SMi Group's 13th annual Nordic Card Markets & Future Payment Solutions conference & exhibition returns to Copenhagen in January

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Nordic Card Markets and 20th & 21st
Future Payment Solutions JANUARY
SMi presents its 13th annual…
Combining technological advances and the right benefit
packages to deliver products that customers actually want
Radisson Blu Royal Hotel I Copenhagen I Denmark
Key topic insights:
• Market drivers: Putting the consumer
at the heart of card services
strategy
• Market drivers: Delivering the right
technology and keeping ahead of
new regulation
• Future payment solutions strategy:
Choosing your path to m-payments
• Consumer insight and research: How
will customers want to pay in the
cashless society?
• How Big Data and predictive
analytics can help mature the
payments market
International m-payments and co-branding
case studies
• VALYOU
• Ekspres Bank/
• SWIPP
Manchester
• MobilePay
United Visa card
• Mobiel Betalen
• SWISH
Nederland
2014
Key Speakers include:
• Bo Tolstrup Christensen, Chief Consultant, Danske Bank Group
• Frederik Sauter, General Manager Nordics, American Express
• Kasimir Hirn, Vice President, Head of Cards, OP-Pohjola Group
• Tor Jacobsen, Chief Executive Officer, TSM Nordic
• Jan Staal Rasmussen, First Vice President, Nykredit
• Jan-Olof Brunila, Deputy Director Group Cards, Swedbank
• Susan Kaae, Card and Payment Solution Manager, Ekspres Bank
• Mikkel Freltoft Krogsholm, Head of Danish Payments Lab, CFIR
• Niklas Arvidsson, Associate Professor, Royal Institute of Technology
• Axel Beune, Senior Product and Innovation Manager, ABN AMRO
• Michael Grønager, Chief Operating Officer, Payward Inc.
• Michel Drupsteen, Senior Business Consultant, ING
• Michiel Van Doeveren, Senior Policy Advisor, Dutch Central Bank
Sponsored by
www.nordiccardevent.co.uk
BOOK BY 30TH SEPTEMBER AND SAVE £300 I BOOK BY 31ST OCTOBER AND SAVE £100
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711

2. Nordic Card Markets and Future Payment Solutions
Day One Monday 20th January 2014
8.30
Registration & Coffee
9.00
Chair's Opening Remarks
Niklas Arvidsson, Associate Professor, Royal Institute of
Technology, Sweden
12.10
Market drivers: Putting the consumer at the heart of
card services strategy
9.10
Delivering cards and payment solutions that customers
actually want
• Has too much emphasis been placed on technology rather
than consumer insight?
• How does branding and market positioning drive card
uptake and e-payment usage?
• How do different market segments respond to different
card/payments propositions?
• What role do benefit packages play in making products
and solutions more attractive?
Frederik Sauter, General Manager Nordics, American Express
9.50
10.30
10.50
11.30
Getting the business case right - Identifying the prerequisites
for success for card and future payment solution activation
and usage
• How to drive new business and revenue streams
• Changing the customer’s mindset – a great product is not
enough
• Faster payments – not an added value but a prerequisite
• How the slide between traditional payments methods adds
complexity and competition
• What regulatory requirements are on the horizon that may
inhibit product development?
Jan-Olof Brunila, Deputy Director Group Cards, Swedbank
12.50
2.10
2.50
Morning Coffee
Servicing the small businesses and merchant sector
effectively on mobile
• Mobile money for financial institutions - the opportunity and
the threat!
• What mobile money means for small businesses and
merchants
• Driving 'Top of Wallet' for financial institutions
• SME mobile banking - value-added services and new
revenue streams
Richard Johnson, Senior Vice President Strategy, Monitise
3.30
Retail Payments post 1st February 2014 and the next phase
for SEPA
• What is the status of migration to SEPA in the Netherlands
and the EU?
• Changes in the European payments landscape due to
SEPA (PSD2, products, channels, players)?
• Cross-border payments behaviour of Dutch consumers
abroad
• What is the vision of DNB with respect to the dynamics of e
and m payments – can any new SEPA arrangements keep
pace with change?
