Патентование как возможность защиты интеллектуальной собственности.
Спикер: Екатерина Смирнова, LL.M, Руководитель практики по интеллектуальной собственности/информационным технологиям компании «Качкин и Партнеры».
В на семинаре были разобраны следующие воросы:
- Какие объекты интеллектуальной собственности могут быть запатентованы (изобретения, полезные модели, промышленные образцы)?
- В чем преимущества патентования?
- Распоряжение правами на запатентованные объекты.
- Общая процедура патентования и поддержания патента в силе.
- Международное патентование по процедуре PCT, Евразийский патент.
This document provides templates and guidelines for developing a strategic plan. It begins by outlining the strategic planning process, including defining goals and aspirations, assessing the current situation, analyzing the market and scenarios, evaluating options, and choosing a strategy. It emphasizes that strategy requires making tough choices to position the company for sustainable competitive advantage. The templates are meant to guide strategic thinking and discussions around key questions, opportunities, challenges and how to develop a robust strategy to create shareholder value.
LINQ to SQL allows accessing local SQLite databases on Windows Phone. It supports queries, inserts, updates and deletes through a data context. The database schema can be upgraded by adding or removing tables and columns. Performance best practices include keeping change sets small and submitting changes frequently to avoid data loss.
1) The document discusses how customer support is important for donor and participant engagement. It provides case studies on how those who contact support for fundraising events tend to raise more money and be more engaged than those who do not.
2) The profile of typical support users are the most committed fundraisers who raise more money and give larger donations. Support also helps address issues that could otherwise discourage participation.
3) Effective customer support requires balancing phone, email, chat, and self-service options to meet user needs cost-effectively. Data from support interactions can also identify areas to improve the participant experience and reduce future support needs.
Balancing Content & Big Data to Power PR Resultsprnewswire
The document discusses how public relations and marketing data has changed due to the high volume, complexity, and speed of information exchange online. It notes various types of digital data generated every second and outlines an agenda for using big data to inform digital content strategy, set actionable goals, measure PR and marketing effectiveness, and analyze results. The document advocates measuring what matters most and using both data and personal stories to demonstrate impact.
The document discusses Voyager 2's exploration of the outer planets, including Jupiter, Saturn, Uranus, and Neptune. It notes that Jupiter was the largest planet visited and describes Uranus as having thick cloud coverage. It defines terms like "space probe," "shepherd satellites," "retrograde," and "gravitational attraction" that were relevant to Voyager 2's observations.
Патентование как возможность защиты интеллектуальной собственности.
Спикер: Екатерина Смирнова, LL.M, Руководитель практики по интеллектуальной собственности/информационным технологиям компании «Качкин и Партнеры».
В на семинаре были разобраны следующие воросы:
- Какие объекты интеллектуальной собственности могут быть запатентованы (изобретения, полезные модели, промышленные образцы)?
- В чем преимущества патентования?
- Распоряжение правами на запатентованные объекты.
- Общая процедура патентования и поддержания патента в силе.
- Международное патентование по процедуре PCT, Евразийский патент.
This document provides templates and guidelines for developing a strategic plan. It begins by outlining the strategic planning process, including defining goals and aspirations, assessing the current situation, analyzing the market and scenarios, evaluating options, and choosing a strategy. It emphasizes that strategy requires making tough choices to position the company for sustainable competitive advantage. The templates are meant to guide strategic thinking and discussions around key questions, opportunities, challenges and how to develop a robust strategy to create shareholder value.
LINQ to SQL allows accessing local SQLite databases on Windows Phone. It supports queries, inserts, updates and deletes through a data context. The database schema can be upgraded by adding or removing tables and columns. Performance best practices include keeping change sets small and submitting changes frequently to avoid data loss.
1) The document discusses how customer support is important for donor and participant engagement. It provides case studies on how those who contact support for fundraising events tend to raise more money and be more engaged than those who do not.
2) The profile of typical support users are the most committed fundraisers who raise more money and give larger donations. Support also helps address issues that could otherwise discourage participation.
