The document discusses the importance of e-reputation and online reviews for hotels. It notes that TripAdvisor is a major factor influencing travelers' decisions, driving around 22.5% of direct hotel sales. Hotels need to focus on obtaining high quality, quantity and recent reviews to improve their ratings on sites like TripAdvisor. While responding to reviews can be beneficial, it also carries risks and is not recommended by the presenter for all properties. The virtuous circle of good e-reputation involves listening to customer feedback and using it to improve services.
The document discusses the importance of e-reputation and online reviews for hotels. It notes that TripAdvisor is a major factor influencing travelers' decisions, driving around 22.5% of direct hotel sales. Hotels need to focus on obtaining high quality, quantity and recent reviews to improve their ratings on sites like TripAdvisor. While responding to reviews can be beneficial, it also carries risks and is not recommended by the presenter for all properties. The virtuous circle of good e-reputation involves listening to customer feedback and using it to improve services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.