One web Products and Worldwide Scalability
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Before MB.IO’s creation, Daimler (automotive corporation) faced some challenges in the digital world: there was too much information about Mercedes-Benz cars. There was a need to concentrate all existing digital content on a product that was unique, transversal and in sync with communication that MB Marketing channels were already successfully managing. In the process, they learned a lot about expectations, ourselves, and scalability issues. Today they help manage content for 59 countries and hubs.
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Recommandé
Lauren Isaacson - Productized Masterclasses
1. Always question what they say There’s a saying among researchers, ‘Do a quant survey with 100 people and learn ten things. Do a qual study with ten people and learn 100 things.’ You will learn when research is only providing you a false sense of security.
2. How to be a better consumer of research results If these insights were rabbits, how do stakeholders know which insights (rabbits) are worth chasing? What leads to the best business and design opportunities?
3. Get the best value from a qualitative and quantitative study In this Masterclass, we will be going over which methodology to apply to a research question. We will discuss how to weigh appropriately, act upon, or be critical of the resulting research findings.
4. Tools to help you Know when research is only providing you a false sense of security. Be a better consumer of research results.
5. And many more strategies Learn how to catch the best rabbits!
Teresa Torres - Productized Masterclasses
1. Test Assumptions, Not Ideas The Lean Startup popularized the idea of testing the assumptions that need to be true in order for your ideas to work.
2. Build it and test it It can be challenging, however, to see our own assumptions let alone test them.
3. Discovery process In this Masterclass, you’ll learn a structured approach for how to take an idea, break it down into its underlying assumptions, and quickly prioritize the ones that need to be tested.
4. Tools to help you Finally, you’ll learn a simple framework for how to design fast and better.
5. And many more strategies Such as effective assumption tests so that you can quickly identify what to build.
Ken sandy- Productized Masterclasses
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
Eli casamitjana - Productized Masterclasses
1. The (Unexpected) Benefits Of Keeping The Score In product organizations more than any, we realize the importance of making data-driven and fact-driven decisions making. But Measurement can help in many more ways along the product life cycle.
2. The Key Metrics Areas To Look At Product is at the crossroad of business, technology, customer experience, and more. So, when it comes to measuring what matters, there are some areas you’ll want to have a close look at.
3.How To Leverage OKR To Stimulate A More Data-Driven Culture In Your Product Organization OKR (Objectives & Key Results) is a goal management framework evangelized by Google and used by many tech companies and product teams around the globe.
4. Tools to help you We’ll see together what are the tools to leverage OKR to help your product organization better prioritize, plan and execute with a data-driven, transparent and result-oriented mindset.
5. And many more strategies Everything you need to increase the impact of your product team leveraging data-driven culture.
Daniel zacarias - Productized Masterclasses
1. Why it’s important (and how) to engage internal stakeholders Communicate clearly and persuasively, and align towards a common mission and vision.
2. We build tech products, but usually the hard part is not the tech, but the people. Different teams with different agendas, “irrational" decision-making, feature requests coming out of nowhere, lack of strategic direction. If you’ve read this far, you know the drill.
3. “Unpack” these problems and share battle-tested tools that have helped me in my work as a PM and consultant, and that I hope are useful to you as well. There are hard limits into what we can fix as PMs in a broader organization, but there’s also a lot we can do (and should be aware of) to drastically cut down on stakeholder alignment challenges.
4. Tools to help you A framework to manage your internal stakeholders and communications strategically and 4 tools to help you communicate more clearly (and persuasively)
5. And many more strategies Such as techniques to help a group reach consensus without (much) discussion and approaches to gradually lead stakeholders to think about problems first, instead of features (solutions).
Dan Olsen- Productized Masterclass
The document provides an overview of Dan Olsen's background in engineering, product management, and as the founder of a Lean Product Meetup group. It discusses key concepts for building the right product like determining customer needs, defining a value proposition, and creating a minimum viable product (MVP). Specific frameworks are presented for identifying underserved needs, prioritizing features, mapping benefits to features, and calculating the opportunity score of potential product ideas. The document emphasizes the importance of testing products with customers throughout the development process.