Michiel Van Doeveren, Senior Policy Advisor, Dutch Central
Bank
Networking Lunch
Mobile (wallet) payment solutions security - What should
banks, acquirers, and merchants be planning for?
• How will security issues differ from the past?
• What sort of new challenges might stakeholders expect in
the future?
• How will SEPA rules impact on security policies?
Jeremy King, European Director, PCI Security Standards
Council
Enhancing the user experience across digital channels
• Delivering on customers’ expectation of fast and
convenient access anywhere, anytime and on any device
• Meeting this customer demand without compromising
security, compliance and cost
• Increasing the adoption and usage of online and mobile
banking services leading to significant operational and
capital cost savings
Roberto Pinia, Digital Department Manager, EnterCard
Afternoon Tea
Consumer insight and research: How will customers want to pay
in the cashless society?
3.50
Market drivers: Delivering the right technology and looking
ahead to new regulation
PANEL DISCUSSION: Is the contactless card dead and if not
what will resurrect it?
• The uptake of NFC terminals and who should pay for them,
merchant or card issuer?
• Is the retail market environment in the Nordics and
elsewhere just too fragmented for the cost of contactless
infrastructure ever to be economically viable?
• How much more cashless does Northern Europe need to
be? What are the benefits and why should smaller
merchants care?
Panellists
Axel Beune, Senior Product and Innovation Manager,
ABN AMRO Bank
Niklas Arvidsson, Associate Professor, Royal Institute of
Technology, Sweden
Mats Henriksson, Independent Consultant
www.nordicca
4.30
5.10
Future payment research - how will customers handle new
payments methods?
• What does research tell us about how consumers view
current payment methods?
• What are consumers looking for in the payment solutions of
the future?
• What do the results tell us about how the payments market
needs to adapt to engage with consumers?
Mikkel Freltoft Krogsholm, Head of Danish Payments Lab
"Future of Money," CFIR
Payment card issuing and acquiring - the Nordics vs the rest
of Europe
• Overview of the payment card issuing and acquiring in
Europe
• Analysis of key characteristics of cards markets in the
Nordics
• The impact of the internet and mobile banking on payment
cards in Europe
Marianna De Silvo, Senior Research Analyst, RBR
Chair's closing remarks and close of day one
Register online at www.nordiccardevent.co.uk• Alternatively fax
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company’s marketing
strategy. Should you wish to join the increasing number of companies benefiting from promoting their businesses at our conferences
please call: Alia Malick on +44 (0) 207 827 6168 or email amalick@smi-online.co.uk
Sponsored by
Signicat is a secure cloud service provider with deep expertise in online electronic id (eID), advanced electronic signatures and
PKI solutions. The widest coverage of national and public eID's in Europe accessible through one single point of integration
based on standard protocols. Signicat continuously invests in connectors for leading platforms such as Oracle, IBM and
Microsoft, offering a secure and smooth integration for more than 100 high demanding customers cross border in areas like
internet banking, funds, cards, eCommerce, oil and gas. The services are available cross channel on multiple devices. Signicat
offers services for the entire lifecycle of signed data objects (SDOs), including certificate handling, time stamping, archiving, and
automatic re-signing for long time validation. Our services are compliant with EU standards defined by ETSI. www.signicat.com
Monitise is a world leader in Mobile Money. Our ‘Bank Anywhere’, Pay Anyone’ and ‘Buy Anything’ product range delivers
mobile banking, payment and commerce solutions to over 350 leading financial institutions around the globe. Our platform
handles 2.4 billion live mobile transactions accounting for over $50 billion of payments, purchases and transfers annually and
powers mobile solutions for over 24 million registered customers worldwide. Monitise works with leading brands including Visa
Europe and Visa Inc., Royal Bank of Scotland Group, HSBC, Lloyds Banking Group and Telefónica. www.monitise.com

3. ardevent.co.uk
Day Two Tuesday 21st January 2014
8.30
Registration & Coffee
1.30
9.00
Case Study: Mobiel Betalen Nederland (MBN) partnership
• Ensuring a smooth introduction for mobile payments to the
Netherlands – the Leiden pilot
• Establishing an open and accessible payment
infrastructure
• How has collaboration between traditional card market
players (ABN AMRO, ING and Rabobank) driven
innovation?
