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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.
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Interactive workshop on what makes a great creative brief, the four key creative triggers and how to give creative feedback
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Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
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This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
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Recommandé
Creative Planning @ Miami Ad School
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Interactive workshop on what makes a great creative brief, the four key creative triggers and how to give creative feedback
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David Bell
TBWA- Disruption
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Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Go Viral on the Social Web: The Definitive How-To guide!
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What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
How to Determine the ROI of Anything
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Gary Vaynerchuk
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
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You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
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This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Brand Planning for Clients
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After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
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Martin Weigel- How to (not) FAIL
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Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
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Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns. However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns. As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
The Ogilvy & Mather guide to effectiveness
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Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers. At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building. --- Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School. This is Jon Dick's #INBOUND18 presentation.
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Contenu connexe
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A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow. www.hypothesisgroup.com www.linkedin.com/companies/hypothesis-group www.instagram.com/hypothesisgroup
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Ivan Chernopyatko
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Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
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Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
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The Ogilvy & Mather guide to effectiveness
The Ogilvy & Mather guide to effectiveness
Ogilvy
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
What is Comms Planning?
What is Comms Planning?
VCU Brandcenter
On the economy millennials will create from circumstances they have inherited.
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50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
Julian Cole
Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
GYK Antler
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
Zag brand strategy
johnecooper
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers. At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building. --- Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School. This is Jon Dick's #INBOUND18 presentation.
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What's Next: Social Media Trends 2020
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OgilvyRED The Future of Work by Jess Kimball Leslie
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50 planners to watch in 2014 - The Planning Salon
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How a Strong Brand Boosts B2B Demand
Zag brand strategy
Zag brand strategy
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
Lifedots Deck BBH New York
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Similaire à Damn Good Advice
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Marta Majewska
Don't think Jay-Z would make a great Product Manager? Think again! In this talk, I look at those attributes which make Jay-Z a great product person and ask the question "What would Jay-Z do!?"
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Competing Against The Big Boys / Strategic Marketing Lessons Learned
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Interested in learning how to Go Mobile? Then check out this cartoon, based on the popular book "Go Mobile" by Jeanne Hopkins and Jamie Turner. It provides all the tools and tips you need to set-up, launch and run a mobile marketing campaign.
Go Mobile
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5 great quotes to live by. These are from some of the people that I look up to and study.
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5 quotes to live by
William Miller
Presentation on 10 steps to being a fashion entrepreneur
Becoming a Fashion Entrepreneur
Becoming a Fashion Entrepreneur
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What's your zing?
Mary van de Wiel
The charts taken from my talk at Miami Ad School, on August 22nd, 2011. Slightly revised and polished from the same talk given the year before.
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Here are a few tips on selling from David Ogilvy and other experts. Can you sell? Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
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Similaire à Damn Good Advice
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Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you! For the one-page guide, go to www.coachbay.com/tools
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Present At Work
Slides That Rock
Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face. Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.
Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.
Slides That Rock
Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.
Cleaning Your Cool Brand
Cleaning Your Cool Brand
Slides That Rock
Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis. Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.
Moonshot Thinking
Moonshot Thinking
Slides That Rock
Stop Selling Start Helping! Learn from Atlassian. Focus on the clients. What do they really need? Find out and help them. How can you add even more value? Make the client look brilliant and they will love you forever.
Stop Selling Start Helping
Stop Selling Start Helping
Slides That Rock
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
How to Pitch B2B
How to Pitch B2B
Slides That Rock
Doing a sales pitch? How do you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Slides That Rock
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
People Don't Care About Your Brand
People Don't Care About Your Brand
Slides That Rock
Are you looking for investors? How to pitch an angel (VC or others who have money). Inspired by Brian Cohen and Dave McClure.
How To Pitch An Angel
How To Pitch An Angel
Slides That Rock
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
Slides That Rock
Design Your Career! Time to think and focus... What's really important? Make some new choices for 2018.
Design Your Career 2018
Design Your Career 2018
Slides That Rock
Looking to raise money for your startup? We have taken the original presentation by Dave McClure and given it a design overhaul.
How to Pitch a VC Redesigned
How to Pitch a VC Redesigned
Slides That Rock
Sold our souls to the devil and wrote a book. "DON'T SUCK! How to make presentations rock". This eBook for iPad will help you create great stories and visually awesome slides. Say NO to crappy slides.
Sold Our Souls To The Devil
Sold Our Souls To The Devil
Slides That Rock
10 Beliefs Presentation Design
10 Beliefs Presentation Design
Slides That Rock
ROCK STAR BRANDING! What we learned from the awesome book 'Brand Like A Rock Star' (Steve Jones). Be inspired by AC/DC, KISS and Jimmy Buffett.
ROCK STAR BRANDING
ROCK STAR BRANDING
Slides That Rock
Great Speakers Tell Stories! Tell stories and make your audience FEEL. Forget blah blah blah. Tell a story and connect...
Great Speakers Tell Stories
Great Speakers Tell Stories
Slides That Rock
How to Really Connect With Your Audience! It's not your slides! It's the value you bring to your audience. Understand the ABC of really connecting with your audience. Without them, you are NOTHING!
Connect With Your Audience
Connect With Your Audience
Slides That Rock
Innovation can be trained! 5 discovery principles from the Innovator's DNA.
Innovation can be Trained
Innovation can be Trained
Slides That Rock
How to create Slides That Rock. Our 5 design principles. Rock your audience!
Slides That Rock
Slides That Rock
Slides That Rock
Harley-Davidson too COOL for School! HD in the TOP 3 of coolest brands in the UK (CoolBrands 2011)
Harley-Davidson
Harley-Davidson
Slides That Rock
Plus de Slides That Rock
(20)
Present At Work
Present At Work
Be a social CEO. Share your stories on Linkedin.
Be a social CEO. Share your stories on Linkedin.
Cleaning Your Cool Brand
Cleaning Your Cool Brand
Moonshot Thinking
Moonshot Thinking
Stop Selling Start Helping
Stop Selling Start Helping
How to Pitch B2B
How to Pitch B2B
How To Make A Point
How To Make A Point
People Don't Care About Your Brand
People Don't Care About Your Brand
How To Pitch An Angel
How To Pitch An Angel
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
Design Your Career 2018
Design Your Career 2018
How to Pitch a VC Redesigned
How to Pitch a VC Redesigned
Sold Our Souls To The Devil
Sold Our Souls To The Devil
10 Beliefs Presentation Design
10 Beliefs Presentation Design
ROCK STAR BRANDING
ROCK STAR BRANDING
Great Speakers Tell Stories
Great Speakers Tell Stories
Connect With Your Audience
Connect With Your Audience
Innovation can be Trained
Innovation can be Trained
Slides That Rock
Slides That Rock
Harley-Davidson
Harley-Davidson
Dernier
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