Stefan Haas- Productized Masterclasses
1. Tips and tricks to remove your own bias from your map Experiences are holistic, personal, and situational, and while you choose a point of view, as a mapmaker it’s up to you to decide which aspects to include and which to leave out.
2. Taking the risk Testing your map, assume it’s wrong, but don’t get stuck in planning.
3. Business Model and Strategic POVs are needed Realize the experts involved in creating the product will probably not be the best experts you will need to deliver the product to the users.
4. Tools to help you Understand common gotchas, and what to avoid.
5. And many more strategies Gain an outside-in view of the individuals' experience with the service.
Gibson biddle- Productized Masterclasses
1. How to build your career This Masterclass advocates an experimental approach to your career.
2. Develop your product and leadership skills Learn how to package and position yourself via the technical product and leadership skills of a product leader to form your own career hypotheses.
3. The importance of feedback Finally, recruit a Personal Board of Directors to solicit ongoing feedback from peers and mentors.
4. Tools to help you We’ll use Slido to see the variety of skills that product leaders all around the world exhibit, and to bring home the point that there’s no one “right” type of product leader.
5. And many more strategies It’s all about packaging and positioning yourself for that role that’s a perfect fit for you.
Recommandé
Lauren Isaacson - Productized Masterclasses
1. Always question what they say There’s a saying among researchers, ‘Do a quant survey with 100 people and learn ten things. Do a qual study with ten people and learn 100 things.’ You will learn when research is only providing you a false sense of security.
2. How to be a better consumer of research results If these insights were rabbits, how do stakeholders know which insights (rabbits) are worth chasing? What leads to the best business and design opportunities?
3. Get the best value from a qualitative and quantitative study In this Masterclass, we will be going over which methodology to apply to a research question. We will discuss how to weigh appropriately, act upon, or be critical of the resulting research findings.
4. Tools to help you Know when research is only providing you a false sense of security. Be a better consumer of research results.
5. And many more strategies Learn how to catch the best rabbits!
Teresa Torres - Productized Masterclasses
1. Test Assumptions, Not Ideas The Lean Startup popularized the idea of testing the assumptions that need to be true in order for your ideas to work.
2. Build it and test it It can be challenging, however, to see our own assumptions let alone test them.
3. Discovery process In this Masterclass, you’ll learn a structured approach for how to take an idea, break it down into its underlying assumptions, and quickly prioritize the ones that need to be tested.
4. Tools to help you Finally, you’ll learn a simple framework for how to design fast and better.
5. And many more strategies Such as effective assumption tests so that you can quickly identify what to build.
Ken sandy- Productized Masterclasses
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
Eli casamitjana - Productized Masterclasses
1. The (Unexpected) Benefits Of Keeping The Score In product organizations more than any, we realize the importance of making data-driven and fact-driven decisions making. But Measurement can help in many more ways along the product life cycle.
2. The Key Metrics Areas To Look At Product is at the crossroad of business, technology, customer experience, and more. So, when it comes to measuring what matters, there are some areas you’ll want to have a close look at.
3.How To Leverage OKR To Stimulate A More Data-Driven Culture In Your Product Organization OKR (Objectives & Key Results) is a goal management framework evangelized by Google and used by many tech companies and product teams around the globe.
4. Tools to help you We’ll see together what are the tools to leverage OKR to help your product organization better prioritize, plan and execute with a data-driven, transparent and result-oriented mindset.
5. And many more strategies Everything you need to increase the impact of your product team leveraging data-driven culture.
Daniel zacarias - Productized Masterclasses
1. Why it’s important (and how) to engage internal stakeholders Communicate clearly and persuasively, and align towards a common mission and vision.
2. We build tech products, but usually the hard part is not the tech, but the people. Different teams with different agendas, “irrational" decision-making, feature requests coming out of nowhere, lack of strategic direction. If you’ve read this far, you know the drill.
3. “Unpack” these problems and share battle-tested tools that have helped me in my work as a PM and consultant, and that I hope are useful to you as well. There are hard limits into what we can fix as PMs in a broader organization, but there’s also a lot we can do (and should be aware of) to drastically cut down on stakeholder alignment challenges.
