The document summarizes tech trends from 2014 including case studies and reviews of various technologies. It discusses interactive and augmented reality projects using technologies like Oculus Rift, mobile AR, interactive projections, and holograms. It also covers wearables, smartwatches, smart headbands, location identification using GPS, iBeacon, and WiFi. Emerging trends in 2015 that are predicted to grow include wearables and virtual reality glasses.

1. TECH REPORT
2014 - 2015

2. 2014 Tech Updated
CASE STUDY
• Publicis Groupe love to create a little fun around
Maurice Lèvy at this time of year, and for their 2014
Agency Xmas Card, they’ve turned his office into a
virtual skill-tester claw machine, where you’re job is to
help extract as many presents as possible, in
partnership with the MAKE-A-WISH foundation, that
Publicis will donate all of your efforts towards
• http://www.digitalbuzzblog.com/publicis-groupe-
agency-xmas-card/
CONTROL WEBSITE WITH MOBILE
ACTION
The beginning is the Chrome
Experiment which is deployed by
Google Japan. They turn the Desktop
Website into a 3D Game which is
controlled with smartphone
http://techcrunch.com/2013/03/21/n
ew-chrome-experiment-turns-any-
desktop-website-into-a-3d-game-you-
control-with-your-phone/
After this case, a lot of ideas coming
out applied into advertising
http://unahistoriaquedalavuelta.com/
en/
http://experience.omnisense.net/?lan
g=en

3. 2014 Tech Updated
CASE STUDY
• Anmum – Collect Hashtag #90ngayhanhphuc
http://vnanmum.com/90-ngay-hanh-phuc/thu-
vien.html
• TRESemmé Vietnam – Collect Hashtag #tresemme,
#tocdepchuansalon
https://www.facebook.com/TRESemmeVietnam/app_1
383886351915238
CRAWLER ROBOTIC
Facebook is the most social network
community in Vietnam, but they
limited for search and collect HASHTAG
by their API
The Crawler Robotic will help to do
that.
End Consumer will post the content
with HASHTAG in public privacy.
The Crawler Robotic will auto collect
and pull into the CMS
Delay time around 1 – 2hours

4. 2014 Tech Updated
• Smart Watch, Smart Glasses, VR Glass,
Smart Wristband, Smart Head Band…
WEARABLE
Wearable is the trends of end of 2014
and will open a new playground in
2015.
The main idea is make the smart
device can interact with the virtual
world and the real word.
DDB Social ©

5. 2014 Tech Updated
CASE STUDY
• KINGFISHER: THE OCULUS RIFT BEER COASTER. India’s biggest beer,
Kingfisher, created the “Beer Coaster” on Oculus Rift where they took
fans on the ride of their lives to score a free beer for those whose pulses
raced the fastest, with the beer emerging automatically from the Good
Times Dispenser during the installation. As brands and agencies around
the world experiment with Oculus Rift for marketing and advertising in
2015, we’ll be following the experiences they create and posting them
here. I think there will be a divide between game-focused experiences
and interactive film experiences for Oculus, and can’t wait to see whats
going to come out! Looking years ahead when the Oculus is a standard
accessory like say, headphones, its going to be a rich playground!
https://www.youtube.com/watch?v=Ov6I9ckBiZc
SMART GLASS (VR)
VR – Virtual Reality Glass, the big idea
come from Google Glass, but they
don’t make the big move in technic
innovation.
Oculus Rift make the wow thing in
gaming and advertising also. Therefore
many VR glass was born, the most
impressive is Dive glass – which is
combine the VR from Oculus and the
mobility (integrated with smartphone)
Google Cardboard Oculus Rift Durovis Dive

6. 2014 Tech Updated
TECH REVIEW
• SENSATION ASIA TOUR – Led, sound sensor, RFID included Sensation is an
indoor electronic dance music event that started in the Netherlands.
Organized by ID&T, Heineken came on board as a co-producer for the
2013-2014 Wicked Wonderland tour, a sensual journey of exploration
through a place full of secrets and surprises. Everyone was invited to open
a white door, go beyond it, and spend a few hours experiencing and
enjoying this other world. A surprising green effect - One of the surprises
of this mysterious event was in the LED wristbands worn by each of the
clubbers. After the beat dropped and the room went dark, every LED
bracelet suddenly glowed in Heineken’s iconic green, bursting with light in
time with each beat in the music. People shouted and danced as the
energy peaked. For Heineken, this was an inventive way to engage
customers. The Sensation Heineken Moment provided for an immersive
and intense live experience. Attendees then took their branded
wristbands home as totems: a lasting memory of this incredible live
event, and a strong way to build an association between a brand and its
fans! http://vimeo.com/93415819#at=23
SMART WRISTBAND
2014 is the Wearable Year, a lot of
smart wristband was born, they have
many features, most of them support
for:
- Industrial
- Military
- Fitness
- Infotainment
- Entertainment
- Healthcare

