Leveraging the Power of the Cloud for Your Business to Grow: Nate Taylor at SMECC - 20130726

WHAT IS THE “CLOUD”?
How can you leverage it to grow your
business?

RACKSPACE | www.rackspace.com

In
2008
-‐
69%
of
all
internet
users

leveraged
the
cloud
on
some

level.*

*PewReseach
Study,
2008


THE
CLOUD
REVOLUTION
IS
OVER

AND
IT
HAS
CHANGED
OUR
LIVES

Because
of
cloud,
powerful

so0ware
and
pla2orms
are

accessible
and
aﬀordable.

The

ques;on
now
is,
how
will
you

use
them
to
be
REMARKABLE!


Nate T
aylor

Rackspace By The Numbers
9 Data Centers
Worldwide 

> 99.999%

Datacenter Uptime Track
Record

Basic data center uptime from ping, power, pipe up through
Compute across datacenters, calculated using actual
minutes per month. (NOT an SLA)

Customers in 120+
Countries

200,000+
Customers

90,000+

Physical servers 

5,000+
Rackers

Leader in

Gartner Magic Quadrant

for managed hosting 2012, 2013; North
America and EMEA

60+%

Of Fortune® 100

#1 trusted provider
Of IR1000 ecommerce sites*
* Top Vendors to the Top 1000 published August 2012 by Internet retailer

$1.3B+

Annualized Revenue

Today’s
Agenda

What
is
Cloud?

Why
Does
it
maSer?

SaaS,
PaaS,
IaaS

Public,
Private
and
Hybrid
Cloud

Security

How
can
you
get
started?


What
do
we
mean
when
we
say…

Cloud
compu<ng
is
–

Pay-‐as-‐you-‐go
compu-ng
on

the
internet

CLOUD


Rackspace
Datacenter

This
is
what
the
cloud

looks
like:


Where
is
Rackspace?

LON1 – Heathrow, UK
LON3 – Slough, UK
CH1 - Chicago
IAD1 - Herndon, VA
IAD2 - Ashburn, VA

HK1 – Hong Kong

DFW1 - Grapevine, TX
DFW2 - Grapevine, TX
DFW3 – Grapevine, TX

SYD1 – Sydney

Rackspace
US

Rackspace
EMEA

Rackspace
APAC

6
data
centres

2
data
centres

Local
offices
in
Aus<n,
San

Francisco,
Virginia
and
New
York

Local
offices
in
London,
the

Netherlands
and
Switzerland

2
data
centres
(HK/Sydney)

Sales
offices
in
Hong
Kong

And
Sydney

Why
does
this
maSer
to
you?

In
the
business
world,
one
of
the
most
important
parts
of

business
is
improving
the
boSom
line.
That's
done
either

through
increasing
revenue,
or
by
decreasing
costs.
When

decreasing
costs,
the
ideal
scenario
is
to
do
so
while
s<ll

maintaining
the
same
or
beSer
level
of
eﬃciency
the

company
enjoyed
before
the
decrease
in
costs;
cloud

compu<ng
provides
the
answer
to
that
need.


Why
does
this
maSer
to
you?

Ø  Enterprise
so]ware
represents
an
enormous
expense,
as
some
$800
billion
a
year

is
spent
on
purchasing
and
maintaining
soXware.
The
bulk
of
that—or
about
80

percent
of
the
$800
billion—is
spent
not
on
the
actual
purchase
of
soXware,
but

on
installing
and
maintaining
it.

Ø  The
presence
of
cloud
compu<ng
op<ons
has
allowed
many
small
and
midsize

businesses
to
gain
access
to
important
features
of
high-‐end,
enterprise-‐class

so]ware
and
compu<ng
that
would
not
otherwise
be
available.


A
Fishing
Tale:


What
is
all
this
aaS
everyone
is
talking
about?

SaaS

The
Na<onal
Ins<tute
of
Standards
and
Technology
(NIST)

puts
it
this
way:

"Cloud
compu-ng
is
a
model
for
enabling
convenient,
on-‐
So]ware
as
anService
to
a
shared
pool
of
configurable

demand

etwork
access

compu-ng
resources
(e.g.,
networks,
servers,
storage,

applica-ons,
and
services)
that
can
be
rapidly
provisioned

and
released
with
minimal
management
effort
or
service

Plaaorm
as
a
Service

provider
interac-on.”

NIST
also
categorizes
cloud
compu<ng
into
three
“as
a

service”
offerings,
namely
infrastructure,
plaaorms,
and

so]ware,
which
are
broken
down
in
more
detail
here:

PaaS

IaaS

Infrastructure
as
a
Service


SaaS
-‐
SoXware
as
a
Service

E-‐mail

CRM

ERP

Tax
&
Finance

Delivery
of
a
so]ware
or

applica<on
on
demand,

over
the
internet,
pay-‐as-‐
you-‐go,
and
generalized
to

be
useful
to
the
largest

number
of
people.