4. Tools to help you A framework to manage your internal stakeholders and communications strategically and 4 tools to help you communicate more clearly (and persuasively)
5. And many more strategies Such as techniques to help a group reach consensus without (much) discussion and approaches to gradually lead stakeholders to think about problems first, instead of features (solutions).
Dan Olsen- Productized Masterclass
The document provides an overview of Dan Olsen's background in engineering, product management, and as the founder of a Lean Product Meetup group. It discusses key concepts for building the right product like determining customer needs, defining a value proposition, and creating a minimum viable product (MVP). Specific frameworks are presented for identifying underserved needs, prioritizing features, mapping benefits to features, and calculating the opportunity score of potential product ideas. The document emphasizes the importance of testing products with customers throughout the development process.
Stefan Haas- Productized Masterclasses
1. Tips and tricks to remove your own bias from your map Experiences are holistic, personal, and situational, and while you choose a point of view, as a mapmaker it’s up to you to decide which aspects to include and which to leave out.
2. Taking the risk Testing your map, assume it’s wrong, but don’t get stuck in planning.
3. Business Model and Strategic POVs are needed Realize the experts involved in creating the product will probably not be the best experts you will need to deliver the product to the users.
4. Tools to help you Understand common gotchas, and what to avoid.
5. And many more strategies Gain an outside-in view of the individuals' experience with the service.
Gibson biddle- Productized Masterclasses
1. How to build your career This Masterclass advocates an experimental approach to your career.
2. Develop your product and leadership skills Learn how to package and position yourself via the technical product and leadership skills of a product leader to form your own career hypotheses.
3. The importance of feedback Finally, recruit a Personal Board of Directors to solicit ongoing feedback from peers and mentors.
4. Tools to help you We’ll use Slido to see the variety of skills that product leaders all around the world exhibit, and to bring home the point that there’s no one “right” type of product leader.
5. And many more strategies It’s all about packaging and positioning yourself for that role that’s a perfect fit for you.
Radhika Dutt- Productized Masterclasses
1. Your way to a strategic role as a product leader While a product manager’s role should be strategic, in practice, it’s often a tactical one, with a focus on execution and delivering a set of features.
2. Reflect on your role It’s easy to feel stuck in the role of a backlog administrator instead of a product leader. How do you take on a more strategic role?
3. Spread your influence In this Masterclass, you’ll learn how to align teams by crafting a clear vision and to spread your influence and way of thinking across your organization.
4. Tools to help you Product managers and senior product leaders will gain tools to craft a compelling vision and help others internalize your vision, and use it in everyday decision-making. Senior leaders who have developed product intuition through years of hard lessons will gain communication tools to help others develop an intuition for making decisions like you would.
5. And many more strategies You’ll walk away with practical techniques to level up and elevate your role as you build successful, world-changing products.
Kandis O'Brien- Productized Masterclasses.pptx
1. How to Redesign Your Organization for Innovation Delivery is hard and staying aligned is even harder especially as companies scale.
2.Methods of design and vision sprints In order to co-create more adaptive and resilient organizations, you will learn tactics on how to use certain methods with focus on companies and discuss effective collaboration.
3. Faster decision making in vision sprints In this Masterclass, you will learn how to achieve shared goals and improve ways of working and amplify your teams’ ability.
4. Tools to help you Organizations are constantly evolving human networks. To shape their direction and momentum, leaders must address: the five essential dimensions of organizational design and Balancing Alignment and Autonomy.
5. And many more strategies Squads? Tribes? Two Pizza Pies? Come learn how to design the right operating model for your company’s context and culture.
Productized 2019 - Activities Report
Productized has an open book policy, which means we share our financials and P&Ls with whoever wants to see them. In this presentation, you'll find that in 2020 we need to return to profitability in order to keep our doors open, so that means that our projects need to be leaner, and have better financial discipline. Please find our updated Activites Report 2019 presentation.
Elize Bosker "Radical Transparency: How to Build Trust with Customers" Produc...
