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How To Pitch An Angel

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Are you looking for investors? How to pitch an angel (VC or others who have money). Inspired by Brian Cohen and Dave McClure.

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How to Pitch an Angel Inspired by Brian Cohen and Dave McClure BLUE LOBSTER
Are you a startup?
Are you looking for investors?
Here is how to build your pitch
Inspired by…
Brian Cohen @brianscohen New York Angels
Dave McClure @davemcclure 500 Startups
12 STEPS TO WINNING YOUR PITCH!
11 The Context1 The PROBLEM2 The Solution3 Market Size4 Business Model5 7 8 9 10 Competition Marketing Plan Team Traction Financials 6 Proprietary Tech 12 Funding
We have used Apple and the original iPhone launch to illustrate the 12 steps. We realize Apple was not a startup in 2007 but the iPhone was at least a revolution. (all numbers are fictional)
Imagine this is 2007 and Steve is pitching to investors.
12 STEPS TO WINNING YOUR PITCH!
12 STEPS TO WINNING YOUR PITCH!WITH STEVE JOBS
Apple Steve Jobs, CEO 1a
Apple reinvents the phone 1b
The Problem The ‘not so smart’ smart phones 2 Fixed Buttons Baby SoftwareHard to use
The Solution iPhone 3a
iPod Phone Internet 3b The Solution “Three in One”
3c Product Demo
4a Market Size How big is the market (really)?
Customer Demographics 18-45 years old, Tech Savvy Design Lovers 4b Market Size Who are we targeting?
Business Model How will we make money? Design (Innovative) Sell (High Price) Make (Low Cost) 5
One Button Multi-Touch OS X X 6 Proprietary Tech What advantages do we have?
Blackberry Nokia Palm 7a Competition Who are they? How are we different?
Smart Easy to use Hard to use Not so smart Moto Q E62 Treo Cell Phones iPhone 7b
Online PartnersRetail Marketing Marketing Plan How will we reach our customers? 8
Steve CEO Tim COO Jony Design Ron Retail 9 Management Team What’s our experience and expertise?
Traction What have we achieved so far? Product Ready Partners in 25 Countries 197 Apple Stores 10
Financials What are we expecting? 0 750 1500 2250 3000 2007 2008 2009 2010 US$ Millions 11 iPhone iPhone 2 iPhone 3 iPhone 4
Funding How much money do we need? 12
Funding How much money do we need? $500 Mill How much are we raising? 12
Funding How much money do we need? $500 Mill How much are we raising? How much have we raised? $300 Mill 12
Funding How much money do we need? $500 Mill How much are we raising? How much have we raised? How will we spend the money? $300 Mill Production $300 Mill Marketing $200 Mill 12
iPhone Apple reinvents the phone
12 STEPS TO WINNING YOUR PITCH!
11 The Context1 The PROBLEM2 The Solution3 Market Size4 Business Model5 7 8 9 10 Competition Marketing Plan Team Traction Financials 6 Proprietary Tech 12 Funding
One More Thing…
Testimonials Rock!
The iPhone is the best thing since Windows. Bill Gates
The iPhone is the best thing since Windows. Bill Gates (We made that up)
How to Pitch an Angel Inspired by Brian Cohen and Dave McClure BLUE LOBSTER
Pitch to Win. We help you get picked. www.bluelobster.co A Slides That Rock Company BLUE LOBSTER

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