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Product Life
Cycle
Product Life Cycle and
Development
Your Company Name
Instructions to download this editable PPT Present...
Product Life Cycle
(PLC)
“Product life cycle (PLC) is the
cycle through which every
product goes through from
introduction...
Introduction Growth Maturity Decline
Researching,
developing and then
launching the
product.
INTRODUCTION
Sales are
increa...
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audience's attention.
LOW
SALES
NEGATIVE
PROFITS
LITT...
5
Brand
Awareness
Cycle
No Longer
Convinced
No Longer
Remembers
Unaware
Aware
Informed
Convinced
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6
Installation
After Sale
Service
Warranty
Delivery
& Credit
PackingFeatures
Design
Quality
Level
Brand
name
Core
Product ...
Product 1 Product 2 Product 3 Product 4
Brand A
Brand B
Brand C
Brand D
7
Brand-Product Matrix
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Price
Quantity
P1
P2
A
B
C
Penetration Pricing
0
1
2
3
4
5
6
0 1 2 3 4 5
Price
Time
Penetration
Pricing
Pricing
Skimming
C...
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Advertising
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Relevance
Time
Loyalty
Awareness
Preference
Constant
Revolution
High
Investment
Attaining And Sustaining
Brand Preference
...
Increased
Market Share
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TEXT HER...
FEATURE PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4
Feature 1 Available Unavailable Unavailable Available
Feature 2 Available ...
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needs and capture your
audience’s attention.
Pricing
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Profits
Sales
Costs
Marketing Objectives
Product
Price
Distribution
Advertising
Low Costs Per Customer
Process
Peak Sales
...
Introduction Growth Maturity Decline
Services
Sales
Time
18
• Maintain The Product,
Possibly Rejuvenating It
By Adding New...
 Involves promoting
new & alternative
product uses.
 Revitalizes product
by building a new
character.
 In same instance...
TargetMarket
SameDifferent
Product
Same Different
Image
Repositioning
Intangible
Repositioning
Tangible
Repositioning
Prod...
Introduction Growth Maturity Decline Time
SalesOverTime
21
Extending The Product Life Cycle
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22
Readvertising The Product
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Lo...
23
Price Reduction
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Price
This s...
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your audience's attention.
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REGIONAL
EVENTS
REFERRAL
PROGRAM
PRESS
RELEASE
BUY BACK
PROGRAM
TRADE
SHOWS
25
Channel Promotional Events
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26
2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG...
TEXTHERE
HIGH
LOW
TEXT HERELOW HIGH
YOUR TEXT HERE PUT TEXT HERE
YOUR TEXT
HERE
PUT TEXT HERE
TEXT HERE 01
TEXT HERE 03
TE...
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Facebook
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01
First
Option
02
Second
Option
03
Third
Option
04
Forth
Option
05
Fifth
Option
06
Sixth
Option
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33
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Product
Life
CycleSLIDES
ADDITIONAL
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Agenda
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01
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ANITA SMITH
JOB TITLE HERE
This...
39
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attention.
TEXT HERE
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40
70%
TEXT HERE
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audience's attention.
50%
TEXT HERE
...
75% 15% 35%
Text Here
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42
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needs and capture your audience's attention.
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01 02 03 04
Income Distribution
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audience's attention.
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TEXT HERE
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46
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Data
Analysis
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FINANCE NEWSThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% ...
Option One
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Option Two
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Minimize Interruptions
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Social
Media
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audience's attention.
Marketing
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Economic
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53
Matrix
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Low High
Supply Risk
...
54
Your Text Here
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Attract
Visitors
Gather
Contact Info
More
Interaction
Request A
Proposal
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100% editable.
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n...
Strategic
Planning
Definition Swot
Ansoff
External
Environment
Internal
Capability
AnalysisPORTERS 5
Forces
Pestle Boston ...
57
Marketing
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Team
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Economic System
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Acquisition
Activation
Retention
Revenue
Referral
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Thanks
For
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Feedback
61
Address
# street number,
city, state
Contact Numbers:
08785644562
Email Address:
emailaddr...
62
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New Product Development And Life Cycle Strategies Process

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New Product Development And Life Cycle Strategies Process