If we want our products to be deemed trustworthy and reliable, we need to be transparent about how we work with people’s data. In this talk, Elize will share examples of products and companies who are at the forefront of humanizing technology by applying good ethics and using kind technology. How to build more meaningful conversations with customers is key when working with recommender systems and implementing personalization features.
How can you build a better and more trustworthy product yourself? By using radical transparency: give customers more control over their data, share what you know about them and how you use this information, and open up a bigger conversation between citizens and tech companies. Elize challenges all product managers to pass the transparency test: how much information should you share to help people understand your product, its features and the data you use?
Bruce McCarthy "Product culture eats Execution Culture" Productized19
What is it that Dollar Shave Club has that Gillette has lost? Serial Entrepreneur Bruce McCarthy will lead an interactive discussion on how successful product-focused organizations think and act differently every day in the networked age.
Product culture is fundamentally different than execution culture. Product Culture is not a process or a tool. It is a shared mindset about why we are in business and how we go about things. Rather than focus on design thinking, agile methodologies, DevOps, or Lean, product-focused organizations focus on continuously developing, testing, and delivering products of value to customers using whatever tools work best for them.
Competitors and employees alike are leaving companies with weak product cultures behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible. He’ll ask you for your stories, too. Let’s stop talking about process and tools and start talking about culture.
Here is a video of me delivering this talk at the Business of Software conference in London in September 2018.
Sarah Doody "Anticipatory Design & The Future of Experience" Productized19
This talk will guide you when having a tough conversation with a teammate who drastically overstepped the line.
Have you ever needed to have a tough conversation with a teammate who drastically overstepped or a client who didn’t respect your decisions? Maybe you’ve wanted to bring up a problem you’ve had at work and don’t know how. If the thought of having those conversations stress you out, this talk is for you.
In this talk, I’ll share some practical techniques will help overcome your aversion to conflict and get to effective resolutions. We’ll go over several examples of the types of conflict team members face and how to deal with them.
Lily Dobreva "In praise of my friend, The Engineering Lead" Productized19
This short document praises engineering leads and their important relationship with product managers. It notes that the engineering lead holds down the fort and is critical to a successful product. It suggests elevating the engineering lead to a partner through empathy and appreciation for their work.
Joshua Mauldin "Conflict resolution for people who hate conflict" Productized19
This talk will guide you when having a tough conversation with a teammate who drastically overstepped the line.
Have you ever needed to have a tough conversation with a teammate who drastically overstepped or a client who didn’t respect your decisions? Maybe you’ve wanted to bring up a problem you’ve had at work and don’t know how. If the thought of having those conversations stress you out, this talk is for you.
In this talk, I’ll share some practical techniques will help overcome your aversion to conflict and get to effective resolutions. We’ll go over several examples of the types of conflict team members face and how to deal with them.
Andrè Gouveia "Winning Product Ideas - strategy over beauty" Productized19
Strategists, designers, marketers, managers,… almost everyone is slowed down by innovation diseases – especially when they are unaware of them. The result? We limit our potential to be great at making and selling products that people will buy. This talk will make you aware of diseases that infiltrate your creative processes, and shows you how to overcome them.
Alan Klement "Ovecoming Biases of Growth and Innovation" Productized19
Strategists, designers, marketers, managers,… almost everyone is slowed down by innovation diseases – especially when they are unaware of them. The result? We limit our potential to be great at making and selling products that people will buy. This talk will make you aware of diseases that infiltrate your creative processes, and shows you how to overcome them.
Yaroslav Stepanenko "How to Build a Sustainable Growth Strategy" Productized19
This document provides a summary of how to build and scale a sustainable growth strategy through establishing functional growth teams and experimentation. It discusses defining product-market fit, setting up growth teams with roles like product manager, marketer, designer, engineer, and data analyst. It emphasizes an experimentation mindset with phases of discovery, prioritization, design, execution, measurement, and learning. The goal is to scale by continuously testing and optimizing around a north star metric through this process.
Vydia Dinamani & Heather Samarin "Moving into Management Leadership" Producti...
