TheRetailHQ is analogous to Google Analytics for the physical world. It accurately and reliably tracks people movement in any given indoor environment.

1. Positioning Yourself for a
Competitive Advantage
TheRetailHQ™ Real Time Location Intelligence

2. In the past, retailers could only make guesses about shopper behaviour. They
did this with simple sensors that track the number of times people pass through
their entrances. Even with video sensors that track movement to a certain degree,
retailers are unable to identify unique shoppers and behavioral profiles. Today,
WiFi-enabled mobile devices like smartphones and tablets enable us to accurately
locate and engage with shoppers, and enable retailers to understand their
customers in a whole new, more intimate way.
What is TheRetailHQ? What can we analyse?
TheRetailHQ™ (TRHQ) is a Retail Intelligence TheRetailHQ™ measures a comprehensive set of data,
dashboard that accurately tracks and analyses shopper including:
footfall and movement, in real-time. Easily accessible
from any Web browser, your TRHQ Dashboard • Walk-in Rates • Visit Frequency
provides you with real-time information on the • Walk-past Rates • Dwell Time
behavior of shoppers in your store or mall. • Unique Visitors • Dominant Routes
• Repeat Visitors • and more…
TheRetailHQ™ was developed by YFind Technologies
– a pioneer in indoor positioning systems – with the
unprecedented ability to anonymously track individual
human movement with accuracy of less than three
meters, using industry-standard WiFi technology.
Why do you need TheRetailHQ?
Diverse businesses like Retailers, Market Researchers
and Advertisers can gain a substantial competitive
advantage if they know how their customers move
through indoor retail environments.
In the past, you could only track entries and exits with
simple sensors, but through TRHQ you can accurately
and reliably track unique shoppers minute-by-minute.
Instead of mere numbers, actionable insights are the
result.
TheRetailHQ™ enables you to: How does it work?
• Understand how shoppers behave, where they
spend their time, how they move throughout the Comprehensive customer footfall data is captured by
store, and how well they respond to promotions. TRHQ Scanners that pick up anonymous WiFi signals
• Make intelligent decisions based on real customer emitted by shoppers’ smartphones.
behavior data, not surveys and other less-precise
forms of sampling. With YFind Technologies’ highly-accurate indoor
positioning technology, foot traffic is tracked minute-
• Generate a quantifiable, traffic-based ROI
by-minute, 24/7, providing retailers with immediate
for advertising and promotional campaigns,
snapshots of customer behaviour, as well as long-term
with technology that accurately measures the
performance trends and analysis.
effectiveness of marketing programs based on real
footfall data.
Your analytics data are securely stored in YFind’s
On top of that, TheRetailHQ™ is offered via a Platform network and accessible through any Web browser.
as a Service (PaaS) model, making it hassle-free and Whether on your laptop, tablet, or phone, you’ll never
cost-efficient. be out of touch with your customers.

3. Comprehensive reporting
Unique Visitors
Track real visitor numbers, and not just
how many times people walk through
the entrance. This is a crucial starting
point for understanding how shoppers
behave in your malls or stores.
New vs. Repeat
Distinguish new shoppers from repeat
visitors – and you can tell how loyal
your customers are, how often they visit
every week, month or year, and how
effective your marketing campaigns are
in attracting new shoppers.
Dwell time
Track how much time your customers
spend in your stores or your mall, across
different zones and sections.
Zone Ranking & Correlation
Compare the unique visitors that
each store section attracts, and how
much time they spend in one section
compared to another. When you
compare this data against POS data,
you can also make better decisions on
inventory and placement based on the
routes your customers are most likely
to take.
How to deploy?
You can have TheRetailHQ™ up and running with just a
phone call to us, and in three simple steps: “Savvy retailers and marketers know the
value of real-time shopping behavior
1
data. TheRetailHQ’s powerful Retail
Install TRHQ™ Scanners
Intelligence dashboard delivers accurate,
(We’ll do that for you!)
unique, and highly actionable insights.”
2
– Scott Anthony
Login to your
Managing Director,
THRQ™ Dashboard
Innosight Consulting
3 Track and monitor customer
footfall in real time!

4. Contact
Melvin Yuan
melvin@y-find.com
+65 9753 7917
YFind Technologies
57B Duxton Road
Singapore 089521
www.Y-Find.com
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