Here is a presentation done by Marion Beaufrere to present MakeSense & the Social Business concept to a marketing class @ Universite of Laval in Canada. During the workshop the 40 students will brainstorm on a challenge of Shivani, Social Entrepreneur behind the Inventure Fund project.

1. Social business, MakeSense and much more… March, 16th, 2011

2. Social business: a smalloverview Makesense: a short presentation Inventure: a prototype Practical case: InVenture & the social networks RoadMap

3. SocialBusiness

4. SocialBusiness A social business is a non-loss, non-dividend company designed to address a social objective. The profits are used to expand the company’s reach and improve the product/service. Sustainabilityof the company indicates that it is running as a business.

5. SocialBusiness Financial profit maximization Profit-maximizing businesses N.A Repayment of invested capital (self sustainability) No recovery of invested capital SOCIAL BUSINESSES NGOs Social profit maximization

6. SocialBusiness MUHAMMAD YUNUS Bangladeshi economist 2006 Nobel Peace Prize receiver Father of themicrocredit concept Founder of the Grameen Bank: small loans to entrepreneurs too poor to qualify for traditional bank loans

7. SocialBusiness GRAMEEN DANONE: « Save the world one cup of yoghurtat a time » Produce a nutritive yoghurt for malnourishedchildren Employpeople frompoor areas Make profits through the sell of yoghurtcups(0.09/0.12 US$)

8. SocialBusiness

9. MakeSense

10. MakeSense WHAT? An open project started by 2 business students Now composed of more than 70 Facebookfriends from all around the world. 60 social entrepreneurs 180 challenges We connect social entrepreneurs with individuals ready to take up their challenges Our goal: 1,000 challenges solved / 10,000 people sensitized http://www.makesense.org/

11. MakeSense Concretely Weinterview social entrepreneurs all around the world, do little videos about their challenges... & we put these on the web, asking for specificskills

12. MakeSense But also in real life: withcreativity workshopscalledholdups Following this, we activate people so that they take up thosechallenges online :

13. InVenture

14. InVenture ShivaniSiroya, CEO ColumbiaUniversitygraduate Background: - Father: banker - Mother: WHO Implication: Created concept, developed business plan, established status, formed management, established links with potential board of directors and partnership organizations, secured seed funding, and conducted market analysis.

15. InVenture Micro venture capital fund that empowers businesses to lift their communities out of poverty Mission: create partnerships between people through social investing to lift communities out of poverty Vision: business owners, regardless of their location or background, will have access to the financial, social and knowledge capital necessary to expand their businesses and drive local economic growth.

16. InVenture SMEs have the potential to create lasting economic development in low-income countries The best way to unleash this potential is through investing, not lending. InVentureprovides expansion capital to successful micro-businesses and becomes their partner, not their creditor. Inventureallow businesses to take on the risk of larger scale innovations. These risks can yield greater rewards and bigger growth, which means more job creation and more lasting development

17. InVenture * Social Enterprise Expansion Dollars:

18. WorkShop How to spread the wordabout Inventure ?

19. WorkShop Objective: * make the ideaunderstandable to everyone * create a movement of investors & entrepreneurs Target population: « Save the world enthusiasts » (MicroPlacemarketresearch) * Web 2.0 population * Young, idealistic, educated * Oftenwithethnicheritage * Energized by global impact *New to investing

20. WorkShop 4 teams Each team has : 1 facilitator, 1 « secretary » 4 phases: * Ideageneration: 20 minutes * « Clustering »: 10 minutes * Presentations: 5 x 4 minutes * Recap: 10 minutes 2 rules: * There isno stupididea * Ideas must be express in a short way (lessthan a tweet)

21. join@makesense.org Likedit?