In this session, learn how to leverage your everyday product management skills to get noticed and get promoted. Vidya & Heather are product executives that have hired and promoted dozens of product managers all the way to VP of Product.
They’ll share how to apply key product skills to how you work, communicate and show-up every day if you’re interested in being considered for management.
Regan Davis "Product 1.5 Iterating Towards a Better Product Culture" Producti...
You’ve read the articles, the books, the blog posts, and you binge-watch product Twitter debates like others binge-watched Game of Thrones. And now you’re excited to transform your company’s culture into Product 2.0.
But how do you take the first step? This presentation walks through how product managers can put the culture they want into practice within their own specific teams, and build momentum and buy-in across your company.
Gibson Biddle "Netflilx's Customer Obsession" Productized19
Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways.
Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques.
Gibson will illustrate Netflix’s customer obsession through a series of experiments the company executed to help connect its customer with movies they’ll love through its personalization technology.
Last, Gibson will put the techniques into practice with a highly interactive, modern-day Netflix case.
Using human centered design to create better products - Tânia Sousa Vieira
As David Kelley, Founder of IDEO said: “If you want to improve a piece of software all you have to do is watch people using it and see when they grimace, and then you can fix that.” Come and see how the Human Centered approach transforms a bundle of technology, with the ability to provide functionality into a product. These people will ultimately desire to interact with and driving engagement and growth.
Team structure how and why carpe data changed it up - Matthew McLughlin
Last February, Carpe Data restructured the functional organization of the product and technology teams in an attempt to improve meaningful outcomes and reflect the continued growth of the company. While some aspects of these changes had already begun to emerge organically, it was important to formally define strong and self-sufficient teams to replace what was previously one large technology resource pool that interacted in a way that was too decoupled from the product vision. This presentation explains the benefits and drawbacks associated with this change and presents the slides used to unveil the change to the company.
Giving Sailboats A Voice With IOT
Marcos' presentation will discuss the challenges of introducing new technology into one of the most ancient human activities. He touches on his insightful experience with startups in the agrotech and IoT sector and how he was able to navigate the world through AI. The presentation will help you understand the best strategy to introduce machine learning to humans but also solve challenges faced with startups such as innovating in a complete "analog" activity like sailing.
Design and Engineering Products for Mass Production
The product space is changing at a fast pace. Thus, we must be ready to keep up with it, mitigating the risks inherent to all stages of this process. That requires working on strategy, the process and team involvement. Design, engineering, production, and market have to walk together through the development stages. Only that way successful products can happen.
About the speaker:
Agostinho Carvalho is the founder and master leader for Technology R&D at WeADD, a product specialized consulting company. He has worked for more than 15 years on developing new products. He has built intelligent solutions for sectors like health, sports, coffee, and internet of things. Agostinho previously founded Diverge - which later became Grupo Nabeiro Innovation Centre.
/This talk was given by Agostinho Carvalho at the Productized Talks @ Hardware Edition (21st March 2019)
Discover our next meetups at meetup.com/Productized
Product Innovation in a Hypergrowth Era
The lifespan of tech companies has been continuously decreasing in the last decades. That comes with the emergence of new hypergrowth technologies. To thrive on this trend, discovering the next game-changing products is a critical imperative. This will be the topic of Paulo Dimas’ talk. In his talk, Paulo will present a product innovation framework. Unbabel has been applying and improving it over time on its mission to build the world’s translation layer.
About the speaker:
Paulo Dimas is the VP of Product Innovation at Unbabel. His work leverages a global community of human translators empowered with Artificial Intelligence. After joining INESC at 16 to do research on interactive systems, Paulo co-founded JUNITEC at Instituto Superior Técnico, and 2 startups. Paulo has created patents in geo-location technology. He also developed award-winning projects for major companies in the media and telecom industries.
//This talk was given by Paulo Dimas at the Productized Talks @ Talkdesk (Feb. 2019)
Want to learn more about great product management? Subscribe our newsletter: https://bit.ly/2QIjRD3
Productized - Impact Report 2018
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Radhika Dutt- Productized Masterclasses
1. Your way to a strategic role as a product leader While a product manager’s role should be strategic, in practice, it’s often a tactical one, with a focus on execution and delivering a set of features.
