In this presentation we have re launched the brand milo with 4ps and others marketing techniques.

2. INTRODUCTION
“HEALTH WITH
BENEFITS”

3. BCG MODEL
?
Market Growth
Star
a
s
h
C
MAGGI NODDLE
MAGGI SAUCE
KIT KAT
MUNCH
POLO
MILKYBAR
ÉCLAIR
NESCAFE SUNRISE
?
MILO
MILKMAID-creations
NESTEA
MAGGI SOUP
ALPINO
NESTLE a+
MILKMAID
NESLAC
EVERYDAY
NESCAFE GOLD
NESCAFE CAPPUCCINO
C
?
o
w
Relative Market Share
D
o
NESTLE RAITA
NESTLE FRUITY YOGURT
NESTLE ACTIPLUS PROBIOTIC DAHI
BARONE
g

4. Market study
FINDINGS AND OBSERVATIONS
LIKELINESS
PREFERENCE
APPEARAN
CE
5%
BOURVITA
TEXTURE
0%
ENERGY
0%
HORLICKS
BOOST
COMPLAIN
ANY OTHER
TASTE/FLA
VOR
95%

5. BRAND EXTENSION
SNACK BAR
MILKSHAKE CAN
STICKS
ICECREAM

6. SEGMENTATION
GEOGRAPHIC
DEMOGRAPHIC
PSYCHOGRAPHIC
•MUMBAI
•DELHI
•KOLKATA
•CHENNAI
•KIDS
•TEENAGERS
•FAMILIES
•WORKING
CLASS
•SOCIAL CLASS
•LIFE STAGE
BEHAVIOURAL

7. TARGETING
PRODUCT
MILO strong
MILO rich
MILO snack bar
MILO can
TARGET AUDIENCE
Kids aging from 5-19 & all chocolate
lovers
Health Conscious , dry fruit & white
chocolate lovers irrespective of
any age group
Kids,
office goers,
sportsmen
Above 12

8. POSITIONING
MILO Strong - “It’s Time for my MILO”
MILO RICH - “Enrich your Day”
MILO Snack Bar – “I Win Pack!!”
Tasty”.
MILO Can – “Sip Healthy Sip

9. 4Ps OF MARKETING
PRODUCT
What are we
selling?
PRICE
How much are
we selling it
for?
PLACE
Where and
how will we
sell it?
PROMOTION
How will we let
people know
we are selling
it?

10. PRODUCTS
“It’s Time for my
MILO”

11. PRODUCTS
“Enrich your Day”

12. PRODUCTS
“I Win Pack!!”

13. PRODUCTS
“Sip Healthy Sip
Tasty”.

14. FUTURE PROSPECTS
MILO Ice cream
MILO Sandwich Cookies
MILO Cereals

15. PRODUCT NUTRITION
ACTIGEN-e
8 vitamins
+
4 minerals
PROTOMALT
Vitamin B
vitamin C
Calcium
Glucose
PRODUCT PACKAGING
•Food safety
•Avoids wastage
•Maintains freshness
•Providing meaningful
information
•Recycling and dispose

16. PLACE
Mumbai
Kolkata
• Malls,Stations,Theatres, Corporate Canteens, Supermarkets,College
Campuses, near Playgrounds,Schools Bus stops Cafe's.
• Railway Stations, Cafe's, Malls, schools and colleges, Bus stations.
Delhi
• Colleges, Malls, Super markets Corporate canteens, bus
stops, Cafe's.
Pune
• Malls, Super stores, Bus stops, Educational Institutes, Office
canteens, Cafe's.
Chennai
Bengaluru
Ahemdabad
• Malls, Railway Stations, Colleges and Institutes Cafe's.
• Malls, Educational Institutes, Office Canteen, Bus stops.
• .Railway Stations , Malls , Schools , Cafe's.

17. PROMOTION
•1 cup or jar free on 1kg Milo strong or rich pack.
•Free Hercules cartoon action with Milo strong.
•Get offers if you buy 6cans of Milo strong
•Provide large pack benefits.
•Free Milo sachet with kids comics & magazine or newspaper as samples.
•Visit schools and colleges and advertise Milo strong and snack bar
( Campaign)
• free sampling.
•Organizing sports competitions in school.
•Free sports gears
•Winners of scratch card contest will win sports accessories such as caps,
tee’s, and wrist bands.
•Marketing the brand by collaborating with cafes like Bru world cafe, cafe
coffee day and barista

18. PRICING
MILO
Product
Qty
Package
Price
Rival
Product
Qty
Package
Price
MILO
Strong
200gm
Bottle
95/-**
Bournvita
200gm
Bottle
90/-
Horlicks
200gm
Bottle
90/-
Bournvita
500gm
Bottle
Pouch
185/178/-
Horlicks
500gm
Bottle
Pouch
182/175/-
Bournvita
1 kg
Bottle
Pouch
335/315/-
Horlicks
1 kg
Bottle
Pouch
350/340/-
500gm
1 kg
MILO
Rich
Bottle
Pouch
185/-**
180/-**
Bottle
Pouch
333/-**
318/-**
200gm
Bottle
Pouch
118/-**
108/-**
500gm
Bottle
Pouch
228/-**
218/-**
NO COMPETITION

19. MILO
Product
Qty
Packag
e
Price
Rival
Product
Qty
MILO Rich
1 kg
Bottle
Pouch
412/-**
404/-**
NO COMPETITION
MILO Can
220ml
180ml
Can
28/-**
18/-**
Amul
Kool
220ml
180ml
Can
25/-
MILO
Snackbar
100gm Pack of
1
20/-**
Snickers
54gm
Pack of
1
30/-
**- All our product contain SWISS chocolate.
**- Prices subject to change as per company policy.
Package
Price

20. DISTRIBUTION CHANNEL
Manufacturing Unit (factory)
Warehouse
Super stockist & Base Stockist
Primary Distributor
Sub Distributer
Retailer
Consumer

21. ADVERTISING BUDGET
DESCRIPTION
RADIOCampaign
Cost:9-11lakhs
NEWSPAPERS& MAGAZINE
Cost : 60 lakhs
TELEVISION
NationalCommercialChannelsfor45days
Cost:10-12crores
OTHERPRINT MEDIA
Cost: 1.4 Lakh
E-Advertising
Cost: 5-6 lakh

22. EXECUTIVE OVERVIEW
At the core of a new product launch pays a fundamental point of
tension between how business and market behave.
Although Nestle relies on new product launch to increase customer
relationship and boost revenue, market is more likely that not to
reject new offerings.
Regardless of how innovative or break through MILO be, to deliver
revenue for Nestle, the launch focuses on communicating the
product’s and promise and convert buzz into revenue.
In that sense Nestlé’s MILO launch is perhaps the most sensitive step
in achieving for the growth.

23. LAUNCHED BY:
SONY MATHEWS- 68
SUDIPTO HIZLI- 70
TANAY SHAH- 73
Rahul Jain-64
Jayesh Porwal -66