16. Key Strategic Principles:
“The future of profit is purpose.”
“Brands must be the chief celebrant, not
celebrity, of their communities.”
“Brands must seek consumer action, not
acquisition.”
Simon Mainwaring, author, We First
New York Times, Wall Street Journal, Amazon Bestseller 2011
strategy+business ‘Best Marketing Book of 2011
800CEORead Top 5 Marketing Book of 2011
Amazon Top 10 Business Books of 2011
42. Thank you, ATL!
Please let me know about your interest in the
Social Branding Blueprint training program.
Contact:
Simon@WeFirstBranding.com
Twitter:
@SimonMainwaring
Facebook:
Simon Mainwaring