3) Effective customer support requires balancing phone, email, chat, and self-service options to meet user needs cost-effectively. Data from support interactions can also identify areas to improve the participant experience and reduce future support needs.
Balancing Content & Big Data to Power PR Resultsprnewswire
The document discusses how public relations and marketing data has changed due to the high volume, complexity, and speed of information exchange online. It notes various types of digital data generated every second and outlines an agenda for using big data to inform digital content strategy, set actionable goals, measure PR and marketing effectiveness, and analyze results. The document advocates measuring what matters most and using both data and personal stories to demonstrate impact.
The document discusses Voyager 2's exploration of the outer planets, including Jupiter, Saturn, Uranus, and Neptune. It notes that Jupiter was the largest planet visited and describes Uranus as having thick cloud coverage. It defines terms like "space probe," "shepherd satellites," "retrograde," and "gravitational attraction" that were relevant to Voyager 2's observations.
This document discusses the importance of emotional release for healing arthritis. It states that those who heal from arthritis treat their body, mind, spirit, and emotions, not just their body. The document also describes emotional release as sometimes feeling like riding a wave, blossoming, or not noticing anything at all at the time. It recommends guided meditation CDs to help with emotional release, even for novices, and provides a link for more information on meditation CDs.
Читайте в Вестнике:
- Впервые VC Day Ingria состоялся в Москве в партнерстве с Технопарком «Сколково»
- Директором Бизнес-инкубатора «Ингрия» назначен Роман Исаков
- Один из первых инвесторов Lingualeo профинансировал проект резидента «Ингрии»
- Интервью с выпускником Бизнес-инкубатора» - ГК «Промо»
- Новые резиденты, прошедшие мероприятия и другие новости резидентов
Masa founder of TEDxHimi gave a talk about Eco-friendly sustainable fishing "Teichiami" at Earth Day Toyama 2016 to celebrate G7 Toyama Environment Minister's Meeting.
This document discusses innovations in education technology, including the Stanford Mobile Inquiry-based Learning Environment (SMILE) platform. SMILE allows for mobile, social, and gamified learning through question generation and collaboration. It provides real-time analytics and can be used for corporate and global strategic meetings. SMILE has been implemented in places like Tanzania and with startups. The document advocates asking big questions to drive innovation and outlines challenges like developing strong natural language processing for educational assistants.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
The document discusses how blogging and inbound marketing can be used to drive leads and sales. It notes that blogging is a form of content marketing and inbound marketing, which includes tactics like social media, videos, and white papers. The document provides data showing that inbound marketing costs less per lead than outbound marketing and that many companies acquire customers and leads through their blog. It emphasizes using analytics to understand website traffic and measure the success of inbound marketing strategies.
This document summarizes the MIF Marketplace, an online platform for sharing development solutions and knowledge. The marketplace allows users to search over 1,000 projects and solutions by category, location, and other filters. It connects organizations and individuals seeking solutions with those who have implemented relevant projects. The goal is to leverage existing knowledge, encourage partnerships, and facilitate scaling of effective solutions to have greater regional impact. The document outlines the marketplace's features and population plan to enhance the user experience of finding and sharing development solutions.
This document contains the resume and qualifications of Kevin W. Cook for organizational development and performance consulting positions. It outlines his expertise in areas like leadership development, talent management, and training. The objective and requirements sections discuss goals of contributing to bottom-line results, prioritizing long-term growth, and valuing human capital investment. Testimonials from previous clients praise Cook's communication skills and ability to drive results through customized training programs and performance improvements.
Este documento analiza la influencia de la familia en el desarrollo infantil. Resalta que durante los primeros años, la familia juega un papel fundamental en el desarrollo cognitivo, personal, emocional y social del niño. Examina cómo factores como la estructura familiar, el clima familiar y el estilo educativo de los padres afectan el desarrollo infantil. Concluye que aunque el tipo de familia no determina necesariamente los resultados del niño, la calidad de las relaciones interpersonales en la familia es clave para su des
The document provides options for topics to write about, including a worthwhile career, worthwhile cause, interesting subject to educate peers on, or a current event. It instructs the reader to choose a topic category and write it on a whiteboard. If unsure, the reader can write the topic category they are interested in learning more about. Background information and details are requested to be provided for the chosen topic.
