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NGUYỄN QUỐC ĐĂNG KHOA
PH ÂN T ÍCH VỀ T H Ị T RƯỜN G: 
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COMPET IT ORS
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SOURCE OF BUSIN ESS:
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T ARGET CUST OMER
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CUST OMER UN DERST AN DIN G OF N EED
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CONSUMER INSIGHT
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M O T I V A T I O N S A N D B A R R I E R S :
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RECAP CON SUMER BRAN D IN SIGH T :
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BRAND KEY
PORTFOLIO
CORE
EXTENSION
STRETCH
POSITIONING
T AR G ET
N EED
D I F F ER EN CI AT I ON
B Y W H AT
MARKET IN G MIX 6PS
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MARKET IN G MIX 6PS
BRAND PLAN
S T R A T E G I C
A P P R O A C H :
K E Y
A C T I V I T I E S :
COMMUN ICAT ION T ARGET UN DERST AN DIN G
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LAUNCHING CAMPAIGN – MESSAGE
STRATEGIC APPROACH
MAST ER ROL L OUT
PHRASE 1
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PHRASE 2
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PHRASE 3
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Young Marketer 3- The Final Round - Nguyễn Quốc Đăng Khoa

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