7. 2014 Tech Updated
TECH REVIEW
• Muse: the brain sensing headband.
• Muse detects your brain signals during
guided focused attention exercise.
• It provides valuable feedback that you can
use to train your brain today and over time
SMART HEADBAND
The big innovation in smart wearable
in 2014 is Smart Headband, It’s really
make the BUM in technology. With the
Smart Headband we can record the
dream, control anything with your
mind…

8. 2014 Tech Updated
LOCATION IDENTIFY
Location identify is grow fast in last
year (2014), nowadays there more and
more device provide the location
specify. The most popular are:
- GPS : the accuracy in meter (most
is included in smartphone or
tablet)
- iBeacon: the accuracy in
centimeter (require the receiver
have Bluetooth 4.0)
- Wifi: is the average solution for
GPS and iBeacon ( the cheaper
solution than iBeacon)

9. 2014 Tech Updated
CASE STUDY
• COCA COLA VILLAGE - RFID: Incredible
case study of a Facebook campaign in
Israel, The Coca Cola village is one of the
biggest summer event for children in
Israel. The Coca Cola village decided to
use Facebook to promote this summer
camp. In This video you are going to
discover a real creative use of Facebook
and how they put the virtual world of
Facebook with the real world
https://www.youtube.com/watch?v=SSZ
9v8oUaRY
• HAPPY TABLE MCDONALD NFC: This
McDonald’s NFC Concept Table is the
first of its kind, launched in Yishun,
Singapore, for testing, before an
extended rollout throughout Asia,
targeting families with NFC enabled
smartphones to create unique
interactive worlds for kids to play with in
store. The McDonald’s ‘Happy Table’
features a number of NFC tags
underneath the table, forming the track
for kids to drive their NFC enabled
smartphones around. Each tag unlocks
the next part of the game, challenging
kids to mini games, animated stories and
more as they drive their own virtual car
around McDonald Land… I’m expecting
experiences like this to take off in 2014
https://www.youtube.com/watch?v=c6A
TOgEcR1U
CHECK-IN, IDENTIFY THINGS
There’re many ways to check-in and
identify. The famous way to combine
checking, identify on-ground and the
social network online is Radio Signal:
- RFID: support near and long range
detection,
- NFC: Near range detection, is
integrated with smartphone or
table (handheld devices)

10. 2014 Tech Updated
RFID VS. NFC: WHAT’S THE
DIFFERENCE?
Ref: http://blog.atlasrfidstore.com/rfid-vs-nfc

11. 2014 Tech Updated
CASE STUDY
• Mobile AR - Tình Chocopie: Cheil and Chocopie had
requested to produce the recent new technology on
mobile and computer, Augmented Reality (AR) for
their 12 different 3D animated stories of love,
friendship and family to be found on product
packaging. A series of video to guild users and the AR
application must be compatible for iOS, Android and
PC versions and sharable to facebook and email. The
challenge was on mainly how to develop an AR
application to host 12 3D stories that users can easily
download at anytime and anywhere through all
network either one by one or all stories at choices.
Also, the AR reader must be built where viewers can
rotate stickers or phones / computer 360 degrees to
view of the 3D object smoothly and share on social
network at finger touch in video conversion format.
https://www.youtube.com/watch?v=z8a6ZCsvL5A
• On- ground AR activation - On August 28, 2013, the
visitors were from Rotterdam Central witness a
special event ... An Augmented Reality show in the
station! National Geographic Netherlands-Belgium
makes this possible collaboration ProRail and NS to
celebrate the 125th anniversary of the National
Geographic Society.
https://www.youtube.com/watch?v=5QDB7CDD5aA
AUGMENTED REALITY (AR)
The basic mechanism is scan
something (target) and then appear
the wow visual.
There’re 3 kinds of AR (based on
device):
- AR on mobile/ tablet: could be
single target or multi targets, cloud
or internal display visual. Can
integrated with GPS, and other
mobile sensors.
- AR on activation (on-ground):
could be integrated with Kinect
(human movement detection), and
other sensors, external devices.
- AR on web base: similar with AR
on mobile, but the performance
not good than mobile (limited by
web performance)
http://www.echogroup.vn/project/t
inh_chocopie.html

