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15marches, helping organisations to
understand and take advantage of digital
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stephane@15marches.fr
Cars are part of our imaginary world
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Cars are part of our imaginary world
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Cars are part of our imaginary world
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stephane@15marches.fr
The end of an era ?
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stephane@15marches.fr
The end of an era ?
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Optimiser l’offre et la demande
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stephane@15marches.fr
Pas un changement, une mutation
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Changing is not an option
Beijing	smog	
2015/01	
#nofilter
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Understanding the transformation
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stephane@15marches.fr
Innovation is not (only) a matter
of technology
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Surfake, Antoine Geiger
Innovation comes from customs
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The road to the future
Understanding the transformation :
Tomorrow’s car will be electric
Tomorrow’s car will be a shared
service
Tomorrow’s car will be autonomous
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Tomorrow’s car will be electric
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Electric car isn’t a golf cart anymore
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Effet de levier et effet réseau
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A master plan to disrupt the automotive
business
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stephane@15marches.fr
Soon in your garage
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Already in your garage
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The tipping point has been reached
Tesla’s Superchargers network in the America
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The tipping point has been reached
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The tipping point has been reached
Réseau de chargeurs de voitures électriques
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The tipping point has been reached
Réseau de chargeurs de voitures électriques
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What if we produced our own energy?
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Design made infinitely easier
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Manufacturing made infinitely easier
OS Vehicle
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What if making a car became easy?
Local Motors
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Allowing newcomers to enter the market
OS Vehicle
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The road to the future
Understanding the transformation
Tomorrow’s car will be electric
Tomorrow’s car will be a shared
service
Tomorrow’s car will be autonomous
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Source : KPMG 2015
Tomorrow’s car will be a shared service
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« It’s a bug that cars were invented before
computers »- Eric Schmidt, CEO Google
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Optimise ownership and use of cars
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« La voiture pré-numérique est un bug »
Éric Schmidt, CEO Google
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« La voiture pré-numérique est un bug »
Éric Schmidt, CEO Google
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A worldwide experience
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Worldwide corporations
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15marches
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New partnerships
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New partnerships
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New partnerships
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New partnerships
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Car maker or and ridesharing provider ?
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Car maker ou ridesharing provider ?
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Why would you pay to own your car ?
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Why would you pay to drive your car ?
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New partnerships
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New partnerships
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The road to the future
Understanding the transformation
Tomorrow’s car will be electric
Tomorrow’s car will be a shared
service
Tomorrow’s car will be autonomous
www.15marches.fr
@15marches
#LDTRA
stephane@15marches.fr
It’s not just the « smart » features
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Maps are the new battlefields
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Maps are the new battlefields
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Maps are the new battlefields
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Car is the new smartphone
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stephane@15marches.fr
A smartphone with wheels
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15marches
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New partnerships
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General Motors invests in self-driving cars
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Uber signs a huge partnership
with Carnegie Mellon University
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More than 30 companies
are working now on self-driving cars
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What if all cars were smart?
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What if every car was self-driven and shared ?
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Would you still need to own one ?
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Who would you purchase your car to?
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stephane@15marches.fr
Will (human) driving become forbidden?
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What if Google was managing our towns?
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stephane@15marches.fr
You said « the automotive industry » ?
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stephane@15marches.fr
You said « the automotive market » ?
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Follow up
Take a look at our keynotes on
http://15marches.fr/slideshares
Contact us : info@15marches.fr
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Thank you of your attention
Photo credit: Malinda Rathnayake / Foter / CC BY.