Critical thinking and e portfolios orna farrell finalOrna Farrell
This document discusses critical thinking and ePortfolios, with a focus on the open source platform Mahara. It begins by defining an ePortfolio as a collection of digital artifacts that allow learners to evidence experiences and learning. The document then discusses how ePortfolios can support critical thinking and reflective learning when used as part of the curriculum rather than just as a tool. It provides examples of how Mahara has been used at the author's institution and presents feedback from learners who enjoyed creating ePortfolios and felt it improved their skills. The document concludes by considering challenges in designing, assessing, and implementing ePortfolios within an institution.
Спикер: Игорь Рождественский - Руководитель отдела маркетинга передовых технологий ИППТ СПБПУ / CEO в Martal SPb
Ключевые тезисы:
1. Как научиться извлекать уроки из поражений и ошибок?
2. Чем успешные люди отличаются от неуспешных?
3. Принципы серендипности или как сделать “случайное” открытие?
4. Пивот или полицейский разворот? (как изменить неудачно складывающиеся обстоятельства)
The document summarizes the key factors that led to the 2008 financial crisis and outlines steps taken by the US government to address it. Specifically, it discusses how stagnant real wage growth, rising consumer debt, the housing bubble bursting, overuse of risky financial instruments like credit default swaps, and lack of oversight combined to undermine the economy. The government responded with a $700 billion bailout package aimed at stabilizing banks, boosting liquidity, and removing toxic assets from balance sheets.
The Power of Story: Why you are losing clients and the best staffRipMedia Group,
THE POWER OF STORY, by Maury Rogow, CEO of Rip Media Group. Executives, Marketing and Engineers will all benefit by learning why your story is winning your losing you clients...and what to do to improve.
An addendum to the Presentation called THE POWER OF STORY, by Maury Rogow, CEO of Rip Media Group. Executives, Marketing and Engineers will all benefit by learning why your story is winning your losing you clients...and what to do to improve.
This document discusses the importance of emotional release for healing arthritis. It states that those who heal from arthritis treat their body, mind, spirit, and emotions, not just their body. The document also describes emotional release as sometimes feeling like riding a wave, blossoming, or not noticing anything at all at the time. It recommends guided meditation CDs to help with emotional release, even for novices, and provides a link for more information on meditation CDs.
Читайте в Вестнике:
- Впервые VC Day Ingria состоялся в Москве в партнерстве с Технопарком «Сколково»
- Директором Бизнес-инкубатора «Ингрия» назначен Роман Исаков
- Один из первых инвесторов Lingualeo профинансировал проект резидента «Ингрии»
- Интервью с выпускником Бизнес-инкубатора» - ГК «Промо»
- Новые резиденты, прошедшие мероприятия и другие новости резидентов
Masa founder of TEDxHimi gave a talk about Eco-friendly sustainable fishing "Teichiami" at Earth Day Toyama 2016 to celebrate G7 Toyama Environment Minister's Meeting.
This document discusses innovations in education technology, including the Stanford Mobile Inquiry-based Learning Environment (SMILE) platform. SMILE allows for mobile, social, and gamified learning through question generation and collaboration. It provides real-time analytics and can be used for corporate and global strategic meetings. SMILE has been implemented in places like Tanzania and with startups. The document advocates asking big questions to drive innovation and outlines challenges like developing strong natural language processing for educational assistants.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
The document discusses how blogging and inbound marketing can be used to drive leads and sales. It notes that blogging is a form of content marketing and inbound marketing, which includes tactics like social media, videos, and white papers. The document provides data showing that inbound marketing costs less per lead than outbound marketing and that many companies acquire customers and leads through their blog. It emphasizes using analytics to understand website traffic and measure the success of inbound marketing strategies.
