An insight into the marketing strategies that could make their presence in 2015

1. MARKETING
PREDICTIONS 2015

2. Since 2014 is coming to an end, we decided to take a
sneak peek to see the possible marketing trends in 2015!
*the content is backed by research done by Forbes, thinkelite, etc

3. MARKETING WILL SHIFT FROM
GLOBALIZATION TO PERSONALIZATION
The world is more connected because of technology these days, but
marketing is becoming more regionalized, and more localized, even
more individualized, as consumers resist homogenization.
Personalization is not a trend. It is a marketing tsunami, here to stay,
making companies decentralize their structure and increase regional
and local influence.

4. THERE WILL BE A GROWING FOCUS
ON INTERNAL COMMUNICATIONS
Companies will be focused on internal communications as a
marketing asset. They will look at it as a key challenge and
opportunity to create brand ambassadors and make sure that
employees and vendors understand and live “the brand,” as well as the
vision and strategy of the company.

5. VI SUAL STORYTELLING WILL EMERGE
AS A MAIN STRATEGY FOR GROWING
COMMUNITIES IN 2 0 1 5
Companies need to invest in marketing vehicles that allow them to
establish a level of authenticity with their audience. Understand what’s
valuable to your audience. Couple that with magnetic brand
messaging, and everyone can get something out of the relationship.
Make sure to stay true to your brand image throughout your
messaging, or consumers will spot the disconnect.

6. LEVERAGING NEW TECHNOLOGIES WILL
PUT YOU AHEAD OF THE CURVE.
Brands should constantly be looking at new and growing technology
platforms and be OK with leaving some of their traditional marketing
practices at the door. Companies like MediaMath and Dynamic Signal
stood out to me as examples of fast-growing companies that offer
technology to improve typical marketing strategies like ad buying and
brand advocacy. These are just a couple of examples, but it’s
important for modern marketers to adopt and apply different
technologies to their marketing stack.

7. INBOUND MARKETING CAN FUEL YOUR
ONLINE MARKETING INITIATIVES .
The rise of content and online marketing makes inbound more vital
than ever. 85 percent of marketers practice inbound marketing. Your
audience is searching online for solutions, and without the
infrastructure in place to capture those leads, you’re losing
opportunities and revenue. Content is the driver of inbound
marketing. It’s how you connect with your audience and ultimately
drive them back to your website or blog, so investing in both will
amplify your results.

8. OPTIMIZE YOUR MOBILE WEBS ITES TO
MATCH CONSUMER TRENDS .
You’ve heard the term “mobile first” enough times to understand that the
mobile revolution is upon us. According to eMarketer, the number of local
searches made via the mobile web is growing at a much faster rate than
desktop searches.. A study found that half of consumers who conducted
local searches via smartphone visited the store within a day, and 18
percent of local queries on smartphones led to a purchase. The
importance of mobile marketing is undeniable, so allocating a substantial
budget to this platform is crucial to maintaining relevance.