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Back From F8 Session Facebook - Paris 2015

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The Facebook EMEA Platform Team will recap and breakdown the biggest F8 announcements, and we will have the chance to hear and discuss what these advancements mean for the French ecosystem.

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Back From F8 Session Facebook - Paris 2015

  1. “Back from F8” Session
  2. Julien Codorniou! Global Platform Partnerships!
  3. In the Platform business since 2007
  4. Facebook is the only cross-platform platform
  5. The Facebook Effect
  6. 9M 10M 5M 0 3M 2M 8M 2009 2010 2012 2013 10M Members by September 2014 Source: Blablacar 2011 2014 7M 6M 4M 1M
  7. 500M$ Q1 600M$ 200M$ 0$ 200M$ Q2 Q3 Q4 Q1 Q2 Q3 Q4 400M$ 2012 2013 100M$ Source: King
  8. Our partners do well.
  9. of top grossing apps in the U.S. integrate with Facebook 90+%
  10. 1.4 B700 M700 M 600 M 300 M
  11. Discovery Engagement Expression
  12. Giphy Legend Tackl
  13. Connect with your customers Send rich, detailed messages they’ll appreciate Offer Support on a whole new level Make it easy to stay in touch Have personal, real-time conversations with your customers.
  14. Paul Bain! Solutions Engineer!
  15. Audience! Network
  16. 2004 – 2005
  17. 2004 – 2005
  18. 2005 FACEBOOK ADS
  19. PEOPLE BASED MARKETING DEMOGRAPHIC INTERESTS GEOGRAPHIC
  20. sada1qsd1 g13ci1d91l sn12r98cas CRM
  21. NEWSFEED
  22. Exposed! Control! Lift Testing
  23. 60% of people use 2 or more devices daily
  24. 25%!
  25. Audience! Network
  26. An advertiser ad server…! that delivers and measures ads to real people, across devices.
  27. PEOPLE BASED MARKETING
  28. 6impressions
  29. You reached: 3 males! Aged 18-24! Twice each! On both their phone and laptops!
  30. An Ad Network…! that extends advertiser’s reach beyond Facebook into 3rd party apps Audience! Network
  31. NATIVE ADVERTISING
  32. An ad management platform for publishers…! that gives them the technology to sell ads like Facebook does
  33. Audience! Network
  34. Audience! Network Tools For Advertisers! Tools for Publishers!
  35. AdsAPI
  36. •  Apply for access, pass app review for quality and stability •  25 ad accounts •  Moderate rate limits •  App and business review for access •  No additional rate or account limits •  Restricted to their own ad accounts/apps •  Heavily rate limited •  Open to everyone Development1" Basic2" Standard3" Ads API Tiers!
  37. MonetizeGrowBuild
  38. Matias Castello! Head of Mobile Platform Partnerships, EMEA!
  39. MonetizeGrowBuild
  40. Build MonetizeGrow
  41. Facebook Login
  42. Happn Mobi-game
  43. developers building apps with Parse 400,000+
  44. DeezerDubsmash Stickered
  45. MonetizeGrowBuild
  46. installs from app ads 1BILLION
  47. Better Sharing Experiences
  48. Preview content Share to Groups Share to Messenger Tag friends
  49. App Invites
  50. Invite Content Preview
  51. Choose Friends Invite Content Preview
  52. Notifications Choose Friends Invite Content Preview
  53. Choose Friends Notifications Invite Feed Invite Content Preview
  54. Choose Friends Notifications Invite Feed Invite Content Preview
  55. Choose Friends Notifications Invite Feed Invite Content Preview
  56. Choose Friends Notifications Invite Feed In-Process App Store Invite Content Preview
  57. Choose Friends Notifications Invite Feed In-Process App Store Install Complete Notification Invite Content Preview
  58. Blocking Controls
  59. Some Background We asked developers what you need in mobile analytics E-Commerce Games Travel B2B Lifestyle
  60. People Focused
  61. What’s Included Funnels Cohorts Demographics & Cross-Device Measurement Ad Integrations SegmentsEvent-based Metrics
  62. Open App Men Women Age: 13-18 60+
  63. Men Women Add To Cart Age: 13-18 60+
  64. Men Women Complete Transaction Age: 13-18 60+
  65. MonetizeGrowBuild
  66. Mobile advertising is exploding.
  67. predicted to be spent in 2016 on in-app advertising 29B predicted to be spent this year on in-app advertising 20B
  68. Mobile advertising has been complex.
  69. 2XCPM
  70. Better monetization Publishers & Developers
  71. Increased ROI Advertisers Better monetization Publishers & Developers
  72. Increased ROI Advertisers Better monetization Publishers & Developers More relevant ads People
  73. Monetize Audience Network LiveRail Grow Better Sharing App Invite Facebook Analytics for Apps Build Parse Facebook Login Comments Embedded Video
  74. Introducing FbStart FbStart is a new program from Facebook designed to help early stage mobile startups build and grow their apps.
  75. Let us help your mobile app succeed. FbStart provides startups with an exclusive community, worldwide events, mentorship from Facebook, and up to $60,000 in free tools and services.
  76. Bootstrap Track Just starting out? This is the track for you. We'll help you grow your app quickly and effectively. Community Mentorship Up to $20,000 Benefits
  77. Accelerate Track Your app is thriving, but now it's time to tackle scaling. We'll give you what you need to turn it into a successful business. Community Mentorship Up to $60,000 Benefits
  78. Work with Facebook FbStart members will have access to a variety of opportunities to engage directly with the Facebook team, including: In-Person Events Direct 1:1 Support Office Hours Support Forum & Community
  79. Our Partners Facebook is working with these great companies to help your mobile app succeed.
  80. Thank you

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