Amplify Your Impact (Social Media for Social Good)

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A presentation by Casey Golden from the "Social Media for Social Good" event at the Foundation Center in New York City April 27, 2011.

Technologie Santé & Médecine

Amplify Your Impact Find and Influence your MVP’s in social media

Casey Golden @smallactguy [email_address]

Today’s discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Intro ,[object Object],[object Object],[object Object]

It’s not a communication change. It’s a cultural revolution .

Facebook is not just for kids ,[object Object],[object Object]

A Re-Changing of Culture ,[object Object]

Peers rule content & influence. Quality is the KEY.

Lot’s of Noise. What makes you stand out?

What Sticks? ,[object Object],[object Object],VS.

Example: Find Advocates Haiti Outreach iPad vs. iTampon

So…what’s your story? ,[object Object],[object Object],[object Object],[object Object]

Grow Your Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeted Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Place to Start Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact us! ,[object Object],[object Object],[object Object],[object Object]

Amplify Your Impact (Social Media for Social Good)

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Amplify Your Impact (Social Media for Social Good)

1. Amplify Your Impact Find and Influence your MVP’s in social media

2. Casey Golden @smallactguy [email_address]

5. It’s not a communication change. It’s a cultural revolution .

6. It is changing the world. It is social.

9. Not Yodeling. It’s Campfires.

10. Peers rule content & influence. Quality is the KEY.

11. Peers rule content & influence. Quality is the KEY.

12. Customer Relationship Lifecycle

13. Customer Relationship Lifecycle

14. The Golden Circle

15. The Golden Circle

16. Know your Audience

17. Lot’s of Noise. What makes you stand out?

18.

19. Example: Find Advocates Haiti Outreach iPad vs. iTampon

20.

21.

22.

23.

24. Learn from your peers!

25.

26. Questions?

27.

28. Examples of Small Act Technology

29. Profile Builder: Example Profile

30. Prospect Finder & Contacts

31. Social Profile, Relationship History & Context

32. Unified Social Inbox & Scheduling

33. Detailed Reports: What’s working & why

Notes de l'éditeur

Be a crossroads for information, a thought-leader, a local go-to for news… Think of your social media presences as a place for others to congregate and collaborate. Serve your partner organizations. Help them spread the word about their campaigns or programs. Share information from a local newspaper about a topic that concerns your Corps. To get kids interested in the creative power of video, Youth in Media taught a course on videography at Towers High School. Youth in Media used YouTube to share their lesson on the history of film.