12. 2014 Tech Updated
CASE STUDY
• Interactive Table – Tiger bus travel (2012 – 2014)
https://www.youtube.com/watch?v=ohQ2aGDV7os
INTERACTIVE PROJECTION
There’re many kind of interactive
projection solutions, base on the idea
and the place to setting up to choose
the suitable solutions.
- Touch Frame
- Touch Firm
- Interactive Table
- Interactive Wall
- Interactive Floor
- Interactive Pannel
- Hologram
- Other sensors

13. 2014 Tech Updated
CASE STUDY
• INTERACTIVE PANEL - APOLOSOPHY - BLOWING IN THE WIND
https://www.youtube.com/watch?v=tuRWYddbeEg
• This fun digital subway ad in Sweden for hair-care
products was rigged up to recognize when trains
entered the station—and then showed a woman's hair
blowing all around, as though windswept by the train.
It's a simple, delightful effect—playful, responsive and
seemingly magical in the way it erases the line between
ad and environment.
INTERACTIVE PROJECTION
There’re many kind of interactive
projection solutions, base on the idea
and the place to setting up to choose
the suitable solutions.
- Touch Frame
- Touch Firm
- Interactive Table
- Interactive Wall
- Interactive Floor
- Interactive Panel
- Hologram
- Other sensors
http://www.adweek.com/adfreak/wonderful-subway-ad-
shows-womans-hair-blowing-around-just-train-arrives-
155986

14. 2014 Tech Updated
CASE STUDY
• INTERACTIVE DISPLAY - PEPSI MAX: AUGMENTED REALITY
BUS SHELTER AD
https://www.youtube.com/watch?v=tuRWYddbeEg
• Pepsi takes on London with this new branded experience on
New Oxford Street, where they’ve taken a busy bus stop and
fitted it out to make it a seamless augmented reality
experience for the people who happen to stop by!
• From meteorites and aliens to lions and balloons, this
‘Unbelievable’ Bus Shelter Installation from Pepsi is a little bit
of branded fun. Unfortunately the scenarios are just a little too
fake perhaps?
INTERACTIVE PROJECTION
There’re many kind of interactive
projection solutions, base on the idea
and the place to setting up to choose
the suitable solutions.
- Touch Frame
- Touch Film
- Interactive Table
- Interactive Wall
- Interactive Floor
- Interactive Panel
- Hologram
- Other sensors
http://www.digitalbuzzblog.com/pepsi-max-augmented-
reality-bus-shelter-ad-installation/

15. 2014 Tech Updated
CASE STUDY
• INTERACTIVE HOLO FILM - PEPSI MAX: 3D PROJECTION TIME
TUNNEL PORTAL
https://www.youtube.com/watch?v=ovbyCRzUD1s
• In the cold and gloomy tunnels of London Bridge, Pepsi Max
gave unsuspecting commuters an augmented reality, stereo
projection experience to reveal a giant portal to prehistoric
dinosaurs and futuristic cyborgs as part of the latest
installment from the Pepsi Max’s Unbelievable campaign.
• A thin gauze stretched across the entire tunnel for projections
to activate onto as commuters walked into the tunnel, crating
the portals that looked as if they’d come out of no-where. I
kind of wish the 3D visuals were more realistic given how ‘real’
this could have felt. Great installation. Created by the guys at
AMV BBDO and GrandVisual.
INTERACTIVE PROJECTION
There’re many kind of interactive
projection solutions, base on the idea
and the place to setting up to choose
the suitable solutions.
- Touch Frame
- Touch Film
- Interactive Table
- Interactive Wall
- Interactive Floor
- Interactive Panel
- Hologram
- Other sensors
http://www.digitalbuzzblog.com/pepsi-max-the-time-tunnel-
portal-experience/

16. TRENDS IN 2015
• http://www.slideshare.net/NextGenerationMedia/10-
trends-for-2015?qid=0100f6d9-94a1-4e03-802e-
24b97f9adddf&v=qf1&b=&from_search=2
10 TRENDS IN 2015
Dan Calladine
Head of Media Futures at Aegis Media

17. TRENDS IN 2015
• http://www.slideshare.net/soapcreative/digital-
advertising-social-marketing-and-tech-trends-
predictions-in-2015
DIGITAL ADVERTISING SOCIAL
MARKETING AND TECH TRENDS
PREDICTIONS IN 2015