How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure BLUE LOBSTER

Are you a startup?

Are you looking
for investors?

Here is how to build
your pitch

Inspired by…

Brian Cohen @brianscohen New York
Angels

Dave McClure
@davemcclure
500 Startups

12 STEPS TO WINNING YOUR
PITCH!

11 The Context1 The PROBLEM2
The Solution3 Market Size4 Business Model5 7 8 9 10 Competition Marketing Plan Team Traction Financials 6 Proprietary Tech 12 Funding

We have used Apple and
the original iPhone launch to illustrate the 12 steps. We realize Apple was not a startup in 2007 but the iPhone was at least a revolution. (all numbers are fictional)

Imagine this is 2007 and
Steve is pitching to investors.

12 STEPS TO WINNING YOUR
PITCH!

12 STEPS TO WINNING YOUR
PITCH!WITH STEVE JOBS

Apple
Steve Jobs, CEO
1a

Apple reinvents the phone
1b

The Problem The ‘not so
smart’ smart phones 2 Fixed Buttons Baby SoftwareHard to use

The Solution
iPhone
3a

iPod Phone Internet 3b The
Solution “Three in One”

3c
Product Demo

4a Market Size How big
is the market (really)?

Customer Demographics 18-45 years old,
Tech Savvy Design Lovers 4b Market Size Who are we targeting?

Business Model How will we
make money? Design (Innovative) Sell (High Price) Make (Low Cost) 5

One Button Multi-Touch OS X
X 6 Proprietary Tech What advantages do we have?

Blackberry Nokia Palm 7a Competition
Who are they? How are we different?

Smart Easy to use Hard
to use Not so smart Moto Q E62 Treo Cell Phones iPhone 7b

Online PartnersRetail Marketing Marketing Plan
How will we reach our customers? 8

Steve CEO Tim COO Jony
Design Ron Retail 9 Management Team What’s our experience and expertise?

Traction What have we achieved
so far? Product Ready Partners in 25 Countries 197 Apple Stores 10

Financials What are we expecting?
0 750 1500 2250 3000 2007 2008 2009 2010 US$ Millions 11 iPhone iPhone 2 iPhone 3 iPhone 4

Funding How much money do
we need? 12

Funding How much money do
we need? $500 Mill How much are we raising? 12

Funding How much money do
we need? $500 Mill How much are we raising? How much have we raised? $300 Mill 12

Funding How much money do
we need? $500 Mill How much are we raising? How much have we raised? How will we spend the money? $300 Mill Production $300 Mill Marketing $200 Mill 12

iPhone
Apple reinvents the phone

12 STEPS TO WINNING YOUR
PITCH!

11 The Context1 The PROBLEM2
The Solution3 Market Size4 Business Model5 7 8 9 10 Competition Marketing Plan Team Traction Financials 6 Proprietary Tech 12 Funding

One More Thing…

Testimonials Rock!

The iPhone is the best
thing since Windows. Bill Gates

The iPhone is the best
thing since Windows. Bill Gates (We made that up)

How to Pitch an Angel
Inspired by Brian Cohen and Dave McClure BLUE LOBSTER

Pitch to Win. We help
you get picked. www.bluelobster.co A Slides That Rock Company BLUE LOBSTER