2. Reflect on your role It’s easy to feel stuck in the role of a backlog administrator instead of a product leader. How do you take on a more strategic role?
3. Spread your influence In this Masterclass, you’ll learn how to align teams by crafting a clear vision and to spread your influence and way of thinking across your organization.
4. Tools to help you Product managers and senior product leaders will gain tools to craft a compelling vision and help others internalize your vision, and use it in everyday decision-making. Senior leaders who have developed product intuition through years of hard lessons will gain communication tools to help others develop an intuition for making decisions like you would.
5. And many more strategies You’ll walk away with practical techniques to level up and elevate your role as you build successful, world-changing products.
Kandis O'Brien- Productized Masterclasses.pptx
1. How to Redesign Your Organization for Innovation Delivery is hard and staying aligned is even harder especially as companies scale.
2.Methods of design and vision sprints In order to co-create more adaptive and resilient organizations, you will learn tactics on how to use certain methods with focus on companies and discuss effective collaboration.
3. Faster decision making in vision sprints In this Masterclass, you will learn how to achieve shared goals and improve ways of working and amplify your teams’ ability.
4. Tools to help you Organizations are constantly evolving human networks. To shape their direction and momentum, leaders must address: the five essential dimensions of organizational design and Balancing Alignment and Autonomy.
5. And many more strategies Squads? Tribes? Two Pizza Pies? Come learn how to design the right operating model for your company’s context and culture.
Productized 2019 - Activities Report
Productized has an open book policy, which means we share our financials and P&Ls with whoever wants to see them. In this presentation, you'll find that in 2020 we need to return to profitability in order to keep our doors open, so that means that our projects need to be leaner, and have better financial discipline. Please find our updated Activites Report 2019 presentation.
Elize Bosker "Radical Transparency: How to Build Trust with Customers" Produc...
If we want our products to be deemed trustworthy and reliable, we need to be transparent about how we work with people’s data. In this talk, Elize will share examples of products and companies who are at the forefront of humanizing technology by applying good ethics and using kind technology. How to build more meaningful conversations with customers is key when working with recommender systems and implementing personalization features.
How can you build a better and more trustworthy product yourself? By using radical transparency: give customers more control over their data, share what you know about them and how you use this information, and open up a bigger conversation between citizens and tech companies. Elize challenges all product managers to pass the transparency test: how much information should you share to help people understand your product, its features and the data you use?
Bruce McCarthy "Product culture eats Execution Culture" Productized19
What is it that Dollar Shave Club has that Gillette has lost? Serial Entrepreneur Bruce McCarthy will lead an interactive discussion on how successful product-focused organizations think and act differently every day in the networked age.
Product culture is fundamentally different than execution culture. Product Culture is not a process or a tool. It is a shared mindset about why we are in business and how we go about things. Rather than focus on design thinking, agile methodologies, DevOps, or Lean, product-focused organizations focus on continuously developing, testing, and delivering products of value to customers using whatever tools work best for them.
Competitors and employees alike are leaving companies with weak product cultures behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible. He’ll ask you for your stories, too. Let’s stop talking about process and tools and start talking about culture.
Here is a video of me delivering this talk at the Business of Software conference in London in September 2018.
Sarah Doody "Anticipatory Design & The Future of Experience" Productized19
This talk will guide you when having a tough conversation with a teammate who drastically overstepped the line.
Have you ever needed to have a tough conversation with a teammate who drastically overstepped or a client who didn’t respect your decisions? Maybe you’ve wanted to bring up a problem you’ve had at work and don’t know how. If the thought of having those conversations stress you out, this talk is for you.
In this talk, I’ll share some practical techniques will help overcome your aversion to conflict and get to effective resolutions. We’ll go over several examples of the types of conflict team members face and how to deal with them.
Lily Dobreva "In praise of my friend, The Engineering Lead" Productized19
This short document praises engineering leads and their important relationship with product managers. It notes that the engineering lead holds down the fort and is critical to a successful product. It suggests elevating the engineering lead to a partner through empathy and appreciation for their work.
