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Marketing, Moustachios and Social Media Messaging

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Social Media Breakfast Maine
Social Media Breakfast Maine

Connie Pacillo of Creative Content Partners spoke to Social Media Breakfast Maine about social media messaging and content marketing.

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MARKETING, MOUSTACHIOS & SOCIAL MEDIA MESSAGING
CC:P “Grooms” 2013 Stache Pag & International Moustache Film Festival with Integrated Creative Content
DAWN DOIRON CONNIE PACILLO SHAMUS ALLEY
Stache Pag – Founders 2008 Zeke Callanan Nick Callanan Out with fellow mustachioed friends one night, Nick and Zeke began to commiserate about negative stache stereotypes… Suddenly, they realized managing the moustache dialogue should be their responsibility and thus was born the 1st Stache Pag… Fast forward to 2012 and while the amazing legend continued… not everything in Lip Spinach land was as Stache-tastic as it should be…
2012 – A Logo Look Back... • Inconsistent use of brand across multiple platforms confuses end user
2012 – Website • No brand • Passionate insiders will visit site out of loyalty • New visitors will become annoyed • Not clear • Not consistent • Not easy to Navigate
2012 – Twitter & Facebook • Twitter feed & FB Posts were written by multiple people • Different voices lead to disjointed messaging
2012 – YouTube • Videos were produced for corporate sponsors • This tactic was successful
2012 – Press
Stache Pag – Founders 2013 Zeke Callanan Nick Callanan (Attorney) (Videographer) • Take event to the next level • Rebrand event • Provide consistent creative & content messaging across all platforms
2013 – CC: • Fully Integrated Marketing Campaign • Logo Design: – Timeless/ – Transitions easily among online/offline platforms – Vintage: Sepia • Web design/creation • Sponsorships • Print/Posters • Press/media/radio/TV • Social Media – Blog, Twitter, FB, Pinterest, Podcasts, Livestream, YouTube • Promo-Parties • Video Campaign • Campaign Results - Analytics
2013 – Logo Development
2013 – Street/ Poster Campaign
2013 – Street/ Poster Campaign
2013 – Street/ Poster Campaign
2013 – Website
2013 – Facebook
2013 – Facebook
2013 – Facebook
2013 – Twitter
Thank You!

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Marketing, Moustachios and Social Media Messaging

  • 1. MARKETING, MOUSTACHIOS & SOCIAL MEDIA MESSAGING
  • 2. CC:P “Grooms” 2013 Stache Pag & International Moustache Film Festival with Integrated Creative Content
  • 4. Stache Pag – Founders 2008 Zeke Callanan Nick Callanan Out with fellow mustachioed friends one night, Nick and Zeke began to commiserate about negative stache stereotypes… Suddenly, they realized managing the moustache dialogue should be their responsibility and thus was born the 1st Stache Pag… Fast forward to 2012 and while the amazing legend continued… not everything in Lip Spinach land was as Stache-tastic as it should be…
  • 5. 2012 – A Logo Look Back... • Inconsistent use of brand across multiple platforms confuses end user
  • 6. 2012 – Website • No brand • Passionate insiders will visit site out of loyalty • New visitors will become annoyed • Not clear • Not consistent • Not easy to Navigate
  • 7. 2012 – Twitter & Facebook • Twitter feed & FB Posts were written by multiple people • Different voices lead to disjointed messaging
  • 8. 2012 – YouTube • Videos were produced for corporate sponsors • This tactic was successful
  • 10. Stache Pag – Founders 2013 Zeke Callanan Nick Callanan (Attorney) (Videographer) • Take event to the next level • Rebrand event • Provide consistent creative & content messaging across all platforms
  • 11. 2013 – CC: • Fully Integrated Marketing Campaign • Logo Design: – Timeless/ – Transitions easily among online/offline platforms – Vintage: Sepia • Web design/creation • Sponsorships • Print/Posters • Press/media/radio/TV • Social Media – Blog, Twitter, FB, Pinterest, Podcasts, Livestream, YouTube • Promo-Parties • Video Campaign • Campaign Results - Analytics
  • 12. 2013 – Logo Development
  • 13. 2013 – Street/ Poster Campaign
  • 14. 2013 – Street/ Poster Campaign
  • 15. 2013 – Street/ Poster Campaign