This document summarizes the MIF Marketplace, an online platform for sharing development solutions and knowledge. The marketplace allows users to search over 1,000 projects and solutions by category, location, and other filters. It connects organizations and individuals seeking solutions with those who have implemented relevant projects. The goal is to leverage existing knowledge, encourage partnerships, and facilitate scaling of effective solutions to have greater regional impact. The document outlines the marketplace's features and population plan to enhance the user experience of finding and sharing development solutions.
This document contains the resume and qualifications of Kevin W. Cook for organizational development and performance consulting positions. It outlines his expertise in areas like leadership development, talent management, and training. The objective and requirements sections discuss goals of contributing to bottom-line results, prioritizing long-term growth, and valuing human capital investment. Testimonials from previous clients praise Cook's communication skills and ability to drive results through customized training programs and performance improvements.
Este documento analiza la influencia de la familia en el desarrollo infantil. Resalta que durante los primeros años, la familia juega un papel fundamental en el desarrollo cognitivo, personal, emocional y social del niño. Examina cómo factores como la estructura familiar, el clima familiar y el estilo educativo de los padres afectan el desarrollo infantil. Concluye que aunque el tipo de familia no determina necesariamente los resultados del niño, la calidad de las relaciones interpersonales en la familia es clave para su des
The document provides options for topics to write about, including a worthwhile career, worthwhile cause, interesting subject to educate peers on, or a current event. It instructs the reader to choose a topic category and write it on a whiteboard. If unsure, the reader can write the topic category they are interested in learning more about. Background information and details are requested to be provided for the chosen topic.
Critical thinking and e portfolios orna farrell finalOrna Farrell
This document discusses critical thinking and ePortfolios, with a focus on the open source platform Mahara. It begins by defining an ePortfolio as a collection of digital artifacts that allow learners to evidence experiences and learning. The document then discusses how ePortfolios can support critical thinking and reflective learning when used as part of the curriculum rather than just as a tool. It provides examples of how Mahara has been used at the author's institution and presents feedback from learners who enjoyed creating ePortfolios and felt it improved their skills. The document concludes by considering challenges in designing, assessing, and implementing ePortfolios within an institution.
Спикер: Игорь Рождественский - Руководитель отдела маркетинга передовых технологий ИППТ СПБПУ / CEO в Martal SPb
Ключевые тезисы:
1. Как научиться извлекать уроки из поражений и ошибок?
2. Чем успешные люди отличаются от неуспешных?
3. Принципы серендипности или как сделать “случайное” открытие?
4. Пивот или полицейский разворот? (как изменить неудачно складывающиеся обстоятельства)
The document summarizes the key factors that led to the 2008 financial crisis and outlines steps taken by the US government to address it. Specifically, it discusses how stagnant real wage growth, rising consumer debt, the housing bubble bursting, overuse of risky financial instruments like credit default swaps, and lack of oversight combined to undermine the economy. The government responded with a $700 billion bailout package aimed at stabilizing banks, boosting liquidity, and removing toxic assets from balance sheets.
The Power of Story: Why you are losing clients and the best staffRipMedia Group,
THE POWER OF STORY, by Maury Rogow, CEO of Rip Media Group. Executives, Marketing and Engineers will all benefit by learning why your story is winning your losing you clients...and what to do to improve.
An addendum to the Presentation called THE POWER OF STORY, by Maury Rogow, CEO of Rip Media Group. Executives, Marketing and Engineers will all benefit by learning why your story is winning your losing you clients...and what to do to improve.
The document summarizes the work and mission of the Alliance for Education, a nonprofit organization dedicated to ensuring student success in Seattle Public Schools. It discusses how the Alliance has raised over $130 million for the schools since 1995 and lists recent accomplishments like increasing the number of 8th graders enrolled in a college scholarship program. The Alliance focuses on system leadership, academic rigor, and effective teaching to help all third graders, whose future success is critical, achieve their potential.