Saves
you
money
and
<me

and
costly
license
and

maintenance
fees

Sharepoint

HR


PaaS
-‐
Pla^orm
as
a
Service

A
plaaorm
generally
refers
to
a
“prefab”

so]ware
architecture
upon
which
you
can

build
compu<ng
solu<ons.
It
provides
core

so]ware
func<onality,
which
would

otherwise
need
to
be
engineered
from
the

ground
up.
Can
you
imagine
building
an

oven
every
<me
you
wanted
to
cook

dinner?
Probably
not.
With
PaaS,
the
oven

is
already
built;
otherwise,
your
meals

would
cost
$500
each.


Infrastructure
as
a
Service

The
virtual
delivery
of
compu<ng

resources
in
the
form
of
hardware,

networking
and
storage
services.

Instead
of
buying
and
installing
these

resources
in
your
own
DC,
you
can
rent

these
resources
as
needed.


IaaS:

Self-‐Service
Provisioning


Small
Business
Use-‐Case

•  Oﬀers
easily
customizable
webpage
crea<on
from
a
set
of
templates

•  Drag
and
Drop
interface

•  Oﬀers
hos<ng
of
the
websites
–
up
to
hundreds
of
thousands
today

•  Upfront
costs
of
tradi<onal
compu<ng
would
have
been
too
much

VIDEO


Customer
Example

Spikes
in
Load

Cloud
Server
Size

All
with
a
simple

click
of
a
buSon

8GB

15GB

Automacon


Security
in
the
Cloud

•  Cloud
data
centers
are
some
of
the
most
secure

facili<es
in
the
world,
from
the
physical
layer
on
up.

•  Service
level
agreements
are
in
place.

•  Compe<<ve
reali<es
dictate
that
if
a
cloud
provider

doesn't
provide
a
secure
environment,
they
simply

won't
stay
in
business
because
there
are
thousands
of

others
that
do.


CLOUD
IS
FOR
EVERYONE,

NOT
EVERYTHING.


Hos<ng
Op<ons

Dedicated

Hoscng

Hybrid

Private

Cloud

Public

Cloud

Too
many
Clouds…

DEDICATED

HOSTING

HOUSE

PRIVATE
CLOUD

HOSTING

APARTMENT

PUBLIC
CLOUD

HOSTING

HOTEL

Hybrid Hosting:
Emerging Model for Scalable Apps
Dedicated AND Cloud

Two independent applications
HYBRID HOSTING
APP 2

APP 1

§  Security Appliances
§  Vertical or Clustered
Databases
§  Dedicated SAN

DEDICATED
HOSTING
•  Customizable
•  Compliance
•  High Performance

§  Seasonal Traffic
§  Test/Development/QA
§  Campaigns & Promo
Sites
§  Social Media
§  File Archiving

§  Scalable Web Apps
§  Test, Development, Production
§  SaaS / Resellers / Web Developers

CLOUD
HOSTING
•  Flexible
•  Elastic
•  Pay-as-you-go

Hybrid
Case
Study:

Load
Balancer

Rackspace

Dedicated

Rackspace

Cloud

Public

Internet

No
charge
for
bandwidth
on

private
network

Cloud
Strategy

Should
I
move
to
the
cloud?

How
do
I
move
to
the
cloud?


How
Can
You
Get
Started?

Host
your
website

Host
non-‐criccal
applicacons

Host
your
mobile
applicacon

Backup
your
data

Test
and
Development
–
give
your
developers
access

If
you
currently
have
a
server
in-‐house
or
are
looking
to
purchase
one
come
and
talk
to
us.


QUESTIONS?


Rackspace
has
not
par-cipated
in
any
data
mining
or
collec-on
of
customer
data

located
within
its
hosted
compu-ng
environments
for
law
enforcement
or
security

agencies,
including
the
"PRISM"
or
"BLARNEY"
programs.

We
are
prohibited
from

accessing
and
disclosing
customer
data
stored
on
their
servers
or
storage
devices
in
our

data
centers
without
a
properly
issued,
lawful
request
from
a
court
[or
competent
body]

with
jurisdic-on
over
both
Rackspace
and
the
data
sought.

Rackspace
is
adamant
about
protec-ng
the
privacy
rights
of
our
customers
and
we

con-nue
to
enforce
policies
to
help
ensure
customer-‐owned
data
is
secure.

For

addi-onal
informa-on
on
these
polices,
see
Alan
Schoenbaum’s
(our
GC)
answer
to
a

related
ques-on
on
the
Open
Cloud
Community
page:

hXps://community.rackspace.com/general/f/34/p/791/1347#1347.


Leveraging the Power of the Cloud for Your Business to Grow: Nate Taylor at SMECC - 20130726

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