1. The impact of Digital
Technology on Production,
Distribution and Exhibition
Films are easier to make
Smaller, lightweight cameras
Digital editing software
SFX, e.g. CGI
Films are easier to supply and promote
Marketing campaign (online, mobile apps, viral, social
networks)
Data files meaning it is cheaper, quicker and could
result in simultaneous global releases (this could also cut
down pirating)
Digital offers a wider range of viewing possibilities (although
this doesn’t mean better, just different)
Digital screens
3D
IMAX
File sharing
Downloading
Issues for debate
Piracy? (Who is really affected?)
Quality? (3D? Sharper image versus a more genuine
image)
Does digital make it easier or harder for independent
films?