  1. 1. Product Life Cycle Product Life Cycle and Development Your Company Name Instructions to download this editable PPT Presentation are in the last slide
  2. 2. Product Life Cycle (PLC) “Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise.” Product Life Cycle 01 02 03 04 05 2 Product Life Cycle And Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instructions to download this editable PPT Presentation are in the last slide
  3. 3. Introduction Growth Maturity Decline Researching, developing and then launching the product. INTRODUCTION Sales are increasing at their fastest rate. GROWTH Sales are near their highest, however the rate of growth is slowing down. MATURITY The final stage of the cycle, sales begin to fall. DECLINE 01 02 03 04 3 Product Life Cycle Stages This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instructions to download this editable PPT Presentation are in the last slide
  4. 4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LOW SALES NEGATIVE PROFITS LITTLE COMPETITION INNOVATORS ARE TARGETED HIGH COST PER CUSTOMER ACQUIRED This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. 4 Introduction Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  5. 5. 5 Brand Awareness Cycle No Longer Convinced No Longer Remembers Unaware Aware Informed Convinced This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Building Product Awareness In The Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  6. 6. 6 Installation After Sale Service Warranty Delivery & Credit PackingFeatures Design Quality Level Brand name Core Product Or Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Product Concept This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  7. 7. Product 1 Product 2 Product 3 Product 4 Brand A Brand B Brand C Brand D 7 Brand-Product Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  8. 8. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8 Product Quality Check This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  9. 9. Price Quantity P1 P2 A B C Penetration Pricing 0 1 2 3 4 5 6 0 1 2 3 4 5 Price Time Penetration Pricing Pricing Skimming Charging A Low Price (P2) From The Start To Quickly Sell The Highest Quantity(Q2) 9 Penetration Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  10. 10. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manufacturer Retailer Wholesaler Contractor End User 10 Distribution Of A Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  11. 11. 11 Download this deck as an Editable PowerPoint Presentation on SlideTeam You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> New Product Development And Life Cycle Strategies Process’ Click for Next Slides
  12. 12. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advertising This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Sales Promotion This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Personal Selling This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Public Relations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Marketing 01 03 05 02 04 This slide is 100% editable. 12 Marketing Communication Mix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  13. 13. Relevance Time Loyalty Awareness Preference Constant Revolution High Investment Attaining And Sustaining Brand Preference Brand Advocacy Reinforcing Quality + Brand Values Great Story 13 Building Brand Preference This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  14. 14. Increased Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE 14 Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  15. 15. FEATURE PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4 Feature 1 Available Unavailable Unavailable Available Feature 2 Available Unavailable Unavailable Available Feature 3 Available Unavailable Unavailable Available Feature 4 Available Unavailable Unavailable Available Feature 5 Available Available Available Available Feature 6 Available Available Available Available Feature 7 Available Unavailable Unavailable Unavailable Feature 8 Available Unavailable Unavailable Unavailable Feature 9 Available Unavailable Unavailable Unavailable Feature 10 Available Unavailable Unavailable Unavailable 15 Features Comparison Of The Products This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  16. 16. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Pricing This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Distribution Channels This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Product Quality This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Promotions 16 Growth Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  17. 17. Profits Sales Costs Marketing Objectives Product Price Distribution Advertising Low Costs Per Customer Process Peak Sales High Profits Diversify Brand And Models Price To Match Or Best Competitors Build More Intensive Distribution Stress Brand Differences And Benefits Maximize Profit While Defending Market Share 17 Maturity Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  18. 18. Introduction Growth Maturity Decline Services Sales Time 18 • Maintain The Product, Possibly Rejuvenating It By Adding New Features And Finding New Uses • Reduce Costs And Continue The Offer • Discontinue The Product Sale is declining so there are several option: Decline Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  19. 19.  Involves promoting new & alternative product uses.  Revitalizes product by building a new character.  In same instances, leads to a new sub category. Among Existing Customers  Presenting product with a different twist to entice new customers, and minimize alienating current users.  In some instances, leads to a new category To new Consumers 19 Repostioning A Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  20. 20. TargetMarket SameDifferent Product Same Different Image Repositioning Intangible Repositioning Tangible Repositioning Product Repositioning 20 Repositioning Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  21. 21. Introduction Growth Maturity Decline Time SalesOverTime 21 Extending The Product Life Cycle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  22. 22. 22 Readvertising The Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low Advertising High Advertising SHORTER PLC LONGER PLC Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  23. 23. 23 Price Reduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Price This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  24. 24. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24 Exploring New Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  25. 25. REGIONAL EVENTS REFERRAL PROGRAM PRESS RELEASE BUY BACK PROGRAM TRADE SHOWS 25 Channel Promotional Events This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  26. 26. 26 2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Your Text Here Put Text Here Your Text Here Put Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Our Trade Show Calendar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  27. 27. TEXTHERE HIGH LOW TEXT HERELOW HIGH YOUR TEXT HERE PUT TEXT HERE YOUR TEXT HERE PUT TEXT HERE TEXT HERE 01 TEXT HERE 03 TEXT HERE 04 TEXT HERE 02 PUT TEXT YOUR TEXT PUT TEXT YOUR TEXT 27 Competitive Intelligence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  28. 28. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Developing Marketing Communication Program 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Marketing Communication Plan 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Evaluation & Control Of Marketing 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Budget Planning 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Situational Analysis 05 2016 2017 2018 2019 2020 28 Communication Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  29. 29. 29  This slide is 100% editable.  Adapt it to your needs and capture your audience’s attention. Facebook  This slide is 100% editable.  Adapt it to your needs and capture your audience’s attention. Twitter  This slide is 100% editable.  Adapt it to your needs and capture your audience’s attention. LinkedIn  This slide is 100% editable.  Adapt it to your needs and capture your audience’s attention. Instagram  This slide is 100% editable.  Adapt it to your needs and capture your audience’s attention. YouTube 20202019201820172016 Social Media Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  30. 30. 30 Download this deck as an Editable PowerPoint Presentation on SlideTeam You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> New Product Development And Life Cycle Strategies Process’ Click for Next Slides
  31. 31. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 2017 2019 2021 2023 2025 01 02 03 04 05 06 31 Product Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  32. 32. 01 First Option 02 Second Option 03 Third Option 04 Forth Option 05 Fifth Option 06 Sixth Option This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32 Website Update Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  33. 33. 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Testimonial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  34. 34. 34 Product Life CycleSLIDES ADDITIONAL Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  35. 35. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35 Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  36. 36. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Put Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36 Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  37. 37. 37 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH CEO Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  38. 38. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARRY SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAROL SMITH JOB TITLE HERE 38 About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  39. 39. 39 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  40. 40. 40 70% TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Comparison This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
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  61. 61. Thanks For Watching Feedback 61 Address # street number, city, state Contact Numbers: 08785644562 Email Address: emailaddress@123.com Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  62. 62. 62 Download this deck as an Editable PowerPoint Presentation on SlideTeam You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> New Product Development And Life Cycle Strategies Process’

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