efforts on areas that have the most customer engagement and emotional involvement.
4. Ensure employees understand and are aligned with the customer-centric strategy.
5. Start implementing customer-centric innovations while continuing to learn from customers.
8 Thoughts For 2008
The document discusses 8 thoughts on future trends and challenges for businesses in 2008 from the Future Lab blog. It questions whether brands will focus on delighting customers or perpetuate mediocrity, if companies will embrace open innovation or try to process their way out of failures, and if marketing will regain influence through accountability or be relegated due to automation. It also discusses challenges around mass customization, using games and virtual worlds, luxury brands facing slower growth in China, European firms overcoming costs through innovation, and finding profitable business models to help the poor.
Marketing3 Presentation
This is a presentation I gave at the Marketing 3 conference on Nov 29, 2007. For more on this topic, check out http://blog.futurelab.net
Marketing Challenge: Can We Profit From Povery?
I made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by "donating more" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way "serious money" will go to poverty alleviation.
Reflecting on Marketing Accountability
This presentation is a "wake up call" for marketers to change the way the profession operates and become more accountable.
I Am The Media
This is a presentation I gave Nov 29 at the Marketing3 conference at Media Plaza in the Netherlands. A big thank you to Lynette Webb who's visual posts and pictures have provided inspiration for quite a few of the slides.
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5 ancient orthodoxies that still shape the way we work today
5 ancient orthodoxies that still shape the way we work today
Customer Centric Retail Innovation - Bucharest May 29, 2008
Customer Centric Retail Innovation - Bucharest May 29, 2008
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