Ripmedia specializes in creating marketing campaigns across various industries to attract and retain customers. They use specialized sales and social media techniques to generate excitement for brands and increase sales. Their services include developing branding strategies, media campaigns, optimizing websites, and launching social media outreach to help businesses reach more clients and improve traffic, conversion rates, and customer loyalty. They have experience promoting films, TV and tech companies. Testimonials praise Ripmedia's expertise in new media and recommend working with them.
This document outlines an integrated marketing plan for a film called "Maya". It discusses using social media and the real-time web to build an audience and spread word of the film in a cost-effective way. Key aspects of the plan include evaluating the film's selling points, developing a creative content strategy, deploying influencers to interact with potential audiences online, and measuring the results of the campaign. The goal is to start a "media wildfire" to promote the film using mainly free or low-cost online tools and by focusing on conversation over direct sales messaging.
This presentation discusses integrated marketing and social media. It outlines RipMedia's recent developments and certifications. The presentation contrasts old and new marketing models, noting that the new model uses open communication, builds communities, and is measurable. It discusses how social media can build brands, decrease costs, and provide insights. The presentation provides tips on starting with social media, including gaming, search engines, blogs, communities and measuring results. It emphasizes using good content to start conversations rather than directly selling.
Intro to social media for the mastermind group 1 2011RipMedia Group,
This document provides an overview of social media marketing and how to launch a media wildfire. It discusses how the modern marketing model relies on interdependence and control through social media rather than dependence on others. It then gives tips on where to start with social media like locating your target audience, listening to them, interacting and influencing them. Finally, it outlines benefits for filmmakers like attracting better talent and creating multiple revenue streams from building an audience through social media before a film is complete.
This document provides an overview and action plan for using social media to promote the documentary "Sanctuary - Making Peace with the Enemy". It discusses how social media has surpassed email as a communication channel and emphasizes focusing efforts on conversation over just content. The plan involves locating relevant online communities, listening to discussions, then gradually interacting and influencing conversations by addressing issues the documentary covers like lowering crime and community outreach. It outlines assembling a team to deploy across various social media platforms and search engines, while maintaining efforts long-term through regular meetings and addressing any negative feedback. The goal is to start a "media wildfire" and drive traffic to learn more about the documentary's message of finding peace.
This document provides an overview and action plan for using social media to promote the documentary "Sanctuary - Making Peace with the Enemy". It discusses focusing efforts on building conversations rather than just broadcasting content. It recommends recruiting influencers, moving to more one-on-one interactions, and solving problems rather than fundraising. Specific action items include building a team, deploying across multiple platforms like Facebook and blogs, monitoring discussions, and engaging supporters to spread information through their own networks. The goal is to start a "media wildfire" in a focused yet grassroots manner.
This document discusses how social media can help businesses, filmmakers, and public relations firms. It outlines common marketing problems such as a lack of awareness, funding, and audience reach. Social media provides low-cost solutions to build audiences, measure engagement, and establish authority. The document provides case studies of campaigns that saw high returns, from 10-40x, by using social media to drive awareness, leads, and calls. It recommends starting with website optimization and using social media to locate, listen to, interact with, and influence target audiences.
Post seminar - social media and free tools to useRipMedia Group,
This document provides a summary of a seminar about financing and distributing films in the digital age. It discusses how the old model of film production and distribution is dependent on others for a single film over many years, while the new model allows for being self-developed and building an audience-artist-brand relationship through engagement on sites like Facebook and YouTube. It provides tips on tools to measure engagement and growth like Facebook ads, Google analytics, and free or low-cost software. Lastly, it briefly discusses opportunities in mobile, location-based services, and platforms like Google TV and Intel Smart TV.
This document discusses the benefits of social media marketing. It notes that social media traffic surpassed email in 2009, and in 2010 there were more Facebook searches than Google searches. The document provides examples of successful social media campaigns, including one that saw a 10-40x return on investment. It outlines an integrated multi-platform social media strategy and roadmap to build an engaged customer base and increase brand awareness and sales.