Joshua Mauldin "Conflict resolution for people who hate conflict" Productized19
This talk will guide you when having a tough conversation with a teammate who drastically overstepped the line.
Have you ever needed to have a tough conversation with a teammate who drastically overstepped or a client who didn’t respect your decisions? Maybe you’ve wanted to bring up a problem you’ve had at work and don’t know how. If the thought of having those conversations stress you out, this talk is for you.
In this talk, I’ll share some practical techniques will help overcome your aversion to conflict and get to effective resolutions. We’ll go over several examples of the types of conflict team members face and how to deal with them.
Andrè Gouveia "Winning Product Ideas - strategy over beauty" Productized19
Strategists, designers, marketers, managers,… almost everyone is slowed down by innovation diseases – especially when they are unaware of them. The result? We limit our potential to be great at making and selling products that people will buy. This talk will make you aware of diseases that infiltrate your creative processes, and shows you how to overcome them.
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Strategists, designers, marketers, managers,… almost everyone is slowed down by innovation diseases – especially when they are unaware of them. The result? We limit our potential to be great at making and selling products that people will buy. This talk will make you aware of diseases that infiltrate your creative processes, and shows you how to overcome them.
Yaroslav Stepanenko "How to Build a Sustainable Growth Strategy" Productized19
This document provides a summary of how to build and scale a sustainable growth strategy through establishing functional growth teams and experimentation. It discusses defining product-market fit, setting up growth teams with roles like product manager, marketer, designer, engineer, and data analyst. It emphasizes an experimentation mindset with phases of discovery, prioritization, design, execution, measurement, and learning. The goal is to scale by continuously testing and optimizing around a north star metric through this process.
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They’ll share how to apply key product skills to how you work, communicate and show-up every day if you’re interested in being considered for management.
Regan Davis "Product 1.5 Iterating Towards a Better Product Culture" Producti...
You’ve read the articles, the books, the blog posts, and you binge-watch product Twitter debates like others binge-watched Game of Thrones. And now you’re excited to transform your company’s culture into Product 2.0.
But how do you take the first step? This presentation walks through how product managers can put the culture they want into practice within their own specific teams, and build momentum and buy-in across your company.
Gibson Biddle "Netflilx's Customer Obsession" Productized19
Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways.
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Gibson will illustrate Netflix’s customer obsession through a series of experiments the company executed to help connect its customer with movies they’ll love through its personalization technology.
Last, Gibson will put the techniques into practice with a highly interactive, modern-day Netflix case.
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Team structure how and why carpe data changed it up - Matthew McLughlin
Last February, Carpe Data restructured the functional organization of the product and technology teams in an attempt to improve meaningful outcomes and reflect the continued growth of the company. While some aspects of these changes had already begun to emerge organically, it was important to formally define strong and self-sufficient teams to replace what was previously one large technology resource pool that interacted in a way that was too decoupled from the product vision. This presentation explains the benefits and drawbacks associated with this change and presents the slides used to unveil the change to the company.
Giving Sailboats A Voice With IOT
Marcos' presentation will discuss the challenges of introducing new technology into one of the most ancient human activities. He touches on his insightful experience with startups in the agrotech and IoT sector and how he was able to navigate the world through AI. The presentation will help you understand the best strategy to introduce machine learning to humans but also solve challenges faced with startups such as innovating in a complete "analog" activity like sailing.
Design and Engineering Products for Mass Production
The product space is changing at a fast pace. Thus, we must be ready to keep up with it, mitigating the risks inherent to all stages of this process. That requires working on strategy, the process and team involvement. Design, engineering, production, and market have to walk together through the development stages. Only that way successful products can happen.
About the speaker:
Agostinho Carvalho is the founder and master leader for Technology R&D at WeADD, a product specialized consulting company. He has worked for more than 15 years on developing new products. He has built intelligent solutions for sectors like health, sports, coffee, and internet of things. Agostinho previously founded Diverge - which later became Grupo Nabeiro Innovation Centre.
