SMCKC March Breakfast Right and Wrong - Lessons in shareable content

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Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel. You'll learn: How to use social ads to warm up the sales pipeline What kinds of content to create—and where to post it—to generate potential leads on social channels How to incorporate social posts into an integrated marketing campaign—what, who, where, and why

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Are you #RaisedRoyal? Daniela Duron of the Kansas City Royals shares about our hometown baseball team's strategy on social, including what a typical day entails during the season. The presentation includes the various social media platforms they manage, their strategy for each and how they measure social analytics. In addition, you'll see various examples of the types of content theyfocus on, including player access, club interaction and live video and photography that gives fans exclusive access to the team while representing the Royals brand.

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From Susan G. Komen to Big Slick KC to American Heart Association & more, Charlie Hustle has partnered with several local nonprofits to help raise awareness and funds for their specific cause. During these month long campaigns, they have sold an experience much deeper than just a t-shirt. You'll learn: - How to engage your social audience and show them what they really care about - How to make it a community effort and get influencers involved - Where to start with social fundraising and what social channels to use to spread your message.

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Live is the buzzword on every social media marketers tongue right now - but how do you capitalize on the trend, meet your audience in the moment, and get executive buy-in to broadcast live? With social channels like Facebook, Instagram, YouTube and more launching features that make it easier than ever to connect to fans live, time is of the essence to capitalize on a feature still underutilized by most marketers. Whether your CEO is nervous to make a mistake on-air or you feel like you don’t have the right equipment to make your go-live moment shine, this session will guide you through how to make livestreaming a reality.

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John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival (2017 #AMPSKC Legacy Award/Best in Show winner), app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights: The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more. How principles of gamification and game design can be applied to festivals. How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!

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The National Weather Service (NWS) Kansas City office has become recognized nationwide for its unique way of interacting with its users through social media. By engaging its users using humor, creativity and a sense of understanding of their interests, the NWS in Kansas City has built a solid relationship with the community it serves, including thousands of people who would be otherwise unfamiliar with the NWS and its services. This relationship building has become critical to maximizing the reach and effectiveness of potentially life-saving information when the weather takes a turn for the worse.

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The job of anyone in the hospitality industry is to feed, nurture and entertain people. It makes sense that social media has entered the hospitality as a natural extension of that goal, since much of social media is meant to entertain. Ça Va’s owner and general manager Caitlin Corcoran will discuss what it looks like to develop a social media strategy for a hospitality brand and how that strategy ultimately enables guests to build a lasting relationship with that brand.

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In an age of instant, digital communications, you can’t afford to have the wrong crisis communications approach. Honesty and transparency are key to preserving your company brand and reputation. Here Morningstar Communications vice president Tricia McKim and account executive Brian Van Note share tips for crisis communications planning and management. Learn how to use social media to your advantage during a crisis and walk away with three action steps you can start immediately.

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In its six-year history, Kansas City Restaurant Week has raised more than $1 million for Kansas City charities. Presented by US Foods, Kansas City Restaurant Week returned for its seventh year, January 15-24, 2016. A record 185 restaurants signed up to participate. Hear Katie Leas, Online Marketing Manager of Visit KC, Travis Joyal, partner and co-owner of Page Communications, and Lydia Young from Page Communications speak about: - What they've learned - What's coming next for KCRW - How they pulled it off with their digital, social media and PR strategy.

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As the Social Media Manager for Houlihan’s Restaurants, Faryle Scott (@faryle) manages all aspects of social from strategy and content creation to online reputation management for 90 restaurant locations across the United States. Prior to joining the Digital Team at Houlihan’s, Faryle found her love for social media first at Sunflower Publishing and then RED Development in their Marketing Departments. Go where the people are. You don’t always have to reinvent the wheel for a successful social campaign. Attendees will learn how joining a conversation that your audience is already participating in can create word-of-mouth advertising as well as shift part of the conversation to highlight your brand. With a bit of innovation (and some fun swag), become a part of the convo.

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