With desktops diminishing and tablets becoming king, how will education be affected? Is learning on tablets like the iPad better than old fashion pens and paper? Who will win the battle in the classroom, Digital or Print?

1. Memory Retention:
iPad
vs Print

2. 1 iPads are the fastest growing mobile device in Australia.
It’s predicted that 18% of Australian’s will own an iPad by the end of 2011
(Nielsen 2011)
2 Do iPads have a negative impact on learning?
www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

3. 4 International research found memory retention was 20% lower when
reading from an iPad compared to print (Miratech 2011)
5 What does this mean for classroom practice?
www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

4. 6 To maximise memory retention, classroom learning needs to combine
digital and print materials
7 Encouraging memory skills should remain a focus of classroom teaching
www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

5. 8 In 5 years the desktop computer will be dead as the majority of people will
access the internet via a mobile device
9 Tablet devices like the iPad will dominate
www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

6. References
Miratech (2011), White papers: ‘Readers are more likely to skim over articles
on an iPad than in a newspaper’.
Available: http://www.miratech.com/blog/eye-tracking-etude-iPad-vs-jour-
nal.html
Nielsen (2011), ‘Australian Online Consumer Report’.
Available: http://au.nielsen.com/site/documents/AustralianOnlineConsum-
ersReportMediaRelease.pdf
www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

7. www.socialmediaeducationgroup.com
Call 1300 308 468
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