/This talk was given by Agostinho Carvalho at the Productized Talks @ Hardware Edition (21st March 2019)
Discover our next meetups at meetup.com/Productized
Product Innovation in a Hypergrowth Era
The lifespan of tech companies has been continuously decreasing in the last decades. That comes with the emergence of new hypergrowth technologies. To thrive on this trend, discovering the next game-changing products is a critical imperative. This will be the topic of Paulo Dimas’ talk. In his talk, Paulo will present a product innovation framework. Unbabel has been applying and improving it over time on its mission to build the world’s translation layer.
About the speaker:
Paulo Dimas is the VP of Product Innovation at Unbabel. His work leverages a global community of human translators empowered with Artificial Intelligence. After joining INESC at 16 to do research on interactive systems, Paulo co-founded JUNITEC at Instituto Superior Técnico, and 2 startups. Paulo has created patents in geo-location technology. He also developed award-winning projects for major companies in the media and telecom industries.
//This talk was given by Paulo Dimas at the Productized Talks @ Talkdesk (Feb. 2019)
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Productized - Impact Report 2018
This document provides an impact report for Productized in 2018. It summarizes the company's activities including training programs attended by over 100 people, signing an MoU with Altice Labs, sustainability initiatives, consulting projects, acceleration programs, and their annual conference attended by over 300 people from over 24 countries. It discusses the social impact of initiatives like interviews with women in product roles and hackathons. It outlines plans to expand the annual conference to other cities and countries in 2020-2021 while growing their online community of over 13,000 people across social media platforms. The report demonstrates Productized's work to help innovators create successful products through hands-on programs and build a global community of product professionals.
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Notes de l'éditeur
- Karl Friedrich Michael Vaillant, Was born before the marriage of his mother Josephine Vaillant married Johann Georg Benz Mercedes-Jellinek was the daughter of Emil Jillinek. Daimler-Benz was formed with the merger of Benz & Cie and Daimler Motoren Gesellschaft in 1926. Mercedes-Benz, Mercedes-AMG, Smart Automobile, Detroit Diesel, Freightliner, Western Star, Thomas Built Buses, Setra, BharatBenz, Mitsubishi Fuso, MV Agusta as well as shares in Denza, KAMAZ and Beijing Automotive Group.
- Surprising set of analytics for brand value is closely mirrored in this room attendency. Ask for 1- Who Knows Mercedes Benz 2- Who drives/has driven a Mercedes Benz 3- Who would like to
- What is OneWeb? - OneWeb is an integrative approach for online representation of Mercedes-Benz. 1.powerful and scalable technology which serves as a platform for integration of other products 2. this technology uses CICD 3. user experiences instead of marketing content based user tests and analytics data 4. Consistent FE
- 2014 was the turning point AEM – Adobe Experience Manager Responsive
- Daimler piloted OW with the Silver Arrow project. Silver Arrow is a racing car from 1930. they built this beauty and the day before the race they found out that there the weight limitations were introduced and it was just a little bit over the limit. Oovernight they scraped all the paint all the way down to the sheer metal which made it look silver. Silver Arrow in our case was a bold move of going live in one market UK in just one class C Class with 60% functionality. The rest was scratched off… In order to do that it was decided to found a new company that is truly agile…
- OneWeb products were developed along the customer journey to generate leads and funnel online customers to purchase.
- People often confuse OneWeb with OneWeb Foundry. At the moment I see it as one of the biggest challenges of my product. OneWeb products were developed along the customer journey to generate leads and funnel online customers to purchase. OneWeb Foundry is responsible for delivery of new features for the Mercedes-Benz wholesale website. Focus on Awareness and Consideration phases In Future also Purchase and Usage
- 2017 - 21 markets 2018 – almost 40 markets this year and more to come. Great team spirit and collaboration
- We are 3 scrum teams. Working together in Scrum Nexus Framework. Each team has all needed skills to concept, develop and test new features from scratch. We work in Sprints. They 2 weeks long. Every 2 weeks we release new features. Nexus Sprint with sprint events Different – NIT: goal – integrated increment