Michel Drupsteen, Senior Business Consultant, ING
Chair's Opening Remarks
Mats Henriksson, Independent Consultant
2.10
Case study: Danske Bank’s MobilePay
• How were customer needs integrated into the execution of
MobilePay?
• How has MobilePay differentiated itself from other mobile
app payment offerings?
Bo Tolstrup Christensen, Chief Consultant, Danske Bank
Group
2.50
Afternoon Tea
Payments products and market development
9.10
9.50
Manchester United Visa card case study - from negotiation
to launch and derived learning
• How to implement a co-branded card programme with a
large and highly brand-aware company
• From Facebook to applications - what to do and what not
to do
• How to sell a co-branded credit card in a “debit country”
like Denmark
• What have we discovered and how have we used derived
learning?
Susan Kaae, Card and Payment Solution Manager, Ekspres
Bank
VALYOU - launching NFC services in Norway
• Do customers want to get rid of their physical wallet?
• What is the full potential of NFC-enabled mobiles? Some
results from the NFC City Tromsø pilot
• What are the knock-on implications for payment solutions
providers?
Tor Jacobsen, Chief Executive Officer, TSM Nordic
How technology and Big Data can help mature the
payments market
3.50
How will Bitcoin disrupt the future payments market
topology?
• Will the Nordic region champion and drive Bitcoin
adoption owing to its aversion to credit and instinct for
payment on demand?
• Are m-payments and Bitcoin a perfect match?
• Will low-denomination, person-to-person transfers drive
Bitcoin acceptance?
Michael Grønager, Chief Operating Officer, Payward Inc.
Leveraging the value of Big Data being created today to
understand merchants and customers to drive card usage
• Using new and enhanced technologies coupled with the
availability of vast pools of structured and unstructured
data for real-time insight
• Gathering and analysing information from sources
including transaction data and geo-location data to
deliver targeted real-time offers to consumers
• Utilising data analytics in order to provide a more
complete view that allows for better customer insights
Nikolaj Noergaard, CEO Denmark, Kaplan
Chair's closing remarks and close of conference
Morning Coffee
10.50
How to migrate to virtual cards for mobile
• How should you decide between SIM based, handset
based, or cloud based solutions?
• What additional services do you need to provide to
increase uptake of m-payments?
• Will ease of use overcome any concerns over security for
consumers?
Kasimir Hirn, Vice President, Head of Cards, OP-Pohjola
Group
4.30
10.30
3.10
11.30
Case Study: The Simple-Wireless-Person-to-Person (SWIPP)
payment solution
• Allowing for transfer of monies between individuals without
having to know their bank account details
• Beyond making it easy to split a bill at a restaurant can
SWIPP drive electronic payment use?
• What are the benefits of this payment solution over other
mobile or e-payments?
Jan Staal Rasmussen, First Vice President, Nykredit
12.10
Networking Lunch
your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711
WHO SHOULD ATTEND? Heads of Department and managers for the following job descriptions would benefit from attending Nordic
Card Markets and Future Payment Solutions
• Card Services
• Card and Payment
Solutions
• Payment Systems
• Payment Infrastructure
• Product Management and
Innovation
• Head of Mobile Payments
• Head of Service Enablers
• Head of NFC/ NFC
•
•
•
•
Development
Head of Nordic Region
Payment Solutions
Group Payments
Customer Marketing
• Customer Insight
• Product Marketing
• Market Analysis and
Strategy
• Online-Banking
• Strategic Marketing
• Strategic & Business
Insights
• Head of Contactless
• Brand Development
Want to know how you can get involved? Interested in promoting your energy services to this market?
Contact Catarina Almeida, SMi Marketing on +44 (0) 7827 6014 or email calmeida@smi-online.co.uk
Supported by
Cards
International

4. NORDIC CARD MARKETS AND FUTURE PAYMENT SOLUTIONS
Conference: 20th and 21st January 2014, Radisson Blu Royal Hotel, Copenhagen, Denmark
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+ VAT £1198.80
ONLINE www.nordiccardevent.co.uk
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