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2. Harness the Power of Online Networks :
How to Incentivize the Online Behavior You Need
Brought to you by &
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3. Join the Conversation…
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4. Our Speakers
Lauren Friedman is a social marketing authority, with extensive experience working with
brands to create their social personas, nurture their Facebook and Twitter communities
and curate their social conversations. As the Manager of Community Engagement at
Adobe, Friedman develops and implements social media content and communications
strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt.
Mark is the CMO of Resonate Social, where he oversees all integrated digital marketing
campaign. He is a new media communications executive and marketing consultant in
the San Francisco area with deep experience in online media, engineering and high
tech industries.
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of
the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a
Powerful Marketing Force.” www.BrandAdvocateBook.com. Published by John H. Wiley &
Sons, Inc., a major business publisher, Brand Advocates shows how companies are
leveraging Brand Advocates to build their brands and businesses – and how you can too!
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in
generating demand and creating buzz for leading technology, consumer products, financial
services and professional services organizations. Paul is the Global Vice President of
Marketing for Maxymiser, a leader in web optimization and analytics. Connect with Paul on
his blog Marketing Darwinism or Twitter feed @pauldunay
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13. Mark Kithcart
CMO, Resonate Social #smtlive
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From the Presentation by the Zappos & Get 13
Satisfaction Community Managers

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21. Thanks to Our Sponsor
Adobe Social is the only solution to simplify social marketing within a
common platform and workflow, unifying engagement with listening
and industry-leading business analytics. It's time to take the
guesswork out of social media.
http://www.adobe.com/products/social.html
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22. Announcing Our Latest Achievement
Our Best Thinkers Webinar series has recently won a SNCR
Excellence in New Communications Award.
The prestigious awards program honors individuals and organizations that
are pioneering the use of social media and Internet communications
technologies (ICT).
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23. Join us next week…
What's Next for the Social Media Age? Predictions from the Experts for 2013
http://bit.ly/NElKIY
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