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Emerging Media Trends: ,[object Object],Managing the Hype,[object Object],October 2009,[object Object]
The ,[object Object],Delvinia,[object Object],Group of ,[object Object],Companies,[object Object]
Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
Delvinia Interactive Emerging Media: Managing The Hype
More ,[object Object],ShinyObjects,[object Object]
1. Speed of Influence,[object Object],[brand advocate, content sharing],[object Object]
“The most important word on the,[object Object],Internet is not search. ,[object Object],The most important word on the Internet is share.”,[object Object],@HughMcLeod | GapingVoid,[object Object]
How often Canadians share content they ,[object Object],find online with friends.,[object Object]
“Snackable” Content,[object Object]
Sharable Offers,[object Object]
“What do you do when customers ,[object Object],(with a million followers) ,[object Object],attack!?”,[object Object],@RandyMatheson | Delvinia,[object Object]
2. Harnessing the Crowd,[object Object],[co-creation, crowdsourcing],[object Object]
“Idol was a vehicle to launch records.”,[object Object],@SimonCowell,[object Object]
Contest Driven,[object Object]
Crowdcasting,[object Object]
48 employees moderating,[object Object]
3. Look Mom, No Wires,[object Object],[portable platforms, the cloud],[object Object]
“1 in 5 households intend to cut their landlines in the next 5 years.” ,[object Object],Source: IPG Emerging Media Lab Report 2009,[object Object]
Untethered Lifestyle,[object Object]
87% currently own a ,[object Object],mobile device,[object Object],72% use their ,[object Object],camera feature,[object Object],31% play games,[object Object]
Bar Code Readers,[object Object]
Image Recognition,[object Object]
SMS & MMS,[object Object]
4. Location, Location, Location,[object Object],[location-based services, location aware, proximity marketing],[object Object]
“Search solved a big part of the what problem -- helping you find what you're looking for. ,[object Object],Social networking came in and offered up a who filter. ,[object Object],Now we're looking at the where.” ,[object Object],@AbbeyKlaassen | Adage,[object Object]
Proximity Marketing,[object Object]
Location Aware ‘Ads’,[object Object]
Location Aware ‘Events’,[object Object]
Location-Based Services (LBS),[object Object]
5. Mixed Reality,[object Object],[augmented reality, virtual worlds],[object Object]
“People will not interface with flat digital spaces as they are designed today … ,[object Object],fluid touch and three dimensional design will be embedded into peoples lives everywhere.” ,[object Object],@me,[object Object]
Augmented Packaging,[object Object]
Virtual Sampling,[object Object]
Augmented Mobile Apps,[object Object]
Augmented Mobile Apps,[object Object]
Managing the,[object Object],Hype,[object Object]
Source: Gartner Hype Cycle,[object Object]
Don’t ask What, ,[object Object],Ask Why,[object Object],Privacy,[object Object],Be Realistic,[object Object],Mitigate Risk,[object Object],Manage Expectations,[object Object]
How do I know which emerging platform best suits my strategy?,[object Object],Many of these platforms are brand new … how do I establish measurable goals?,[object Object],How do I prepare my team to deal with emerging media platforms?,[object Object]
How do I know which emerging platform best suits my strategy?,[object Object],Many of these platforms are brand new … how do I establish measurable goals?,[object Object],How do I prepare my team to deal with emerging media platforms?,[object Object]
How do I know which emerging platform best suits my strategy?,[object Object],Many of these platforms are brand new … how do I establish measurable goals?,[object Object],How do I prepare my team to deal with emerging media platforms?,[object Object]
How do I know which emerging platform best suits my strategy?,[object Object],Many of these platforms are brand new … how do I establish measurable goals?,[object Object],How do I prepare my team to deal with emerging media platforms?,[object Object]
“These trends are NOT killing marketing. They are simply changing its role.”,[object Object],“Advertising is now less about reach and less about changing attitudes but about more engaging experiences, which leverage new digital capabilities to deliver value to the audiences that interact with them.”,[object Object],@JeremyLockhorn,[object Object]
Thank-you!,[object Object],Steve Mast,[object Object],Vice President, Managing Director,[object Object],Delvinia Interactive,[object Object],T. 416.779.4149,[object Object],E. smast@delvinia.com,[object Object],Twitter. @stevemast,[object Object],Web. delvinia.com,[object Object],Blog. delvinia.com/diseases,[object Object]

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