This document contains quotes from marketing experts about content marketing. It highlights that content does not compete with advertising but with pop culture. Content marketing is the biggest trend because it fills the gap between what buyers want and what brands produce. It also notes that content is king but distribution is queen, and distribution wears the pants. The document stresses that no matter the platform, content should consist of stories, and that content is important because it helps people relate to companies by showing what they do rather than what they sell.